文旅活动运营
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“文旅+演艺+商业”多业态联动
Xin Lang Cai Jing· 2025-12-28 16:22
2025年12月27日至2026年1月3日,超大型艺术市集"行走的鱼"将在云洞图书馆草坪广场举行,汇集手 作、文创、美食及艺术共创内容。 2026年1月1日14:00,海南省高校电子竞技联赛(2025-2026)总决赛将在观澜湖新城举行。同期开展 的观澜湖美食自助夜市,凭一张门票即可畅享160余种小吃,持夜市手环还可享受多家场馆专享福利。 龙华区文化馆在12月下旬集中推出"巧手拾艺""童趣泥好""龙华爱阅绘""与画相约"等多场元旦主题亲子 手工、绘本阅读及艺术体验活动。 本报讯 随着2026年元旦临近,海口龙华区整合全域资源,推出为期近一个月的跨年元旦文旅体商系列 活动。 本次活动通过"文旅+演艺+商业"多业态联动,龙华区各大景区、公园、街区纷纷推出主题鲜明的跨年 活动。2025年12月31日19:20-2026年1月1日00:15,海口万绿园中央草坪将迎来2025-2026"夸下海 口"跨年草坪音乐会。本次活动免费向公众开放,与万人共同倒数迎接2026。 除潮流音乐演出外,现场还融合主题市集、马术体验等互动环节,更有"悟空闹天宫""天女散花"等创意 节目献演。尤其引人注目的是,巨型直升机道具将震撼亮相,当晚 ...
【幕后直击】自游邯郸正在“搭建”一个怎样的美食市集?
Xin Lang Cai Jing· 2025-12-28 13:12
Core Viewpoint - The article highlights the transformation of Handan's historical cultural street into a vibrant food paradise, emphasizing the ongoing efforts to create an immersive culinary experience for visitors during the New Year holiday. Group 1: Project Overview - The food project aims to create a space that is "walkable, eatable, and immersive" for the New Year holiday [10] - The project is described as a "delicious engineering" initiative, with the team racing against time to complete it [10] Group 2: Experience Design - Each food item presented will embody Handan's local taste heritage, ensuring that only selected dishes are featured [10] - The experience is designed to have a narrative flow, guiding visitors on where to eat, take photos, and engage in interactive activities [10] Group 3: Engagement and Interaction - Visitors will not only be consumers but also participants and creators, engaging through coupon collection, stamp gathering, video recording, and prize draws [10] - The festival aims to create a high level of interaction, making attendees part of the collective memory of the event [10] Group 4: Completion Status and Invitation - The project is reported to be 85% complete, with a scheduled opening on December 31 [11] - The company invites visitors to experience the culinary offerings and contribute to defining the city's flavor [11]
2026沈阳之夜跨年灯会闪亮登场
Xin Lang Cai Jing· 2025-12-25 18:26
转自:沈阳晚报 本报讯(沈阳晚报、沈阳发布客户端记者刘洋)记者从和平区获悉,2026沈阳之夜跨年灯会于2025年12 月25日至2026年1月4日期间在沈阳和平杯世界足球公园开启。 (来源:沈阳晚报) 本届灯会以"传统与创新共融"为主题,投资近千万元,以50余组花灯打造12万平方米炫彩灯会场景,并 配套演艺大舞台、沉浸式互动演艺、苗侗非遗文化节、非遗打铁花、中华美食节、东北年货节、儿童娱 乐嘉年华、冰雪嘉年华八大主题活动,通过花灯展示、民俗互动与非遗演艺,打造一场集视觉、文化与 体验于一体的新春盛宴。此外,民俗游玩大赏与国风美食市集同步开放,让市民在品味地方特色美食的 同时,体验传统手工艺与民俗文化。 和平杯世界足球公园开启跨年灯会。 本届灯会由沈阳和润清澜运营管理有限公司主办,辽宁升势文旅发展有限公司、智辰旅游发展(保定) 有限公司共同承办,分两个阶段运营,其中2026沈阳之夜跨年灯会于2025年12月25日至2026年1月4日举 办,2026年新春灯会将于2026年2月5日至2026年3月8日举办。 ...
