旅游景区运营
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黑龙江海林市 ——冰雪小镇魅力十足
Xin Lang Cai Jing· 2026-01-10 23:43
Core Insights - Heilongjiang Province's Hailin City is actively promoting winter tourism through the "Hundred Days Action" initiative, leading to a surge in the winter tourism market [1][4] - The town of Hongdaohezi has become a new destination for tourists, featuring a blend of natural beauty and Russian architecture, enhancing the overall tourist experience [1][2] Group 1: Tourism Development - The "Hundred Days Action" aims to enrich winter tourism offerings, focusing on immersive performances, local markets, and various snow-related activities [4] - The town has seen the establishment of 35 photography agencies, 106 unique guesthouses, and 86 diverse dining options, totaling 350 different business types, significantly boosting tourism capacity [2] Group 2: Unique Experiences - The "Charming Snow" scenic area features 42 Russian-style wooden houses, creating a unique landscape that combines snow activities with nighttime experiences, attracting visitors [2] - Various themed photography scenes and interactive experiences, such as reindeer interactions and cultural performances, enhance the visitor experience and create memorable moments [2][3] Group 3: Hospitality and Services - Guesthouses in the area are providing warm services and unique experiences, with many bookings extending beyond the Spring Festival [3] - The hospitality sector is focusing on high-quality experiences, with accommodations in historical buildings and personalized services, contributing to a comfortable stay for tourists [4]
【发展新优势】康乐:冰雪旅游热潮涌
Xin Lang Cai Jing· 2026-01-10 00:54
【四中全会精神在基层】 【发展新优势】 康乐:冰雪旅游热潮涌 新甘肃·甘肃日报记者 王虎 吴涵 隆冬时节,太子山脉银装素裹。在这个旅游淡季,太子山脚下却掀起冰雪旅游的热潮。 从乌玛高速和政出口驱车行驶半小时,便来到梦幻的冰雪世界——康乐县白桦林景区。 2018年12月,瓦小龙抓住旅游热机遇,带领乡亲们成立了康乐县白桦林乡村旅游农民专业合作社,经营 打造生态观光、娱乐休闲、森林探险的网红打卡地,成为春季山花烂漫、夏季林荫避暑、秋季红叶斑 斓、冬季观冰戏雪的白桦林旅游景区。2024年,白桦林景区升级为国家4A级景区。 瓦小龙介绍说:"白桦林大部分在山阴面,气温较低,因此我们根据地势特点,打造了各类冰雪主题的 观赏游玩场景,依山建设了星空民宿,给游客带来丰富的游玩体验。" 每当夜幕降临,冰雕景观点亮,整个景区美轮美奂。 最吸睛的要数新打造的心形冰雕、冰雪人和哪吒造型。"往年都是射灯打在冰雕上,今年把灯带做进了 冰雕里,夜晚的冰建群更加流光溢彩。"瓦小龙说。 "景区游客以家庭游和团队游为主,上个冬季,景区接待游客15万人次。"瓦小龙说,"元旦后,景区迎 来客流高峰,我们开启'夜游'模式,用五彩斑斓的灯光装点冰雕,让游 ...
西安:诗韵满长安 消费热新年
Shang Hai Zheng Quan Bao· 2026-01-04 20:26
Group 1 - The "Chang'an Lantern Festival" in Xi'an, themed "National Trend and Hundred Dramas: Water and Land Customs," features over 300 Tang poems that connect the lantern displays, recreating the poetic scene of the Lantern Festival during the Tang Dynasty [2] - The festival at the Great Tang Furong Garden integrates over 30 items of intangible cultural heritage, creating an immersive cultural museum experience [2] - The "Chang'an Lantern Festival" at the Xi'an City Wall focuses on "National Treasures Renewed: Radiant Chang'an," showcasing over 50 cultural relics as giant lantern displays, complemented by themed performances and a unique market [2] Group 2 - The Xi'an City Wall's National Trend Market, organized by Xi'an Tourism, features 30 distinctive stalls that reflect traditional Guanzhong customs, enhancing the immersive experience for visitors [3] - Interactive programs such as storytelling, riddles, and traditional games are incorporated into the market, reviving the cultural memories of Guanzhong for attendees [3]
西藏旅游股价涨1.01%,富国基金旗下1只基金位居十大流通股东,持有276.79万股浮盈赚取47.05万元
Xin Lang Cai Jing· 2025-12-31 06:35
Group 1 - The core point of the news is that Tibet Tourism Co., Ltd. has seen a stock price increase of 1.01%, reaching 16.98 CNY per share, with a total market capitalization of 3.854 billion CNY as of December 31 [1] - The company, established on June 27, 1996, operates in the tourism sector, focusing on leisure tourism destination operations and cultural media, with main revenue sources being tourism scenic spots (69.50%), tourism services (13.95%), and other segments [1] Group 2 - The top circulating shareholder of Tibet Tourism is the Fu Guo Zhong Zheng Tourism Theme ETF (159766), which increased its holdings by 1.0019 million shares, totaling 2.7679 million shares, representing 1.22% of circulating shares [2] - The Fu Guo Zhong Zheng Tourism Theme ETF has a current scale of 4.927 billion CNY, with a year-to-date return of 11.79% and a one-year return of 10.18% [2] Group 3 - The fund manager of Fu Guo Zhong Zheng Tourism Theme ETF is Cao Ludi, who has been in the position for 5 years and 227 days, with the fund's total asset size at 20.456 billion CNY [3] - During Cao Ludi's tenure, the best fund return was 120.75%, while the worst return was -44.98% [3]
