你知道吗？那些在包装上不起眼的生产日期、批次编码、图案标识等信息，都能通过AI转 化为品牌增长的"神奇密码"。凯度消费者指数推出的 PanelVoice Picture ，只需消费者用手 机拍摄产品照片，即可通过AI识别关键信息，帮助品牌解决以下问题： 多维度数据整合： 突破条形码信息限制，挖掘其未涵盖的商品信息和同条码商品的细节差 异，整合多维度数据，赋能全面的市场分析。 丰富的洞察与量化： 结合AI识别到的图片数据和真实购买数据，从多个角度分析产品的表 现，输出精细化洞察。 ● 同样条码的水货抢走了多少品牌生意？ ● 生鲜水果不同规格的受欢迎程度及消费者差异？ ● 哪些渠道库存的货流走得慢？ ● 是否存在经销商偷偷窜货，扰乱渠道？ ● . ..... 创新技术的应用： 在捕捉到购买行为记录后，即时向购买者发送问卷并引导其拍照上传商 品图片，通过AI技术精准提取关键信息，保障数据的及时性和准确性。 （点击查看大图） 应用场景1：捕捉商品日期，算透 "渠道流通的时间账" （ 点击查看大图） 某奶粉品牌希望优化商品在渠道中的库存周转，提升流通效率： 我们如何做： 计算同源购买者的奶粉购买时间记录和罐底生产日期之 ...

Market Overview and Trends - Marketing leaders remain optimistic about the future, with 78% confident in a stronger position in three years, despite economic pressures like inflation and energy costs affecting consumer spending patterns [24][25][26] - CPG and retail sectors show cautious consumer behavior, but growth opportunities exist in technology, durable goods, and healthcare [27][28] - The overall "health" of marketing functions is improving, particularly in Europe, while North America shows a decline in sentiment among marketers [40] Data Utilization Trends - Marketers prioritize data-driven strategies, but real-time data usage has slightly decreased, with only 21% reporting actionable insights in real time [51][54] - Confidence in data insights and analytics capabilities is rising, yet only 39% have prescriptive analytics tools [54][57] - Data quality is crucial, as poor data can significantly increase prediction errors, highlighting the need for high-quality data across various decision-making processes [57][59] AI's Marketing Impact - Generative AI (GenAI) is increasingly integrated into marketing, with 65% of organizations using it in at least one business function, and 34% in marketing and sales [66][68] - Marketers leverage GenAI for tasks such as content creation, customer experience improvement, and brand health measurement, indicating its growing utility [68][70] - Concerns about AI include risks of fake content and privacy issues, with 56% of consumers hesitant to share personal information due to AI privacy concerns [72][73] AI-Driven Marketing Accountability and Collaboration - Cross-department collaboration is essential for maximizing AI potential, with 31% of marketers identifying data connection difficulties as a significant barrier [46][81] - Marketers are increasingly focused on integrating GenAI into existing workflows and measuring its impact, requiring investment in training and partnerships [81][82] Importance of Long-Term Strategic Investments - Senior marketers emphasize sustainability and diversity, equity, and inclusion (DEI) as competitive differentiators, with 29% viewing sustainability as a potential advantage [36] - Investment in long-term strategic goals remains a priority, despite challenges in securing marketing budgets, which have decreased to 7.7% of company revenue [87][88]