新华网贵阳8月22日电(邓娴)当长征故事通过全息影像震撼重现,当无人驾驶小巴载着游客穿梭于贵 阳的山水画卷,当苗绣的千年图腾正通过国际T台向世界绽放东方美学的璀璨光芒——贵州正以科技为 笔,以文化为墨,勾勒出新时代文旅融合的动人图景。 智慧服务:从"指尖"到"心间"的体验革新 今年8月,上海游客李阿姨通过"爽爽贵阳旅居"平台,在贵阳租下一间民宿,开启为期两个月的避暑生 活。贵阳市旅游发展集团有限公司建设运营的"爽爽贵阳旅居"平台已成为万千游客旅居贵阳的"智慧管 家"。该平台通过日租、月租、长租及套票等多元化产品矩阵,已发展为服务300余家商户的旅居智慧中 枢。该平台不仅集成青岩古镇、天河潭等景区票务预订功能,更创新融合旅行社产品、定制化小车小团 服务,实现"住行游购娱"全链路数字化覆盖,让游客既能通过指尖操作完成旅居筹备,又能沉浸体验"慢下 来、深体验"的贵阳生活美学。 在黄果树景区检票处,游客经过闸机人脸识别,可实现"刷脸"秒级入园。安顺旅游集团智慧旅游指挥 调度中心则通过1000余路监控与实时数据分析,精准掌握陡坡塘、天星桥等景点的人流热力与摆渡车调 度。这种"全域感知"的智慧管理体系,既是为了保障游客良 ...

Core Viewpoint - The company achieved a net profit of 2.09 million yuan, successfully turning around from a loss, despite facing pressure in its traditional scenic area business due to tourism market governance [2]. Financial Performance - The company reported operating revenue of 90.34 million yuan, which remained stable year-on-year [2]. - Total assets reached 1.466 billion yuan, with net assets of 1.04483 billion yuan, resulting in a debt-to-asset ratio of 29% [2]. Business Development Strategies - The "Le You Tibet" smart tourism service platform was upgraded, integrating local merchant resources and offering services such as car rentals and hotel bookings, which have been well-received by visitors [2]. - The company collaborated with major OTA platforms to promote themed marketing campaigns, enhancing product offerings and driving positive business growth [2]. Market Opportunities - The company benefited from the 2025 inbound tourism policy, leading to a significant increase in inbound tourist reception in the Ali region [3]. - Upgraded services and products in scenic areas, including high-end offerings like helicopter rescue services, catered to diverse tourist needs [3]. Customer Engagement and Experience - New themed experiences were introduced at scenic spots to enhance emotional connections and drive secondary consumption [4]. - The company successfully operated direct transportation services to scenic areas, meeting diverse travel needs [4]. Brand Promotion and Marketing - The company actively participated in regional brand promotion activities and leveraged social media for targeted marketing campaigns [5]. - Online brand communication was enhanced through various social media platforms, improving conversion efficiency [5]. Safety and Risk Management - The company improved its smart safety prevention system, ensuring comprehensive risk management for tourists [6]. - Joint emergency drills and safety measures were implemented to enhance operational stability during peak tourism periods [7]. Corporate Governance Changes - The company proposed to cancel the supervisory board, transferring its responsibilities to the audit committee of the board, pending shareholder approval [36][38]. - Amendments to the company's articles of association and related rules were made to align with new regulatory requirements [38].

Group 1 - The company is currently in the initial exploration stage in the smart tourism sector and has not yet formed specific operational projects or substantial business investments [1] - The company adheres to a prudent management principle and will carefully consider business opportunities based on market demand and its own business planning [1] - Smart tourism is an emerging field that requires time for market cultivation and validation of business models, indicating a degree of uncertainty [1]

Group 1: Company Overview - The company is a comprehensive tourism group integrating business travel, accommodation, and related tourism services, aiming to become a modern comprehensive cultural tourism brand operator with international competitiveness [1][2] - The core enterprise for business travel is Guangzhou Guangzhilv International Travel Agency, a leading domestic travel agency focusing on mid-to-high-end markets [1][2] Group 2: Business Segments Business Travel - Guangzhilv has established a national strategic layout with multiple operational centers across China, enhancing its service and product supply capabilities [2] - The company operates a network covering various markets and departure ports, creating a "national buy, national sell" tourism service ecosystem [2] Accommodation - The accommodation segment includes hotel management and operation, focusing on brand development and capital operation [3][4] - The core enterprise is Guangzhou Lingnan International Hotel Management, ranked 14th among China's top 60 hotel groups [3] Related Industries - The company has diversified into several related businesses, including: - **Catering**: Promoting Lingnan culture through unique cuisine and banquet standards [4] - **Scenic Area Management**: Managing several scenic spots, including 5A and 4A level attractions [4] - **Event Services**: Successfully organizing various exhibitions and events [5] - **Transportation**: Operating a fleet of vehicles for passenger transport and ticket sales for over 120 domestic and international airlines [6] - **Technology**: Focusing on digital empowerment to innovate business models and upgrade traditional industries [6] Group 3: Recent Developments - The company has established a joint venture for duty-free operations in Guangzhou, with a registered capital of RMB 45 million, in which the company holds a 19.5% stake [7][8] - A significant acquisition plan involves the purchase of a 70% stake in Urban Hotel, enhancing the company's hotel management capabilities [8][9]

