Core Insights - The company achieved a revenue of 582 million yuan and a net profit of 12.69 million yuan in the first half of 2025, marking a year-on-year growth of 65.75% [1] - The overall gross margin improved by 2.23 percentage points to 49.20% compared to the same period in 2024, with sales and management expenses decreasing by 19.46% and 17.03% respectively [1] - The company is focusing on the integration of AI technology into its business model, particularly in the areas of consumer content, smart marketing, and consumer data [1] Financial Performance - Revenue for the first half of 2025 was 582 million yuan, with a net profit of 12.69 million yuan, reflecting a 65.75% increase year-on-year [1] - The gross margin for the period was 49.20%, up from the previous year, indicating improved operational efficiency [1] - Sales and management expenses were reduced by 19.46% and 17.03% respectively, contributing to the overall profitability [1] AI Strategy and Development - The company upgraded its "AI Division" to "AI Application Research Institute" to enhance its AI strategy, focusing on a product matrix consisting of one large model, two databases, three engines, and four application types [2] - The monthly usage of third-party large model APIs increased by 84.10% to 73.634 billion tokens in June 2025 compared to December 2024 [2] - AIGC content accounted for 52.51% of the total content published, with a year-on-year increase of 73.63% [2] Content and User Engagement - The platform "What Worth Buying" published 20.2188 million pieces of content in the first half of 2025, a 30.98% increase year-on-year [1][2] - The average monthly active user count reached 38.2682 million, showing a 1.26% growth compared to the previous year [1] - The confirmed GMV for the platform was 8.784 billion yuan, with a total order volume of 88.7202 million orders [1] New Initiatives - The company launched the "Haina" MCP Server, a standardized consumer data service capability platform, which saw content output exceed 8.22 million times in June 2025, a growth of 81.73% [2] - In July, the output further increased to 13 million, and over 30 new partners were added [2]

Core Viewpoint - The company, Zhidingmai Technology, emphasizes its commitment to sustainable development through its 2024 ESG report, focusing on the integration of AI technology to drive business progress and social welfare [3][4]. Group 1: Sustainable Development Strategy - Zhidingmai Technology has released its 2024 ESG report, marking the fourth consecutive year of independent ESG reporting [1]. - The report highlights the theme of "sustainable development," aiming to achieve a symbiotic relationship between corporate growth and social welfare through technological innovation [3]. - The founder and chairman, Sui Guodong, stated that the company will continue to implement its ESG strategy, enhancing governance, optimizing business processes, and increasing operational efficiency to create greater value for shareholders [3][4]. Group 2: AI-Driven Business Transformation - In May 2024, Zhidingmai Technology initiated a "comprehensive AI" strategy to enhance business efficiency and provide better services to users, creators, and brands [4]. - By the end of 2024, the company aims to establish an AI product matrix consisting of "1 large model, 2 databases, 3 engines, and 4 application categories," integrating AI technology across all business areas [4]. - The company reported a 19.31% year-on-year increase in content published on its platform, totaling 34.04 million articles in 2024 [4]. Group 3: Corporate Governance - The governance system of Zhidingmai Technology has been continuously optimized, focusing on compliance and organizational development [5][6]. - The company has strengthened its investor relations management system and improved internal control mechanisms, ensuring timely and accurate information disclosure to all stakeholders [6]. - In October 2024, Zhidingmai Technology received the highest A-level rating for information disclosure from the Shenzhen Stock Exchange for the 2023-2024 period [6]. Group 4: Social Responsibility - The company is expanding its social responsibility initiatives through its AI-integrated consumption ecosystem, focusing on areas such as promoting consumption, supporting rural revitalization, and enhancing public welfare [7]. - In 2024, Zhidingmai Technology launched several initiatives, including a "national subsidy zone" and a "trade-in zone," contributing to a GMV of 740 million yuan from the "national subsidy" label [7]. - The establishment of the "Beijing Zhiding Tongxing Public Welfare Foundation" in February 2024 marks the completion of a comprehensive public welfare system [7]. Group 5: Environmental Protection - Zhidingmai Technology is actively promoting environmental protection through various initiatives, advocating for green consumption and low-carbon practices [10]. - The company encourages employees to engage in eco-friendly activities and implements sustainable practices such as paperless operations and water conservation [10]. - The company aims to balance economic and social benefits while striving for a better world through its ESG principles [10].