转型成果逐渐落地， 逆风而行的耐克还能续写传奇吗？ 近日，耐克发布2025财年第四季度及全年财报（截至2025年5月31日）。其中，耐克全年营收463亿美元，第四季度营收111亿美元。其中，耐克大中华区 的全年营收达65.85亿美元，第四季度营收14.76亿美元。整体表现超出预期。 财报发布当日后，耐克股价上涨15.25%，创近四年来单日的最大涨幅，总 市值更是突破千亿美元，达到1064亿美元。 这是耐克新CEO贺雁峰上任后的第一份全年"答卷"，调整从来不是一蹴而就，伴随"Win Now"计划的逐渐落地，耐克集团的转型成效也不断显现。正如贺 雁峰所言："尽管财务表现符合预期，但尚未达到我们的目标。进入新财年，我们正翻开崭新的一页，下一步我们将以运动为引领调整我们的团队，称之 为'Sport Offense'。这将加速'Win Now'计划的推进，重新定位业务以实现未来增长。" 而"Sport Offense"即聚焦于核心运动领域的品牌差异化、完善产品矩阵，讲述激励人心的品牌故事、全面提升市场格局与业务增长。 从当下的结果看，耐克——这一具有传奇色彩的行业巨头，正积极拥抱变化，并在逆风周期下长出新的肌肉，以期在 ...

转型成果逐渐落地， 逆风而行的耐克还能续写传奇吗？ 近日，耐克发布2025财年第四季度及全年财报（截至2025年5月31日）。其中，耐克全年营收463亿美 元，第四季度营收111亿美元。其中，耐克大中华区的全年营收达65.85亿美元，第四季度营收14.76亿美 元。整体表现超出预期。财报发布当日后，耐克股价上涨15.25%，创近四年来单日的最大涨幅，总市 值更是突破千亿美元，达到1064亿美元。 这是耐克新CEO贺雁峰上任后的第一份全年"答卷"，调整从来不是一蹴而就，伴随"Win Now"计划的逐 渐落地，耐克集团的转型成效也不断显现。正如贺雁峰所言："尽管财务表现符合预期，但尚未达到我 们的目标。进入新财年，我们正翻开崭新的一页，下一步我们将以运动为引领调整我们的团队，称之 为'Sport Offense'。这将加速'Win Now'计划的推进，重新定位业务以实现未来增长。" 而"Sport Offense"即聚焦于核心运动领域的品牌差异化、完善产品矩阵，讲述激励人心的品牌故事、全 面提升市场格局与业务增长。 从当下的结果看，耐克——这一具有传奇色彩的行业巨头，正积极拥抱变化，并在逆风周期下长出新的 肌肉， ...

NIKE TodayNKENIKE$76.44 +3.03 (+4.13%) 52-Week Range$52.28▼$90.62Dividend Yield2.09%P/E Ratio35.39Price Target$77.19Add to WatchlistAfter a challenging couple of years for its stock, Nike NYSE: NKE just gave investors a reason for renewed optimism. Following its fourth-quarter earnings report on June 26, the company’s stock jumped close to 15% in a single session. This powerful rally came as a surprise, especially since Nike reported a 12% drop in revenue and a steep 86% decline in profits for the quarter. ...

6月27日，耐克集团公布2025财年第四季度财报及全年报，本季度耐克营收111亿美元，全年营收463亿 美元。本季度营收表现超分析师预期。财报公布后，耐克股价盘后涨超10%。 以运动为中心，稳固关键领域行业领先地位 本季度，跑步业务成为推动耐克业务的关键引擎。今年围绕跑者核心需求，耐克重构并简化了其路跑产 品矩阵，涵盖Vomero、Structure、Pegasus系列的全新产品组合，精准匹配不同层级跑者的运动需求。 Vomero 18一经推出，收获了全球市场的热烈反响，在过去90天内单品销售额超1亿美元。近期，耐克还 官宣了Nike Vomero Premium耐克顶级迈柔与Nike Vomero Plus耐克超级迈柔路跑鞋，两款鞋型均延续了 耐克迈柔系列备受好评的柔软脚感，进一步优化缓震系统与响应性能。 耐克集团总裁兼首席执行官贺雁峰（Elliott Hill）在财报电话会上表示："尽管财务表现符合预期，但尚 未达到我们的目标。未来，随着'Win Now'计划的推进，我们预计业务将持续改善。进入新财年，我们 正翻开崭新的一页，下一步我们将以运动为引领调整我们的团队，我们称之为'Sport Offense' ...