燕舞集团用“新”破题激活文旅新动能
Xin Hua Ri Bao· 2025-12-29 06:55
Core Insights - Jiangsu Province's Cultural and Tourism Department announced that Yancheng's Chinese Milu Deer Park successfully passed the national 5A tourist attraction re-evaluation, showcasing significant improvements in management, service, integration, and technology [1] - The park and the nearby Red-crowned Crane Ecological Tourism Area have seen a nearly 40% year-on-year increase in visitor numbers, with both attractions exceeding their annual revenue targets ahead of schedule [1] Group 1: Transformation and Visitor Experience - The transformation from an "ecological highland" to a "popular destination" is attributed to innovative experiences, such as the new VR experience that has doubled visitor engagement time from 1.5 hours to 3 hours, increasing secondary spending by 25% [2][3] - The introduction of the "White Crane Youth" IP and various interactive classes has enhanced visitor convenience and enjoyment, aligning with the trend of immersive tourism experiences [3] Group 2: Marketing and Brand Visibility - The effective operation of overseas social media accounts and collaborations with educational travel platforms has significantly increased brand visibility, with a live-streaming event reaching over 20 million views [3][4] - The marketing strategy has successfully elevated Yancheng's ecological brand on an international scale, driving substantial increases in actual visitor numbers [3][4] Group 3: Economic Impact and Community Benefits - The influx of visitors has led to tangible economic benefits for local businesses, with vendors reporting daily sales of nearly 4,000 yuan due to increased foot traffic [3] - Local entrepreneurs are investing in expansions, recognizing the stable customer base generated by the attractions, demonstrating the effective transformation of ecological resources into economic opportunities [3] Group 4: Operational Mechanisms - The operational success is underpinned by a market-oriented approach that emphasizes responsiveness to visitor needs and experiences [4][5] - The integration of resources and optimization of internal structures have created a collaborative operational model, enhancing efficiency and service quality [5][6] Group 5: Future Development Plans - Yancheng's future plans include a total investment of 260 million yuan to enhance infrastructure and services, aiming to establish the area as a world-class tourist destination [8][9] - The focus will also be on developing nighttime experiences and accommodations to address the "overnight economy" gap, creating a comprehensive tourism experience that encourages longer stays [8][9]
视频丨赏冰雕品美食 穿唐装游古街 周末开启跨年欢乐模式
Yang Shi Xin Wen Ke Hu Duan· 2025-12-28 12:08
Group 1 - The tourism market is being preheated ahead of the New Year, with various activities attracting visitors in places like Xining, Qinghai Province [1][10] - The ice sculpture street in Qing Tang City features a 600-meter-long scenic area created using professional landscaping techniques and snow-making machines, enhancing the winter experience for visitors [5][7] - The total area of the ice sculpture group has increased by 300,000 square meters compared to last year, with nearly 100 new ice sculptures, and an expected visitor count of over 250,000 during the holiday [10] Group 2 - Xi'an is becoming a popular destination for New Year travel, with immersive experiences and cultural activities being key attractions [16][18] - The Long'an Twelve Hours District in Xi'an has adopted a winter theme, featuring decorations like snow, frost, and ice waterfalls, creating a winter atmosphere for visitors [21][22] - New interactive performances and activities have been introduced, allowing visitors to engage with traditional culture and win prizes, enhancing the overall experience [24]
净月潭雪世界冰雪娱乐项目明日开启运营
Xin Lang Cai Jing· 2025-12-27 11:32
朔风卷着碎雪掠过净月潭林海,寒意砭骨,却有一片天地暖意蒸腾。 2025-2026雪季,净月潭雪世界以《雪韵华章·瓦萨二十四载》为主题,打造7座大型雪雕与28组冰雕景 观。此刻,冰雪奇景正冲破寒风桎梏蓬勃生长。 "早上六点半就往这儿赶!"44岁的雪雕师张彦跺了跺裹满积雪的靴子,睫毛上沾着的霜花未融,眼神却 愈发专注。这是他第三年扎根净月潭的冰雪工程,12月初开工以来,百余人的建设队伍日夜鏖战,目前 正进行最后的冲刺。 人物雕像最磨心性!绘画是平面的,雪雕是立体的,运动员的肌肉线条、滑行姿态,哪怕一个眼神,都 得一刀一刀抠出来,半点儿马虎不得。一铲子下去错了,整个造型就毁了,每一下力道都得揣进心里, 把心血融进去。 ——张彦 张彦负责的主雪雕旁,三座滑雪运动员卡通雪雕正从雪坯中慢慢"苏醒"。20多年的功底,让他的刻刀精 准得像长了眼睛。雪雕是没有回头路的减法艺术。他摩挲着自制的锯齿雪铲,语气里满是对技艺的敬 畏。 "8万立方米雪量,堆的是净月潭的诚意!"长春净月潭旅游发展集团工程管理部副部长刘龙飞的声音满 是笃定。 冰建 将用1700立方米冰块雕琢出"蓝冰钻石爱情海""柿柿如意";将新增冰花墙与龙浮雕,让它们在冰 ...