西宁市推出10大类99项文旅活动
Xin Lang Cai Jing· 2025-12-23 20:11
Group 1 - The core idea of the news is the launch of 99 cultural and tourism activities in Xining from mid-December to mid-January 2026, aimed at enhancing winter and spring market supply and promoting high-quality cultural tourism integration [1] Group 2 - The New Year's Eve series of activities will feature 16 unique events across various districts, showcasing a diverse festive atmosphere [2] - The activities include electric music parties, traditional performances, and food exhibitions, emphasizing local cultural elements and modern trends [2] - The New Year's and New Year's Day events will consist of 21 themed activities, integrating sports, music, and local customs to create a vibrant cultural experience [3] - The theme "Dragon Horse Hi 'Leopard' · Love in Xining" reflects a commitment to cultural empowerment and community engagement, aiming to stimulate winter cultural tourism consumption [3]
琼海元旦春节文旅活动丰富多彩
Hai Nan Ri Bao· 2025-12-18 01:49
Core Viewpoint - Qionghai City is preparing a series of cultural and tourism activities for the 2026 New Year and Spring Festival, aiming to create a festive atmosphere that combines international flair with local flavor [2] Group 1: Cultural Events - Qionghai Grand Theatre will feature 14 high-quality performances, including drama, opera, ballet, and symphony, showcasing both international and local cultural elements [2] - Notable performances include the Argentine Marcos Ayala Tango Dance Troupe's "Tango: Shadows of the Night" on December 19, and the Russian Tchaikovsky Ballet's "Swan Lake" on December 27 [2] - The Moscow Symphony Orchestra will hold a New Year concert on January 5, 2026, to celebrate the transition into the new year [2] Group 2: Local Cultural Activities - The classic Hainan opera "Huang Daopo" premiered on December 17, with additional performances of local and regional works scheduled from February to March 2026 [3] - Outdoor festive activities will take place in the core area of Boao Town, including a series of celebrations that engage local attractions, hotels, and towns [3] Group 3: Festive Celebrations - Fireworks themed events "Boao Night Fireworks Encounter Qionghai" will occur on December 20 and 27, while a New Year's Eve music festival will take place from December 31 to January 1, 2026 [3] - The "Golden Sands Night Market" will feature local delicacies, cultural markets, and fireworks, creating a vibrant night-time consumption scene [3] - Boao Dongyu Island Resort will waive the first entrance fee starting December 14 and will host a New Year themed event along with night wellness experiences [3] Group 4: Traditional Activities - During the Lantern Festival in 2026, various traditional folk activities such as lantern festivals, fat chicken competitions, and village evening events will be organized across Qionghai's towns [4]
商圈焕彩 光影点亮城市活力
Jing Ji Ri Bao· 2025-10-19 01:41
Core Insights - The night economy in Chaoyang District, Beijing, has become a significant contributor to the local retail market, with a social retail total of 170.28 billion yuan from January to August, accounting for about 20% of the city's total [1] - The 2025 Beijing Chaoyang International Light Consumption Season has been launched, featuring immersive light shows and cultural events, enhancing the area's appeal as a night tourism destination [2] - The district aims to integrate culture, commerce, tourism, and sports through innovative activities and resource sharing, enhancing the overall consumer experience [4] Group 1: Economic Impact - Chaoyang District's social retail total reached 170.28 billion yuan from January to August, highlighting the importance of the night economy [1] - The district's commercial complexes exceed 100, with high-quality business circles and "Night Beijing" landmarks accounting for nearly half of the city's total [1] Group 2: Cultural and Tourism Development - The "Magic Cube" light installation marks the beginning of the light consumption season, showcasing various performances and light art installations that attract tourists [2] - The "One River, One Park" line features multiple first-time performances, including a floating stage and light shows, creating an immersive night tourism experience [2][3] Group 3: Future Plans and Goals - The 2024 theme "AI Gathers Chaoyang" will focus on the integration of business and technology, aiming to attract over 12 million visitors and achieve a sales revenue of 2.8 billion yuan, a 5% increase year-on-year [4] - Chaoyang District is committed to building an international consumption brand, enhancing its image as a modern, fashionable, and open city while stimulating consumer potential [4]
从演唱会到文旅新生态 “周同学”与上海共创都市文旅消费新场景
Zheng Quan Shi Bao Wang· 2025-10-17 07:48
Group 1 - The "Le You Shanghai: Finding Classmate Zhou" event, created by Jiushe Cultural Communication and Superstar Legend, utilized Jay Chou's official 二次元 IP "Classmate Zhou" to enhance Shanghai's cultural tourism, attracting nearly 1.45 million participants and over 20 million online interactions [1] - The event featured a new model of "trendy IP empowering urban cultural tourism," with an average increase of 30% in foot traffic and 18% in revenue across six key check-in points [1] - Customized transportation was introduced, including six themed buses and a high occupancy rate of 97.5% for themed boats, with nearly 6,000 passengers transported [1] Group 2 - The Shanghai Rolex Masters showcased a deep crossover between sports and entertainment, while the "Amazing Ancestors: Classmate Zhou's Time Adventure" art show combined traditional artifacts, trendy IP, and digital technology to attract a younger audience [2] - Superstar Legend, as the copyright holder of the "Classmate Zhou" IP, aims to connect music, cultural tourism, and urban life, exploring diverse expressions of "IP + scene" [2] - Future plans include deepening the content and scenarios of the "Classmate Zhou" IP and exploring innovative paths for IP empowerment in more cities and broader fields [2]
