Core Insights - SOUEAST officially launched its brand in San José, Costa Rica, on October 28, 2025, marking a significant step in its global market expansion and enhancing urban mobility in Costa Rica [1][3] Product Overview - The launch featured two models, S07 and S09, each designed to cater to different consumer preferences while promoting the brand's philosophy of "EASE YOUR LIFE" [3][4] - The S07 targets trendy, fun-loving individuals with its fashionable design and advanced technology, while the S09 emphasizes luxury with high-end standards in interior quality and vehicle performance [4] Market Strategy - To establish a strong presence in the Costa Rican market, SOUEAST plans a multi-dimensional strategy, including showroom construction by the end of 2026 and high-visibility advertising in urban areas by late 2025 [6] - The company aims to enhance local brand awareness through strategic billboard placements and develop professional after-sales outlets to provide comprehensive maintenance and support for users [6][7] - This integrated approach of "sales + brand + after-sales" is expected to deliver an exceptional mobility experience and set a new trend in local urban mobility [7]