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两种路径的公关
Hu Xiu· 2025-08-27 00:13
Core Insights - The article discusses the differences between two career paths in the public relations (PR) industry, specifically focusing on in-house PR professionals and their approaches to communication and stakeholder management [2][4]. Group 1: Career Paths in PR - The first type of PR professional grows within a corporate environment, focusing on internal operations and stakeholder management [2][5]. - The second type transitions from journalism to PR, possessing media sensitivity and a focus on external audiences and storytelling [2][5]. - Top PR professionals can switch between these two characteristics, influenced by the company's culture and style [3]. Group 2: Stakeholder Communication - In-house PR professionals prioritize internal stakeholders, ensuring all internal processes are ready before responding to media inquiries [5]. - Media-trained PR professionals prioritize external communication, often seeking to understand journalists' deadlines and angles before crafting responses [5]. Group 3: Content Creation and Management - Corporate PR professionals tend to outsource content creation to third parties, focusing on internal stakeholder approval [6]. - Media-trained PR professionals prefer to create content themselves, valuing speed and familiarity with media-friendly language [6]. Group 4: Risk Management Preferences - In-house PR professionals are generally more risk-averse, often opting for cautious, well-reviewed responses to sensitive issues [10]. - Media-trained PR professionals view potential media interactions as opportunities, willing to engage in live interviews despite uncertainties [10]. Group 5: Performance Metrics and Satisfaction - Corporate PR professionals focus on internal visibility and stakeholder satisfaction, often presenting polished reports to management [11]. - Media-trained PR professionals prioritize external impact and content dissemination, sometimes at the expense of internal recognition [11]. Group 6: Conclusion on Career Development - The article emphasizes that career paths shape how PR professionals prioritize tasks and approach challenges, with no clear superiority between the two types [12].
FleishmanHillard Appoints New Global Corporate Affairs Leadership
Prnewswire· 2025-08-07 11:30
Core Insights - FleishmanHillard has announced a new leadership structure for its Corporate Affairs Practice to enhance integration across regions and capabilities, addressing the increasing complexity and scrutiny faced by companies in today's volatile business environment [1][2] Leadership Appointments - Rachel Catanach has been appointed as the global managing director of corporate affairs, overseeing seven core pillars including corporate reputation, financial and M&A, crisis and issues, executive positioning, public affairs and geopolitical strategy, talent and transformation, and responsible business [2][5] - Three regional leaders have been appointed to support the global corporate affairs practice: Michael Moroney for the Americas, Yvonne Park for APAC, and Hanning Kempe for EMEA, each bringing extensive experience in their respective areas [5][7] Innovations and Tools - FleishmanHillard has introduced several innovative tools to enhance its corporate affairs capabilities, including: - Risk Radar, an AI-powered system that identifies reputational, legal, and operational vulnerabilities [6] - SAGE, a predictive audience intelligence tool that simulates stakeholder reactions to messaging [6] - Connectivity Diagnostic Agent, which analyzes brand alignment with cultural and regulatory forces [6] Strategic Focus - The new leadership structure aims to provide connected, insight-driven counsel to help clients navigate risks, reputation management, and transformation in a complex global landscape [1][3] - The agency's Global Executive Advisory network, comprising over 50 senior counselors, is designed to deliver high-impact counsel at the intersection of risk, reputation, and growth [4][6]
追求成功的時代,請選擇保持善良|鄧 耀中|TEDx臺師大|TEDxNTNU 2025 | 鄧 耀中 | TEDxNTNU
TEDx Talks· 2025-07-03 15:43
Industry Perspective - The public relations industry is undergoing transformation with the integration of AI and data science, shifting towards "PR as a Solution" [1] - The industry emphasizes the importance of human choice, intention, and meaning-making in the age of automation and computational power [1] Leadership & Vision - Joseph Deng, founder and CEO of 布爾喬亞公關顧問 (Bourgeois PR Consulting), is a key figure in shaping the future of the public relations industry [1] - Deng advocates for understanding and leveraging technology while prioritizing human values and strategic thinking [1] Core Message - Beyond efficiency, the depth of starting points, visions, and choices is the way out [1] - The ability to "understand" machines is crucial, focusing on why we choose, how we act, and how we create meaning alongside technology [1]
Adrienne Connell Appointed Managing Director of FleishmanHillard Canada
Prnewswire· 2025-06-24 12:45
Core Insights - FleishmanHillard has appointed Adrienne Connell as managing director of its Canada operations to oversee strategic direction, growth, and client service in the region [1][3] - The agency is rebranding from FleishmanHillard Highroad to FleishmanHillard, aligning with a global strategy that emphasizes data, AI, and executive advisory solutions [2] Company Strategy - The appointment of Connell reflects the agency's commitment to empowering the Canadian market with its global capabilities through strong local leadership [3] - Connell's experience includes over 25 years in marketing and communications, with a focus on integrating strategy, digital, and analytics for client work [3][4] Leadership and Market Position - Connell's leadership comes at a time when Canadian leaders face complex challenges influenced by international dynamics, highlighting the importance of effective communication [4] - The agency has made several recent market leadership appointments globally, indicating a strategy to invest in regional leaders who can provide trusted counsel and measurable impact [5] Company Background - FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement, and content strategy [6] - The agency has received multiple awards, including Campaign Global PR Agency of the Year for 2020, 2021, and 2022, showcasing its strong market presence [6]
Juggling Investor Demands? Learn How IROs Make Every Minute Count
Globenewswire· 2025-05-08 13:00
Core Insights - The webinar focuses on strategic time management for Investor Relations (IR) teams, addressing the increasing pressures from new regulations, rising ESG expectations, and direct engagement with investors [1][4]. Group 1: Webinar Details - The live session is scheduled for Tuesday, May 13, 2025, at 11:00 am ET [3]. - Registration details are provided through a link [3]. Group 2: Key Learning Outcomes - Participants will learn how leading IROs allocate their time across various activities [5]. - The session will cover effective team structuring for success [5]. - Practical tips for maintaining focus during critical events like investor days will be shared [5]. Group 3: Speaker Profiles - Lisa Caperelli, former VP of Investor Relations at Arbutus Biopharma, has over 20 years of experience in IR communications strategies [5]. - Erik Carlson, COO of Notified, has extensive expertise in private equity and business transformation, advising on over 100 deals [5]. - Katie Keita, IR Lead at Kneat Solutions, has over 20 years of IR experience in tech companies and previously built Shopify's IR program [5]. - Steve Wade, Head of Content at IR Impact, focuses on IR, governance, and sustainability, curating events and digital content [5].
