Core Viewpoint - Minglue Technology-W (02718) is set to launch an IPO from October 23 to October 28, 2025, aiming to globally offer 7.219 million Class A shares at a price of HKD 141.00 per share, with 10% allocated for public sale in Hong Kong and 90% for international sale [1] Group 1: Company Overview - Minglue Technology is a leading data intelligence application software company in China, focusing on integrating large models, industry-specific knowledge, and multimodal data to transform enterprise marketing and operational decision-making [1] - According to Frost & Sullivan, the company is the largest data intelligence application software provider in China by total revenue in 2024 [1] - As of June 30, 2025, the company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and maternal and infant products [1] Group 2: IPO and Fund Utilization - The cornerstone investors have agreed to subscribe for shares totaling up to approximately USD 59 million, contingent upon certain conditions [2] - The estimated net proceeds from the global offering are approximately HKD 902 million, assuming the over-allotment option is not exercised [2] - The company plans to allocate the net proceeds as follows: - Approximately 35% for enhancing R&D capabilities, including recruiting high-end talent and acquiring R&D infrastructure [2] - Approximately 40% for product development to enrich the product portfolio [2] - Approximately 15% for marketing, brand promotion, and sales team expansion [2] - Approximately 10% for working capital and general corporate purposes [2] Group 3: Financial Performance - The company reported revenues of RMB 1.269 billion, RMB 1.462 billion, and RMB 1.381 billion for the years ending December 31, 2022, 2023, and 2024, respectively, with a year-on-year growth of 15.2% from 2022 to 2023 and a decrease of 5.5% from 2023 to 2024 [3] - For the six months ending June 30, 2025, revenue increased from RMB 565 million to RMB 644 million, representing a year-on-year growth of 13.9% [3] - Marketing intelligence and operational intelligence significantly contributed to the company's revenue, with marketing intelligence revenues of RMB 803 million, RMB 753 million, RMB 731 million, RMB 323 million, and RMB 354 million for the respective periods [3] - Operational intelligence revenues were RMB 363 million, RMB 595 million, RMB 523 million, RMB 230 million, and RMB 269 million for the same periods [3]

Core Viewpoint - Minglue Technology (02718) is set to launch an initial public offering (IPO) from October 23 to October 28, 2025, aiming to globally offer 7.219 million Class A shares at a price of HKD 141.00 per share, with 10% allocated for public offering in Hong Kong and 90% for international offering [1] Group 1: Company Overview - Minglue Technology is a leading data intelligence application software company in China, focusing on integrating large models, industry-specific knowledge, and multimodal data to transform enterprise marketing and operational decision-making processes [1] - According to Frost & Sullivan, the company is the largest data intelligence application software provider in China based on total revenue for 2024 [1] - As of June 30, 2025, the company has served 135 Fortune Global 500 companies across various industries, including retail, consumer goods, food and beverage, automotive, 3C, cosmetics, and baby products [1] Group 2: Fundraising and Use of Proceeds - The company has entered cornerstone investment agreements with several investors, agreeing to subscribe for shares totaling up to approximately USD 59 million, based on the offering price [2] - The estimated net proceeds from the global offering are approximately HKD 902 million, which will be allocated as follows: - About 35% for enhancing technology research and development capabilities, including recruitment of high-end talent and procurement of R&D infrastructure [2] - Approximately 40% for product development to enrich the product portfolio, including hiring product managers and technical experts [2] - Around 15% for marketing, brand promotion, and sales team expansion [2] - About 10% for working capital and general corporate purposes [2] Group 3: Financial Performance - The company reported revenues of RMB 1.269 billion, RMB 1.462 billion, and RMB 1.381 billion for the years ending December 31, 2022, 2023, and 2024, respectively, with a year-on-year growth of 15.2% from 2022 to 2023, followed by a decline of 5.5% from 2023 to 2024 [3] - For the six months ending June 30, 2025, revenue increased from RMB 565 million to RMB 644 million, representing a year-on-year growth of 13.9% [3] - Marketing intelligence and operational intelligence significantly contributed to the company's revenue, with marketing intelligence revenues of RMB 803 million, RMB 753 million, RMB 731 million, RMB 323 million, and RMB 354 million for the respective periods, accounting for 63.3%, 51.5%, 52.9%, 57.1%, and 55.0% of total revenue [3] - Operational intelligence revenues were RMB 363 million, RMB 595 million, RMB 523 million, RMB 230 million, and RMB 269 million for the respective periods, representing 28.6%, 40.7%, 37.9%, 40.7%, and 41.7% of total revenue [3]