千岛湖景区 多措并举激发淡季旅游市场活力
Ren Min Ri Bao· 2025-12-23 22:25
为推进旅游业高质量发展,打造友好型旅游目的地,浙江省杭州市淳安县于2025年10月30日宣布实施千 岛湖景区淡季系列改革措施,通过试行"一票通"优惠套票、推行游船"公交化"运营、创新主题旅游线路 等方式,着力提升游客体验,深挖旅游市场消费潜力。 丰富"游湖菜单",创新旅游产品 游船"公交化",提升游客体验 针对以往"一船到底"、线路固定的问题,千岛湖创新推出游船"公交化"运营模式。新模式打破传统,将 观光游船转变为灵活的"湖上巴士"。 目前,千岛湖中心湖区与东南湖区共推出3类"公交化"线路:覆盖所有岛屿的"大环线"、精选两岛的"精 品小环线"以及直达梅峰岛、黄山尖等经典景点的"打卡专线"。游客可像乘坐城市公交一样,自由选择 目的地、灵活安排行程,实现了从"景区安排"到"游客自主"的根本性转变,提升了游客游览的自由度与 体验感。 产品升级 机制创新 推行"一票通",降低旅游成本 "一票通"机制以市场为主导,辅以政府支持。千岛湖各游船游艇运营企业可自主设定船票折扣,政府配 套给予相应幅度的门票折扣,激励力度空前,船票折扣越多,门票减免力度相应越大,最高可实现"门 票全免"。目前,已有包括千岛湖旅游股份有限公司在内 ...
和美乡村入画来
Xin Lang Cai Jing· 2025-12-19 18:23
Group 1 - The article highlights the transformation of the Hongqi Farm's 11th team, showcasing improvements in living conditions and community facilities, which have led to increased happiness and satisfaction among residents [1] - Since October of the previous year, the team has completed residential wall beautification, installed water-flush toilets, and unified sewage management, contributing to a better quality of life [1] - The community has seen a rise in tourism, with more visitors attracted to the area due to the enhanced environment and facilities [1] Group 2 - The 11th team is actively exploring new paths for the integration of agriculture, culture, and tourism, building on previous initiatives like the establishment of the Dasantai Valley Yutasi Kazakh Tourism Association [2] - The team has unified the operation of the AAA-level Dasantai Valley primitive forest scenic area, establishing a standardized pricing and management system, which has improved tourism revenue [2] - In 2023, the team reported that 22 households with 72 members participated in tourism-related industries, with an average income exceeding 30,000 yuan and total tourism revenue surpassing 2 million yuan [2]
(走进中国乡村)福建华安世遗土楼旅游热
Zhong Guo Xin Wen Wang· 2025-12-17 06:32
(走进中国乡村)福建华安世遗土楼旅游热 中新社福建华安12月17日电 题:福建华安世遗土楼旅游热 作者 张金川 李琳 冬日清晨,阳光洒在福建省漳州市华安县仙都镇大地村的层峦之上,环绕的青山与潺潺溪流之间,一座 座恢弘的土楼静静矗立。这里,便是世界文化遗产福建土楼——大地土楼群所在地。 "大地土楼群是古代中国夯土建筑的一大奇迹、福建土楼文化传承的典范。"华安土楼导游黄春美近日向 中新社分享道,大地土楼群由"土楼之王"二宜楼、"福建土楼博物馆"南阳楼、"宜居典范"东阳楼三座土 楼组成,均为蒋姓祖孙在"康乾盛世"所建的大型住宅。 黄春美说,二宜楼文化底蕴深厚,楼内共存有彩绘近100平方米、228幅,壁画近600平方米、226幅,还 有壁画配对联100幅,楹联63对,大小木雕349件。其建筑布局独具特色,装饰精巧华丽,防卫系统构思 独创,吸引着众多海内外的游客。 12月11日,航拍福建省漳州市华安县仙都镇大地村土楼群。中新社记者 张金川 摄 "一些海外的游客则是对土楼的建筑特色非常感兴趣,特别是夯土技艺。他们会拍很多照片带回去分享 给朋友,让他们也来这里看看。"黄春美说,很多海外游客看到土楼后都会忍不住感叹中国人伟大 ...