Gap is taking a victory lap after the success of its viral denim ad campaign over the summer. Richard Dickson, CEO of Gap Inc., said the brand's "Better in Denim" ad campaign, in addition to being a huge hit on social media, converted into significant sales."With more than 8 billion impressions and 500 million views, Better in Denim culminated in a global cultural takeover and has become one of the brand's most successful campaigns to date, generating significant traffic and double-digit growth in denim," ...

Core Insights - CELSIUS energy drinks are leveraging a recent labeling error that led to a recall of High Noon Vodka Seltzer cans mistakenly labeled as CELSIUS® ASTRO VIBE™ Energy Drink, creating a viral marketing opportunity [1][2][5] Group 1: Company Response - CELSIUS has recognized the viral nature of the mix-up and is engaging with consumers through social media, resulting in a positive reaction [5] - The Chief Marketing Officer of CELSIUS stated that the company acted swiftly and strategically to connect with their community while providing accurate information regarding the recall [5] Group 2: Social Media Engagement - The incident has sparked significant online dialogue, with users making humorous comments and suggestions, such as creating a non-alcoholic version of their product [4][5] - CELSIUS has actively participated in this dialogue, posting engaging content on their social media platforms to maintain brand visibility [2][5]