Core Insights - E.l.f. Beauty believes that consumers will maintain their self-care routines during uncertain economic times, potentially even increasing their spending on affordable beauty products [1][6] - The company's stock fell sharply after reporting lower-than-expected full-year revenue guidance, despite a year-over-year sales increase [6][7] Financial Performance - E.l.f. Beauty reported a 14% increase in sales year-over-year, reaching $344 million, up from $301 million [7] - Adjusted net income for the quarter was $40 million, or 68 cents per share, compared to $45 million, or 77 cents per share, a year earlier [7] - The company forecasts full-year fiscal 2026 revenue between $1.55 billion and $1.57 billion, indicating an 18% to 20% year-over-year increase, but this is below Wall Street expectations [7] Market Positioning - E.l.f. Beauty positions itself as a value brand, with 75% of its products priced under $10, appealing to consumers seeking affordable indulgences during tight budget periods [4][6] - The company offers a range of brands at different price points, including its flagship e.l.f. Cosmetics and higher-priced brands like Keys Soulcare and Rhode [4][6] Consumer Behavior - The "lipstick effect" suggests that consumers may seek small luxuries during stressful times, which could benefit E.l.f. Beauty due to its low-priced offerings [3][4] - CFO Mandy Fields noted that consumers are being "choiceful" with their spending, indicating a trend towards affordable self-care products [4][6]