Landmark brand positioning catapults both Lottery.com and Sports.com to center stage at “The Greatest Spectacle in Racing” - the Indy500INDIANAPOLIS, May 22, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or “the Company”) and Sports.com proudly announce a historic dual sponsorship activation at this weekend’s Indianapolis 500 — the largest single-day sporting event in the world. This milestone marks the official motorsport debut in the NTT IndyCar Series for both brands and ...

Core Insights - Amazon's Upfronts pitch highlighted the success of the Kelce brothers' podcast "New Heights," showcasing the growing importance of podcasts in the media landscape [1][2] - Live sports content remains a key focus for advertisers, with significant presentations from major networks during Upfronts, despite economic uncertainties [3] - The shift towards social media and video formats has led to increased investment in podcasts, with influencers and athletes securing lucrative deals [4][5] Group 1 - Amazon's Prime holds media rights for NFL's Thursday Night Football, but the Kelce brothers were featured due to their podcast's success [2] - Live sports are a major draw for advertisers, with networks like Fox, NBCUniversal, Disney, and Warner Bros. Discovery emphasizing sports content during Upfronts [3] - The rise of podcasts as a valuable media format is driven by consumer preferences for social media and streaming platforms, leading to increased advertising spending in this area [5] Group 2 - The quality of podcast video production has improved, attracting more attention from advertisers and content creators [4] - Netflix's co-CEO indicated that the lines between podcasts and talk shows are blurring, suggesting potential future integration of podcasts into their platform [6]

Core Insights - PlayersTV is set to host its 2025 NewFront on May 8, 2025, in New York City, in partnership with Genius Sports, to unveil details about PlayersTV+, a subscription-based streaming platform focused on athlete-driven content [1][2] - The partnership aims to provide innovative targeted advertising solutions for brands, enhancing fan engagement through advanced technology and data [2][3] PlayersTV+ - PlayersTV+ will be the only dedicated streaming platform for athlete-driven content and community, featuring programming that goes "beyond the game, beyond the uniform" [2][3] - The platform is backed by over 70 athlete investors and partners, including notable figures like Chris Paul and Dwayne Wade, along with more than 2,200 fan owners who have purchased equity in the company [3][4] Genius Sports Partnership - Genius Sports will serve as the strategic fan activation platform partner, offering technologies that address the evolving needs of advertisers in reaching sports fans [3][7] - The partnership will leverage the FANHub Activation Platform, which combines programmatic and social media buying with real-time sports data [5][6] Advertising Innovations - The NewFront will showcase key innovations from Genius Sports, including augmented advertising technologies currently in use with major sports teams and events [3][5] - PlayersTV will reveal six new original shows from star athletes during the event, enhancing its content offerings [4][6] Industry Context - The event represents a significant moment for advertisers looking to engage with sports audiences, highlighting the need for a new approach in the current media landscape [3][7] - PlayersTV aims to create a new ecosystem where brands, athletes, and fans can connect authentically and measurably, marking a transformative phase in athlete-led media [7][8]

Core Insights - FanDuel Sports Network has seen its paid subscribers double to nearly 650,000 in just eight weeks, with expectations to reach one million by year-end [2] - The company emerged from bankruptcy protection, significantly reducing its debt and restructuring its agreements with teams and leagues [3] Subscriber Growth - The streaming platform averages 250,000 unique daily users and about one million unique monthly users since the start of the 2025 MLB season, with average watch time per game increasing by 9% year-over-year to 92.5 minutes [4] - Partnerships with Amazon Prime Video and SB Nation, along with promotional offers from team partners, have contributed to subscriber growth [5][6][7] Industry Context - Regional sports networks are facing challenges due to the decline in pay-TV subscribers, necessitating adaptation to new streaming models [8][9] - The traditional lucrative model for regional sports networks is under pressure as pay-TV distributors push back on contracts [9] Pricing Strategy - FanDuel Sports Network's subscription starts at $19.99 per month, with pricing varying by region, and the company is exploring lower price points to attract more subscribers [11][12]