What is the new media circuit. The new media circuit lives 98% on the screen of a phone. It is vertical video interviews and video podcasts.And it's talking with a lot of the time a kind of internet celebrity that exists somewhere between civilian and fellow celebrity that actors and musicians and people on press tours now talk to. So we have the chicken shows, chicken shop date, hot ones, reals and Tik Tok ccentric shows like Subway takes and part of the new media circuit is to show that the person promoti ...

Core Insights - Amazon's Upfronts pitch highlighted the success of the Kelce brothers' podcast "New Heights," showcasing the growing importance of podcasts in the media landscape [1][2] - Live sports content remains a key focus for advertisers, with significant presentations from major networks during Upfronts, despite economic uncertainties [3] - The shift towards social media and video formats has led to increased investment in podcasts, with influencers and athletes securing lucrative deals [4][5] Group 1 - Amazon's Prime holds media rights for NFL's Thursday Night Football, but the Kelce brothers were featured due to their podcast's success [2] - Live sports are a major draw for advertisers, with networks like Fox, NBCUniversal, Disney, and Warner Bros. Discovery emphasizing sports content during Upfronts [3] - The rise of podcasts as a valuable media format is driven by consumer preferences for social media and streaming platforms, leading to increased advertising spending in this area [5] Group 2 - The quality of podcast video production has improved, attracting more attention from advertisers and content creators [4] - Netflix's co-CEO indicated that the lines between podcasts and talk shows are blurring, suggesting potential future integration of podcasts into their platform [6]