6月27日，耐克公布2025财年第四季度及全年财报，其中本季度耐克营收111亿美元，全年营收463亿美 元，营收表现超分析师预期。财报公布后，耐克股价盘后涨超10%。耐克正稳步推进"Win Now"转型， 并在多个领域展现实质性进展。 创新驱动产品升级，回归运动夯实消费势能 同时耐克集团总裁兼首席执行官贺雁峰（Elliott Hill）表示："尽管财务表现符合预期，但尚未达到我们 的目标。未来，随着'Win Now'计划的推进，我们预计业务将持续改善。进入新财年，我们正翻开崭新 的一页，下一步我们将以运动为引领调整我们的团队，我们称之为'Sport Offense'。这将加速'Win Now'计划的推进，重新定位业务以实现未来增长。" 本季度，从财报可以看出，耐克的"Win Now"计划并非短期的策略调整，而是面向长期发展的主动重 构。同时在多个关键市场产品组合上的调整与库存优化已展现出初步成效，品牌正逐步回归稳健发展轨 道。 随着耐克Win Now计划的前置投资持续性落地，当前分析师们表示已看到转型带来的拐点，但考虑到耐 克的业务面覆盖广泛，因此仍需时间积累，认为在2026财年耐克业务就将迎来改善。耐克集团 ...

6月26日，耐克（NKE.US）的股价在盘后大涨10.83%。 从消息面来看，耐克的股价在盘后出现异动和最新披露的业绩公告有关。 公告显示，2025财年（截至5月31日），耐克实现营收463.09亿美元，同比下降10%；财年净利润为 32.19亿美元，同比下降44%；每股摊薄收益为2.16美元，上财年为3.73美元。其中，大中华区财年收入 达65.85亿美元。 其中，于2025财年第四财季，耐克的营收为110.97亿美元，同比下降12%，但依然好于分析师平均预期 107.2亿美元；期内净利润为2.11亿美元，同比暴降86%；每股摊薄收益为0.14美元，上一财年同期为 0.99美元，但也好于分析师平均预期0.13美元。 总的来看，耐克第四财季的营收和利润虽然遭遇下跌，但表现还是超出了市场预期。 分品牌来看，第四财季，耐克的收入为107.63亿美元，同比下降11%，主要系所有区域的销售均遭遇下 滑；匡威的收入为3.57亿美元，同比下降26%，同样出现了所有区域下滑的情况。 在股东回报方面，第四财季，耐克通过分红及回购向股东回馈了约8亿美元，整个2025财年则回馈了约 53亿美元。 耐克集团总裁兼首席执行官艾略特· ...

Financial Data and Key Metrics Changes - For Q4, revenues decreased by 12% on a reported basis and 11% on a currency-neutral basis [28] - Gross margins declined by 440 basis points to 40.3% due to higher wholesale discounts and supply chain cost deleverage [28] - Earnings per share was $0.14, with full-year revenue down 10% on a reported basis [29] Business Line Data and Key Metrics Changes - Nike Direct revenues were down 14%, with Nike Digital declining 26% and Nike Stores increasing by 2% [28] - In North America, Q4 revenue declined 11%, with Nike Direct down 14% and wholesale down 8% [31] - In EMEA, Q4 revenue declined 10%, with Nike Direct down 19% and wholesale down 4% [33] - Greater China saw a 20% revenue decline, with Nike Direct down 15% and wholesale down 24% [35] Market Data and Key Metrics Changes - North America made progress in cleaning up the marketplace, with a focus on repositioning Nike Digital as a full-price model [31] - EMEA demonstrated growth in key performance dimensions, with women's sportswear footwear returning to growth [34] - APLA experienced a 3% revenue decline, with mixed results across countries [38] Company Strategy and Development Direction - The company is implementing "WinNow" actions to reposition its brands and business for future growth, focusing on sport and innovation [26][27] - A new partnership with Amazon will feature a select assortment of footwear and apparel, aimed at expanding distribution [17] - The company is reorganizing into sport-focused teams to drive deeper relationships with athletes and enhance product innovation [12] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that Q4 results were not up to Nike's standards but expressed optimism about future improvements [7] - The company expects headwinds to revenue and gross margin to begin to moderate, with a clear path to recovery ahead [22][44] - Management emphasized the importance of inspiring and innovating for consumers, with a focus on returning to sustainable growth [25] Other Important Information - The company is facing new tariffs that are expected to increase costs by approximately $1 billion, with plans to mitigate this impact over time [42][43] - Inventory remains elevated but is being managed down, with a goal to exit the first half of fiscal 2026 in a healthy position [30][47] Q&A Session Summary Question: Can you elaborate on the accelerated actions under your sport offense realignment? - The company is organizing into sport-obsessed teams to drive a relentless flow of innovative products across all brands, focusing on performance and sportswear [61][62] Question: What is the expected impact of tariffs in Q1? - The first quarter will see a larger impact from tariffs, but the company is confident in its ability to mitigate these over time as actions are implemented [74][77] Question: Are you expecting gross margin pressures to abate sequentially? - Margins are expected to remain under pressure in the first half of fiscal 2026, but moderation is anticipated in the second half [79][80] Question: Can you discuss the timeline for recovery in the China marketplace? - The company believes in the long-term opportunity in China and is focused on inspiring consumers, although recovery will take time due to unique market characteristics [102]