Core Insights - The financial system in Zhangjiajie is actively supporting the tourism industry through various loan products and initiatives aimed at enhancing tourism infrastructure and services [1][2][3][4][5][6][7] Group 1: Financial Support for Tourism - Zhangjiajie Agricultural Commercial Bank launched a "Homestay Loan" with high limits and favorable interest rates, contributing to the development of local homestays [1] - As of April 2025, the loan balance for the tourism industry in Zhangjiajie reached 40.457 billion yuan, a year-on-year increase of 18.47% [1] - Financial institutions have issued 154 loans totaling 7.138 billion yuan for scenic area upgrades, reflecting a year-on-year growth of 14.25% [2] Group 2: Innovative Loan Products - The People's Bank of China in Zhangjiajie has guided financial institutions to create tailored financial products like "Homestay Loans" and "Travel Loans" to meet the diverse financing needs of the tourism sector [3] - A total of 5.65 billion yuan in credit support has been provided to over 1,000 homestays near core scenic areas [3] - Loans for transportation in the tourism sector reached 11.717 billion yuan, supporting 6,275 tourism transport companies [3] Group 3: Enhancing Night Economy - Zhangjiajie Agricultural Commercial Bank provided 43.77 million yuan in loans to support night economy projects, contributing to the development of tourism consumption clusters [4] - As of April 2025, loans to the red tourism sector totaled 222 million yuan, while loans for night economy projects reached 710 million yuan [4] Group 4: Digital Payment Innovations - The People's Bank of China in Zhangjiajie has improved the digital payment experience for tourists, facilitating transactions with international credit cards and local payment solutions [5][6] - By April 2025, the volume of POS transactions for foreign cards reached 267,400, amounting to 701 million yuan [5] - The implementation of smart tourism platforms has enabled seamless payment integration across various tourism services, achieving a transaction volume of 1.114 billion yuan [6] Group 5: Consumer Financing Initiatives - Financial institutions have introduced specialized consumer finance products to stimulate tourism spending, including credit cards and installment payment options [7] - The total balance of personal tourism consumption loans reached 825 million yuan, with a year-on-year growth of 12.56% [7] - Collaborative discount and cashback initiatives with local merchants have effectively increased tourist spending, with credit card consumption in tourism scenarios amounting to 478 million yuan [7]

Core Insights - Qinghai Lake has upgraded its tourism experience significantly, attracting millions of visitors annually and enhancing service quality through technology and infrastructure improvements [1][4][7] Group 1: Tourism Experience Enhancement - The introduction of the "Dream West Sea Tour" app allows visitors to access various services, including travel planning and smart customer service, making the experience more convenient [2][4] - Real-time data monitoring of visitor flow and vehicle traffic has been implemented to improve efficiency and reduce congestion during peak times [4][5] - The parking facilities have been upgraded with an additional 200 spaces and smart parking systems, enhancing visitor convenience [4][5] Group 2: Environmental Protection Initiatives - The scenic area has prioritized ecological protection, with advanced wastewater treatment systems ensuring all wastewater is treated to standards [4][5] - Efforts include the prohibition of wastewater discharge from boats and the involvement of volunteers in cleaning the surrounding areas [5][7] - New attractions, such as hot air balloon rides, are designed to minimize disturbance to local wildlife, reflecting a commitment to environmental stewardship [7] Group 3: Growth in Tourism Sector - Qinghai Province aims to become an international ecological tourism destination, with a focus on high-quality tourism development [7] - By April 2025, the province is projected to receive 13.5 million visitors, representing a year-on-year growth of 22.7% [7]

Core Insights - The 20th Central Committee of the Communist Party emphasizes the integration of culture and technology, as well as the deep integration of culture and tourism, to promote high-quality development and accelerate the development of new productive forces in the cultural tourism sector [1] Group 1: Cultural and Technological Integration - The trend of smart tourism is emerging, requiring the integration of advanced technologies such as big data, artificial intelligence, cloud computing, and VR into cultural resources to enhance digital distribution channels and innovate digital art forms [2] - The global cultural tourism market is evolving, leading to new leisure tourism forms that do not focus solely on specific attractions, necessitating the development of new tourism routes and experiences that cater to changing consumer preferences [2] Group 2: Collaborative Chains in Cultural Tourism - Establishing a win-win collaborative chain in the cultural tourism industry is essential for maintaining market brand value, focusing on personalized travel planning and unique cultural experiences to meet diverse consumer needs [3] - A coordinated promotional mechanism is necessary, leveraging partnerships between government and enterprises, traditional and new media, and online and offline channels to attract a broader audience [3] Group 3: High-Quality Development Environment - A digital governance system for cultural tourism should be established to enhance service efficiency and improve visitor satisfaction through a comprehensive online service platform [4] - Sustainable development in the cultural tourism sector requires a focus on technology innovation and the establishment of a financial ecosystem that supports collaboration across multiple departments and platforms [4]

