Core Viewpoint - Guggenheim raised its price target on FOX Corp. to $85.00 from $75.00 while maintaining a Buy rating, highlighting FOX as a top investment idea in the media sector due to its focus on sports and news programming, which are driving revenue and profit growth despite industry challenges [1] Group 1: Financial Performance and Projections - Guggenheim increased its second-quarter adjusted EBITDA forecast to $452 million from $439 million, and raised its fiscal 2026 EBITDA estimate to $3.29 billion from $3.27 billion, driven by stronger-than-expected advertising trends at Fox News and continued pricing power in sports [3] Group 2: Market Position and Growth Drivers - FOX is positioned to benefit from strong advertising demand and moderating subscription declines compared to peers, aided by the rise of "skinny bundles" and an upcoming cycle of distributor renewals where FOX is expected to gain market share [2] - Additional growth catalysts for FOX include a robust content slate featuring the FIFA World Cup and U.S. elections, along with disciplined investments in growth initiatives such as Tubi, FOX One, and sports gambling [2] Group 3: Industry Context - The firm acknowledged that NFL contracts are likely to be renewed at higher costs ahead of their 2027 expiration, but believes the expense increase will be manageable and provide long-term visibility into the 2030s [3]