If you are in crypto and building a brand, diversify to other platforms.They take time to build and worth the time. ...

RT MITCH (@mitchlees)Manchester. Oct 17a room full of @solana builders figuring out how to make their projects surge- brand building- story telling frameworks- growth + distribution systems- powerful GTMsless theory, more sauceluma to apply belowcc @SuperteamUK https://t.co/VwBbQaDNLn ...

Branding & Marketing Strategies - Brands across industries must adapt to evolving pop culture trends to effectively communicate with consumers [3][4][5] - Constant evolution alongside pop culture is crucial for marketers to connect with audiences based on societal trends [5] - Research, intuition, and staying engaged with pop culture are essential for marketing executives [6][7] - Consistency in brand positioning and narrative, while evolving with the times, is key to success, exemplified by Nike's focus on excellence [9] Brand Building & Pop Culture - Pop culture, encompassing sports, fashion, music, movies, and TV, significantly influences brand strategies [3] - Brands benefit from understanding and responding to pop culture to stay relevant [3] - A deep curiosity and intense obsession with pop culture is at the center of successful brand building [3] Case Studies - Taylor Swift's success stems from perfectionism, relatability, audience engagement, and evolving with maturity [12] - Taylor Swift helped launch Apple Music [11]

Creator Economy & Media Landscape - YouTube creators Colin and Samir have over 15 million subscribers and co-founded Published Press [1] - Fragmentation of fame is at an all-time high, with 47% of Gen Z being fans of something that no one they know personally is also a fan of [2] - The key for creators now is building a brand and impacting a specific community [4] YouTube Economics & Monetization - YouTube AdSense may not be sufficient for monetization unless viewership is in the tens or hundreds of millions [6] - Sponsorships are significant, especially with 50% of viewership coming from connected TVs [7] - YouTube is the most-watched app on connected TVs, surpassing Disney, Netflix, and Hulu [8] Content & Advertising Effectiveness - Watch time is a key metric, especially on YouTube where audiences watch for extended periods [13] - Long-form content on YouTube allows for a different scale of monetization compared to short-form content [15] - Working directly with creators is an effective advertising strategy, leveraging their understanding of attention and trust-building [19][20]