Core Insights - WarHorse Gaming has deployed Context Networks' Contextual Promotions Media Network™ (CPMN™) across its casino properties in Nebraska, aiming to generate new tax-efficient non-gaming revenue [1][2][4] Group 1: Deployment and Technology - The CPMN™ integrates into existing gaming environments, allowing WarHorse Gaming to function as a digital publisher while enhancing core gaming operations [2][5] - NRT Technology's systems are already in place across the casino floors, facilitating the activation of the CPMN™ without requiring new capital investment [3][7] - The platform enables real-time, context-aware advertising by utilizing behavioral, geographic, and psychographic signals within a secure framework [6][10] Group 2: Business Model and Revenue Generation - The deployment allows WarHorse Gaming to monetize its existing infrastructure as media inventory, creating brand-safe advertising experiences while ensuring compliance and data integrity [5][10] - Context Networks' platform is designed to unify digital advertising, verification, and analytics, providing measurable brand experiences across various guest touchpoints [2][5] Group 3: Company Backgrounds - WarHorse Gaming operates two major gaming destinations in Nebraska, featuring thousands of gaming machines and attracting hundreds of thousands of patrons annually [4][8] - NRT Technology has been a leader in payment technology for the gaming industry since 1993, focusing on enhancing efficiency and security for casinos [9] - Context Networks specializes in programmatic advertising solutions for the gaming industry, aiming to create new revenue streams while improving guest engagement [10][11]