Core Insights - Mininglamp Technology has passed the main board listing hearing, positioning itself as the largest data intelligence application software provider in China based on projected 2024 total revenue [1] - The company has successfully transitioned from big data services to multimodal large model technology, marking a significant strategic shift [1] Financial Performance - Mininglamp Technology reported revenue of 1.269 billion yuan, 1.462 billion yuan, and 1.381 billion yuan for the years 2022, 2023, and 2024 respectively, with gross profits of 676 million yuan, 733 million yuan, and 713 million yuan, maintaining a gross margin above 50% [2] - In the first half of 2025, the company achieved revenue of 644 million yuan, a 14% increase from 565 million yuan in the same period last year, and turned operational profit of approximately 6.14 million yuan [2][3] Business Segments - The marketing intelligence segment generated revenue of 354 million yuan, a 9.7% year-on-year increase, while the operational intelligence segment saw revenue of 269 million yuan, growing by 16.8% [3] - The company's gross margin improved to 55.9%, up 5.3 percentage points from the previous year, attributed to product structure optimization and enhanced delivery efficiency [3] Technological Advantages - Mininglamp Technology has developed a robust technological foundation over nearly two decades, focusing on a rich data ecosystem, deep industry knowledge, and proprietary large models tailored for enterprise needs [4] - The company holds 2,322 patents and has 596 patent applications, covering key technology areas such as data intelligence and enterprise knowledge graphs [4] Innovation and Future Growth - The company has established a closed-loop system of "technology research and development - product transformation - scenario validation - data feedback," enhancing its competitive edge and facilitating rapid commercialization [5] - In September 2025, Mininglamp Technology launched its new core product line, DeepMiner, aimed at providing enterprise-level proprietary large model solutions, which is expected to drive new revenue growth [5][6] Market Outlook - The Chinese data intelligence application software market is projected to grow from 32.7 billion yuan in 2024 to 67.5 billion yuan by 2029, with a compound annual growth rate of 15.6% [6] - Mininglamp Technology is positioned to capitalize on this growth as it aims to establish itself as a global AI technology innovation center and business service platform following its potential listing on the Hong Kong stock exchange [6]

Core Viewpoint - Minglue Technology has passed the Hong Kong Stock Exchange main board listing hearing, with China International Capital Corporation (CICC) as its sole sponsor [1] Company Summary - According to Frost & Sullivan data, Minglue Technology is the largest data intelligence application software provider in China by total revenue in 2024 [1] - The company offers data intelligence products and solutions that cover marketing and operational intelligence, serving industries such as consumer goods, automotive, and offline retail [1] Industry Summary - The Chinese data intelligence application software market is projected to grow from RMB 32.7 billion in 2024 to RMB 67.5 billion by 2029, representing a compound annual growth rate (CAGR) of 15.6% [1]

