And join us right now to talk about this, Tim Higgins, Wall Street Journal business columnist and a CNBC contributor. Uh these are some uh ambitious numbers. Uh they call them aspirational goals, Tim.Uh curious your reaction seeing them right now. >> Yeah. Yeah.Absolutely wild, right. And they really you could see the board struggling with this question. What do you get the guy who's the world's richest man, right.And how do you keep him motivated. And there are a few things in here, right. And the key thin ...