AI Search Loves Press Releases—Here's Why
Newsfilter· 2025-04-17 13:00
Group 1 - The webinar titled "Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines" focuses on the increasing importance of press releases in AI-driven search visibility [1][3] - The session aims to educate PR and marketing professionals on optimizing press releases to enhance their visibility in AI search results [3][5] - Key topics include boosting visibility through advanced keyword strategies, leveraging distribution channels, and maximizing the impact of press releases [5] Group 2 - The event will feature industry experts, including Mirza Germovic from Edelman, Laura Macdonald from Hotwire, and Chris Penn from Trust Insights, who will share insights on effective communication strategies using AI [5] - The webinar is scheduled for April 24, 2025, from 12:00 PM to 12:45 PM ET [2] - Notified, the organizing company, provides integrated PR and IR platforms to enhance corporate narratives and streamline communication processes [6]
AI Search Loves Press Releases—Here’s Why
Globenewswire· 2025-04-17 13:00
Core Insights - The webinar focuses on the increasing importance of press releases in AI-powered search engines, emphasizing their role in enhancing search visibility and communication strategies [1][3]. Group 1: Webinar Details - The webinar titled "Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines" is scheduled for April 24, 2025, from 12:00pm to 12:45pm ET [2]. - Participants will learn how to optimize press releases for better visibility in AI search results, including strategies for keyword usage and content optimization [3][4]. Group 2: Expert Speakers - Mirza Germovic, SVP of AI Solutions at Edelman, will discuss how global brands can leverage AI for effective communication [4]. - Laura Macdonald, Chief Growth Officer at Hotwire, will share insights on connecting communications with business results [4]. - Chris Penn, Chief Data Scientist at Trust Insights, will provide guidance on using data and AI to enhance marketing efforts [4]. Group 3: Company Overview - Notified is positioned as a technology partner for both investor relations and public relations, offering integrated platforms for media outreach, press release distribution, and performance measurement [5]. - GlobeNewswire, part of Notified, is recognized as one of the largest newswire distribution networks, serving organizations for over 30 years [5].
Mastering Media Outreach: Strategies for Building Stronger, More Meaningful Journalist Connections
Newsfilter· 2025-03-19 13:00
Core Insights - The webinar titled "Beyond the Blast – How to Pitch with Purpose and Build Lasting Media Relationships" aims to improve media outreach strategies for public relations professionals [1][3] - The event will feature Barbara Nonas, an award-winning PR strategist with over 20 years of experience, who has successfully secured over 1,000 media placements for various organizations [2] Group 1: Webinar Details - The webinar is scheduled for Tuesday, March 25, 2025, from 12:30 PM to 1:30 PM ET [1] - Attendees will learn strategies to enhance their pitching techniques and build long-term media relationships [1][3] Group 2: Importance of Effective PR - A significant number of PR pitches are ignored due to lack of relevance and value, highlighting the need for improved pitching strategies [3][5] - The webinar aims to help communicators avoid common mistakes that lead to unanswered pitches and improve response rates by demonstrating clear value [5] Group 3: Company Overview - Notified is positioned as a technology partner for both investor relations and public relations professionals, offering integrated platforms for media outreach and corporate narrative management [4] - GlobeNewswire, part of Notified, is recognized as one of the largest and most trusted newswire distribution networks, serving leading organizations for over 30 years [4]
Intelligent Group(INTJ) - Prospectus(update)
2023-09-25 15:37
As filed with the U.S. Securities and Exchange Commission on September 25, 2023 Registration Statement No. 333-272136 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 2 to Form F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ______________ Intelligent Group Limited (Exact name of Registrant as specified in its charter) ______________ Not Applicable (Translation of Registrant's name into English) | British Virgin Islands | 8742 | Not Applicable | | --- | --- | ...
Intelligent Group(INTJ) - Prospectus(update)
2023-06-30 21:27
As filed with the U.S. Securities and Exchange Commission on June 30, 2023 Registration Statement No. 333-272136 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to Form F-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ______________ Intelligent Group Limited (Exact name of Registrant as specified in its charter) ______________ Not Applicable (Translation of Registrant's name into English) | British Virgin Islands | 8742 | Not Applicable | | --- | --- | --- ...