Core Viewpoint - Minglue Technology, formerly known as Huizhi Holdings, is set to go public on the Hong Kong Stock Exchange, with CICC as its sole sponsor. The company is recognized as the largest data intelligence application software provider in China based on projected total revenue for 2024 [1]. Industry Overview - The rapid advancement of big data and artificial intelligence technologies, particularly the development of general large models, has led to increased emphasis on digitalization and intelligence in business across various industries. The deep integration of data intelligence with business decision-making is becoming a future trend [4]. - The Chinese data intelligence application software market is expected to grow significantly, from RMB 32.7 billion in 2024 to RMB 67.5 billion by 2029, representing a compound annual growth rate (CAGR) of 15.6% [4]. Company Overview - Minglue Technology is a leading data intelligence application software company in China, providing products and solutions that encompass marketing and operational intelligence across both online and offline scenarios. The company aims to transform enterprise marketing and operational strategies through the use of large models, industry-specific knowledge, and multimodal data [4]. - The company's main clients include businesses in the consumer goods, food and beverage, automotive, and 3C industries, as well as offline retail and restaurant chain operators. These clients utilize the company's comprehensive marketing intelligence products to enhance customer engagement, brand image, sales conversion, and business growth [5]. Financial Performance - Revenue from the company's largest clients accounted for 11.9%, 24.4%, 19.3%, 20.0%, and 18.9% of total revenue for the years 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [5]. - The company's gross profit margins for 2022, 2023, and 2024 were 53.2%, 50.1%, and 51.6%, with a projected margin of 55.9% for the six months ending June 30, 2025 [5]. - Research and development expenditures for the years 2022, 2023, and 2024 were RMB 751 million, RMB 481 million, and RMB 353 million, respectively [5]. - The company recorded net profits of RMB 1.638 billion, RMB 318 million, and RMB 794,900 for the years 2022, 2023, and 2024, with net losses of RMB 98.66 million and RMB 204 million for the six months ending June 30, 2025 [6].

Core Viewpoint - Minglue Technology, a leading AI unicorn from Shanghai, is reapplying for an IPO on the Hong Kong Stock Exchange after a previous application lapsed in November 2024, aiming to leverage its position as the largest data intelligence application software provider in China [1][2]. Company Overview - Founded in 2006, Minglue Technology specializes in data intelligence products and solutions, focusing on marketing and operational intelligence across online and offline scenarios [1]. - The company is backed by major investors including Tencent, Sequoia China, and Kuaishou, with Tencent holding approximately 26.96% of the shares, making it the largest shareholder [2]. Revenue and Financial Performance - Minglue Technology's revenue exceeded 1 billion yuan, with reported revenues of 1.269 billion yuan, 1.462 billion yuan, and 1.381 billion yuan for the years 2022 to 2024, reflecting a slight decline of 5.54% year-on-year [5]. - The net profit for the same period showed a significant drop from 1.638 billion yuan in 2022 to 7.9 million yuan in 2024, primarily due to changes in the fair value of preferred shares and convertible notes [5]. - Adjusted net losses were reported at 1.099 billion yuan, 174 million yuan, and 45.113 million yuan for 2022 to 2024, indicating that the company has not achieved true profitability [5]. Product and Service Offerings - The company's offerings are divided into three main segments: marketing intelligence, operational intelligence, and industry AI solutions [3]. - Key products include the Miaozhen System, which optimizes media spending, and Weiban Assistant, a private domain tool based on Tencent's ecosystem [3][4]. Customer Base and Market Presence - Minglue Technology has established a robust customer base, serving over 20,000 restaurants and more than 46,000 offline retail stores, including 135 Fortune Global 500 companies across various industries [4]. - The company holds a market share of 4.4% in the data intelligence application software market, leading in both marketing intelligence (8.9%) and operational intelligence (13.1%) segments [10]. Research and Development - The company has invested heavily in R&D, with expenses of 751 million yuan, 481 million yuan, and 353 million yuan from 2022 to 2024, representing 59.2%, 32.9%, and 25.6% of revenue respectively [6]. - Despite the high R&D costs, the company maintains a healthy gross margin, reported at 53.2%, 50.1%, and 51.6% for the same years [6]. Industry Outlook - The data intelligence application software market in China is projected to grow significantly, with a market size of 30.3 billion yuan in 2023 and an expected compound annual growth rate (CAGR) of 20.4% over the next five years [7]. - Government policies aimed at digital transformation are expected to further expand the market, with initiatives like the "14th Five-Year Plan for Digital Economy Development" [9]. Competitive Landscape - The industry is characterized by a fragmented competitive landscape, with the top five players holding less than 10% market share [10]. - Minglue Technology is recognized as a leader in adopting AIoT and AIOps technologies, with a strong patent portfolio of 2,177 patents and 926 pending applications, indicating a solid technological foundation [10].

