Company Vision & Market Opportunity - The company aims to capture significant market share in the infant formula industry with a new approach [1] - The infant formula market is experiencing rapid growth and change, defying predictability [1] - The company seeks to address the cultural stigma and lack of open conversation surrounding infant formula use [5][6] Origin Story & Motivation - The founder's personal experience and feelings of guilt and disappointment related to infant feeding motivated the company's creation [3][4] - The founder identified a need to change both the product and the culture around formula feeding [5] Product & Brand Philosophy - The company prioritizes creating an undeniably superior infant formula product [5] - The company aims to foster a sense of pride and open discussion around infant formula, contrasting with the current societal norms [6] Industry Context - The US infant formula industry experienced unprecedented national and global changes starting in 2022 [2]

A new ice cream flavor. It is turning heads in Brooklyn, New York, and really across the country. It is inspired by breast milk.The parenting brand Freda partnered with Oddfellow's ice cream to recreate, they say, the taste of mother's milk. It's made of caramel, honey, and cow's milk. There is no actual breast milk in the flavor, but it was launched in part, they say, to help promote breastfeeding awareness. ...