Core Insights - Screenvision Media has announced an agreement to extend its partnership with Marcus Theatres, the fourth largest cinema exhibitor in the U.S., which has been ongoing for 16 years [2][4] - The agreement includes the introduction of "Platinum" inventory, allowing brands to advertise just before the final two trailers, enhancing the preshow experience for moviegoers [3][4] - Marcus Theatres operates 993 screens across 79 locations in 17 states, contributing to a significant footprint in major markets [6] Company Overview - Screenvision Media is a leader in cinema advertising, with a network that includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states [5] - Marcus Theatres, a division of The Marcus Corporation, operates under various brands including Movie Tavern and BistroPlex, and is known for providing an engaging environment for audiences [6] Market Context - The enthusiasm for the 2025 box office is reportedly returning to levels not seen in years, indicating a potential recovery in cinema attendance and advertising opportunities [2] - The partnership aims to leverage exclusive content and advanced research and technology capabilities to enhance advertising effectiveness throughout the year [4]

Group 1: Bitcoin's Mainstream Acceptance - Bitcoin has gained legitimacy and mainstream status, with the SEC acknowledging it through spot Bitcoin ETFs like iShares Bitcoin Trust by BlackRock [1] - Companies like MicroStrategy have successfully used Bitcoin to enhance shareholder value, with its stock soaring 20x since 2020 [1] Group 2: Companies Embracing Bitcoin - More companies outside the tech sector are replacing cash reserves with Bitcoin or investing in it [3] - Alliance Resource Partners, the largest coal producer in the Eastern U.S., is diversifying into Bitcoin mining, having mined over $30 million worth of Bitcoin by April 2024 [6][11] - Semler Scientific adopted Bitcoin as its primary treasury reserve asset in May 2024, leading to a significant increase in its stock price from $26 to a peak of $81.56 [15] - Mogo Inc. approved an initial investment of up to $5 million in Bitcoin and Bitcoin ETFs, which initially boosted its stock price [21] Group 3: Financial Performance and Outlook - Alliance Resource Partners reported a revenue of $2.4 billion and net income of $360.9 million for the full year 2024, with a forecast of coal sales volumes between 32.25 million to 34.25 million tons for 2025 [7][8] - Semler Scientific holds 3,192 Bitcoins valued at an average price of $87,854 each, with a market capitalization growth of over 200% since adopting Bitcoin [19][20] - Mogo's Q3 2024 revenues rose 8.28% YoY to $12.69 million, with significant growth in its payment solutions business [22][23]