Group 1 - The core viewpoint of the article is that Minglue Technology, a leading data intelligence application software company in China, has submitted its listing application to the Hong Kong Stock Exchange, with China International Capital Corporation Hong Kong Securities Limited as the sole sponsor [1][3] - According to Frost & Sullivan, Minglue Technology is the largest data intelligence application software provider in China by total revenue in 2023 [1] - The company offers a range of data intelligence products and solutions, including marketing and operational intelligence tools, which cater to both online and offline scenarios [1] Group 2 - Financial performance shows that total revenue increased from RMB 1,269.3 million in 2022 to RMB 1,462.0 million in 2023, but is projected to decline to RMB 1,381.4 million in 2024 [2] - The gross profit margins for 2022, 2023, and 2024 were 53.2%, 50.1%, and 51.6% respectively [2] - Net profits recorded were RMB 1,637.6 million in 2022, RMB 318.4 million in 2023, and a significant drop to RMB 7.9 million in 2024 [2] Group 3 - The company holds a strong technological position with 2,177 patents and 926 patent applications as of December 31, 2024, and has received over 450 domestic and international awards [1] - The company has a significant focus on research and development, with expenditures of RMB 750.9 million, RMB 480.8 million, and RMB 353.0 million for the years 2022, 2023, and 2024 respectively [2] - The company faces challenges related to compliance with evolving privacy and data protection laws, which could adversely affect its business and financial performance [2]

Core Insights - Minglue Technology plans to list on the Hong Kong Stock Exchange, marking a significant step towards capital market engagement [1] - The company is recognized as the largest data intelligence application software provider in China, according to Frost & Sullivan [1] R&D Strength - Minglue Technology has established a strong foundation in innovation with over 2,177 patents and 926 patent applications as of December 31, 2024 [2] - The company has 1,167 invention patents in key areas such as data intelligence and enterprise knowledge graphs [2] - It has pioneered the use of meta-learning for facial recognition and knowledge graph technology for sales strategy optimization [2] Financial Performance - Total revenue increased from RMB 1.269 billion in 2022 to RMB 1.462 billion in 2023, but is projected to decline to RMB 1.381 billion in 2024 due to reduced revenue in operational intelligence [3] - Gross margins for 2022, 2023, and 2024 were 53.2%, 50.1%, and 51.6% respectively [3] - R&D expenditures decreased from RMB 751 million in 2022 to RMB 353 million in 2024 [3] Adjusted Losses - Adjusted net losses for the years 2022, 2023, and 2024 were RMB 1.1 billion, RMB 174 million, and RMB 45.1 million respectively, indicating a gradual narrowing of losses [4] Core Product Matrix - The company offers two main product categories: marketing intelligence and operational intelligence, with the "Miaozhen System" being a flagship product [5] - The Miaozhen System is recognized as the leading marketing intelligence application software in China as of 2023 [5] - The company also provides tools for private domain management within the Tencent ecosystem and an intelligent store operation system [5] Diverse Client Base - Major clients include companies in consumer goods, food and beverage, automotive, and 3C industries, with revenue from the top five clients accounting for 25.4%, 36.0%, and 35.1% of total revenue in 2022, 2023, and 2024 respectively [6] - The company plans to strengthen its market position through enhanced R&D, talent acquisition, and the establishment of a data intelligence product ecosystem [6] - The Chinese data intelligence application software market is expected to grow from RMB 30.3 billion in 2023 to RMB 71.3 billion in 2028, providing opportunities for the company to maintain its leading position [6]