Core Viewpoint - The article highlights the successful development of a comprehensive tourism model in Xuyi County, Jiangsu Province, focusing on the integration of cultural and tourism sectors, optimizing service offerings, and innovating consumption scenarios to enhance visitor experiences and economic benefits [1][2]. Group 1: Tourism Growth and Visitor Statistics - During the "May Day" holiday, Xuyi County received a year-on-year increase of 82.16% in tourist arrivals, with a peak daily footfall of over 50,000 at the Longxia Night Market, leading to a sales volume of 200 tons of crayfish, which accounted for over 70% of restaurant consumption [1]. - The proportion of out-of-province visitors increased to 43.86% due to initiatives like the "Tourism Passport" and "Two Days and One Night" boutique routes [1]. - The percentage of overnight visitors during the "May Day" period reached 75.97%, with hotel occupancy rates hitting a historical high of 89.32% [2]. Group 2: Infrastructure and Service Enhancements - Xuyi County has implemented micro-renovations in scenic spots, adding new experiential projects like off-road vehicles and enhancing cultural and dining services to optimize consumption structures [2]. - The establishment of uniform and distinctive cultural spaces, such as the Huai'an Reading Rooms and the Tianquan Lake Observatory, has contributed to the region's cultural appeal [1]. - The introduction of a smart tourism platform has achieved full online ticketing and reservation coverage, with secondary consumption in scenic areas exceeding 50% for the first time [1]. Group 3: Innovative Tourism Experiences - Xuyi County is focusing on creating youth-oriented and immersive tourism experiences, with seasonal activities like the "Micro Winter Olympics" at Tieshan Temple and stargazing events at Tianquan Lake [2]. - The First Mountain scenic area has introduced themed night tours, attracting 193,600 visitors with light shows and immersive parades [2]. - New IP projects, including the Crayfish Museum and themed hotels, provide multi-dimensional experiences combining culinary, visual, and auditory elements for visitors [2].

Core Viewpoint - The integration of culture, tourism, and commerce is emerging as a key development model in the context of the accelerating recovery of cultural and tourism consumption, driven by diverse consumer demands and supported by various policies from central to local governments [1][4]. Group 1: Driving Factors - Consumption upgrade and policy support are driving the development of cultural and tourism integration, with domestic tourism consumption rebounding and becoming more diversified [2][3]. - In 2024, domestic travel is expected to reach 5.62 billion trips, a year-on-year increase of 14.8%, with total spending reaching 15.75 trillion yuan, marking a historical high and a 17.1% increase [3]. - The shift in consumer preferences towards experiential and immersive consumption is pushing the transformation of physical retail towards cultural and tourism integration [3]. Group 2: Policy Support - Central and local governments have issued multiple policies to promote the integration of culture and tourism, focusing on innovative tourism consumption scenarios and revitalizing cultural heritage [4][8]. - Local initiatives include the construction of new consumption landmarks and the renovation of old commercial facilities to support the integration of commerce and cultural tourism [8]. Group 3: Value Realization - The integration of cultural IP, tourism resources, and commercial spaces creates a synergistic effect that enhances the economic value of cultural tourism projects [9][10]. - Cultural IP serves as the core element, providing cultural value and content support for consumer products, while tourism resources act as a traffic entry point [9]. Group 4: Project Models - Various project models such as tourism leisure districts, cultural landmark updates, commercial upgrades around scenic areas, and large-scale cultural tourism complexes are forming a complementary landscape [11][19]. - Tourism leisure districts are designed to meet diverse needs through open layouts that integrate local culture and provide a comfortable experience for visitors [11]. Group 5: Future Trends - The future of cultural tourism projects is leaning towards smart and scenario-based development, driven by consumption upgrades and technological advancements [26][27]. - The integration of digital technologies such as VR, AR, and AI is enhancing the consumer experience and operational efficiency in cultural tourism projects [27][28].

Group 1 - The event "Creating the Future - China Smart Tourism Singapore Special Exhibition and Smart Tourism Industry Salon" was held in Singapore, co-hosted by the Singapore Chinese Cultural Centre, the China Tourism Office in Singapore, and the China Cultural and Entertainment Industry Association [1] - The Chinese Embassy in Singapore emphasized that smart tourism enhances the travel experience and fosters imagination, leveraging modern technology to enrich tourism [1] - The event is part of the 15th "China Tourism Day" series, aiming to enhance cultural exchange and tourism cooperation between China and Singapore, highlighting the complementary resources and technological advantages of both countries [1] Group 2 - The Secretary-General of the China Cultural and Entertainment Industry Association noted significant achievements in China's smart tourism, including virtual reality experiences, AI multilingual guides, and digital management of scenic spots [2] - The President of the Singapore National Association of Travel Agents stated that Singapore is committed to embracing smart tourism and digital transformation to enhance visitor experiences through seamless and personalized travel services [2] - There is substantial potential for cooperation in the smart tourism sector between China and Singapore, with both industries actively exchanging ideas and experiences to improve tourism service levels [2]