Third annual U.S. Automotive Brand Loyalty Analysis shows brand affinity remains steady despite higher vehicle prices, expanding EV options and shifting fuel incentives ATLANTA, Jan. 13, 2026 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics for the insurance and automotive industries, announced that U.S. vehicle brand loyalty remains steady at 51.4% in 2025, according to its third annual U.S. Automotive Brand Loyalty Study. The year-end analysis shows brand affinity resil ...