Core Viewpoint - The "Su Super" league has set a new attendance record, indicating a significant rise in popularity and engagement in local football, which is also driving economic activity in the region [1][4]. Attendance Records - The match between Nanjing and Suzhou on July 5 attracted 60,396 spectators, breaking the previous record set just a week earlier for the "Su Super" league [1]. - This attendance figure is approaching the all-time high for the Chinese Super League, which was 65,769 spectators in a match held in October 2012 [4]. Economic Impact - The popularity of the "Su Super" league has led to a surge in tourism, with Jiangsu province's travel orders on Meituan rising by 50% week-on-week, making it the top destination in the country [6]. - Restaurant dining orders in Jiangsu during the league matches saw a year-on-year increase of over 49%, showcasing the league's influence on local food consumption [6]. - A specific event, the "10,000-person crayfish feast" in Huai'an, reported a total attendance of approximately 48,000 over three days, with 103 tons of crayfish consumed, marking a 15% increase compared to the previous year [10]. Sponsorship and Brand Engagement - The excitement surrounding the "Su Super" league has attracted numerous brands as sponsors, with Alibaba's brands quickly securing naming rights for various teams [12][13]. - The official sponsorship price for the entire season has surged to 3 million yuan, indicating high demand for sponsorship opportunities within the league [18].

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