跟着李白过中秋!这场活动解锁“诗+旅”的全新玩法 举杯邀明月 对影成万人
Si Chuan Ri Bao· 2025-10-06 00:10
Core Viewpoint - The "Ten Thousand People Admiring the Moon and Reciting Mid-Autumn" event in Sichuan aims to blend traditional culture with modern technology, enhancing cultural tourism and promoting local economic development through various activities [1][4]. Group 1: Event Overview - The event took place on October 5 in Jiangyou, Mianyang, celebrating the cultural heritage of Li Bai, a famous poet, through a combination of traditional poetry and modern technology [1][2]. - It featured a total of 1,300 cultural tourism consumption promotion activities across six themes, allowing visitors to experience the joy of reunion and the beauty of Sichuan during the Mid-Autumn Festival and National Day holiday [1][4]. Group 2: Cultural Performances - The performances were structured around four main themes related to Li Bai's poetry, showcasing a variety of artistic expressions including dance, music, and drama [2]. - Notable performances included a grand opening dance titled "Li Bai Returns," and various acts that integrated Li Bai's poetry with Sichuan's cultural elements, promoting local tourism resources [2][3]. Group 3: Interactive Experiences - The event featured a diverse market that combined cultural creativity, intangible cultural heritage, and culinary experiences, creating an immersive cultural tourism consumption environment [3][4]. - Visitors could engage with traditional crafts and taste local delicacies, enhancing their overall experience and connection to the region's culture [4]. Group 4: Economic Impact - The event is part of a broader strategy to deepen the cultural significance of traditional festivals and promote the creative transformation of Chinese traditional culture, aiming to stimulate cultural tourism consumption and empower local economic development [4].
海口海瑞文化公园开展系列文旅活动
Hai Nan Ri Bao· 2025-10-04 00:53
Core Points - The Haikou Haire Cultural Park launched a series of cultural and tourism activities during the National Day and Mid-Autumn Festival, themed "Full Moon over Qiongzhou: Celebrating the Birth of China" [2] - The activities included performances by 76 children, showcasing various art forms such as drama, dance, songs, and traditional music, expressing deep national sentiments [2] - The park recreated a Ming Dynasty market atmosphere with an interactive "fire market," allowing visitors to engage with historical figures and participate in traditional games [2] Summary by Categories - **Event Details** - The series of activities ran from October 1 to October 8, featuring twelve major projects and over a hundred cultural events [2] - Highlights included themed evening performances, cultural exhibitions, and art competitions [2] - **Cultural Promotion** - The event emphasized the promotion of integrity culture through immersive exhibitions and calligraphy displays [2] - The "Mirror of the Ages" exhibition and the "Tide Rises in Hainan: Ink and Rhythm of Longhua" calligraphy exhibition were key components [2] - **Community Engagement** - Thousands of citizens and tourists participated in a patriotic activity, waving flags and singing national songs, enhancing the festive atmosphere [2] - The "Haire Cup: 'Integrity' Continues" children's art, calligraphy, and recitation competition showcased award-winning works, reflecting the spirit of integrity [2]
2025世博前滩Better生活节璀璨启幕 文体商旅展多元融合点亮浦东金秋
Zhong Guo Xin Wen Wang· 2025-09-29 09:18
Core Insights - The Shanghai Tourism Festival is showcasing vibrant cultural experiences through various events, enhancing the city's appeal as an international cultural metropolis [2][9] - The Better Life Festival at the Expo site features a blend of food, music, and art, creating a lively urban space for residents and tourists [2][5] Event Highlights - The Better Life Festival includes diverse activities such as food fairs, light shows, sports parties, and a jazz music festival, aiming to provide a multi-faceted cultural experience [2][5][7] - The "Starfish" book launch and related artistic installations are part of the festival, promoting literature and creativity [3][4] Cultural Integration - The festival integrates various cultural elements, including traditional crafts and modern art, to enhance the visitor experience [4][7] - The "Global Gourmet Street" will feature over 60 brands, offering a culinary journey through different global cuisines during the National Day holiday [7] Community Engagement - The festival encourages community participation through events like yoga sessions and sports parties, promoting a healthy and active lifestyle [8][9] - The upcoming jazz festival will feature 300 musicians from 20 countries, highlighting global musical talent and fostering cultural exchange [5][9] Future Events - The festival will continue with events like the Bread Festival and Winter Fairy Tale Market, aiming to create a year-round engaging atmosphere in the area [7][9] - The integration of art, music, and food events is expected to stimulate new consumption patterns and enhance Shanghai's status as a premier international tourist destination [9]