Core Viewpoint - The exhibition "Ice and Snow Dream, Journey through China" in Berlin showcases the unique charm of China's northern ice and snow culture, attracting numerous visitors from cultural and tourism sectors in Germany [1][3]. Group 1: Exhibition Overview - The exhibition features over 30 carefully selected images that vividly display China's magnificent ice and snow landscapes, rich ice and snow culture, and the economic vitality and tourism appeal embedded in these winter scenes [3]. - The successful hosting of the 2022 Beijing Winter Olympics has accelerated the development of China's ice and snow tourism industry, sparking a nationwide enthusiasm for winter tourism [3]. Group 2: Visitor Impressions - Visitors, including renowned curator Ilra Wengen and artist Evelyn Sommer, expressed their admiration for the beauty of China's ice and snow tourism landscapes, highlighting specific images that left a lasting impression [2][4]. - Wengen emphasized the importance of face-to-face cultural exchanges and recommended experiencing China's vibrant culture and friendly people [4]. Group 3: Government Initiatives - The Chinese government has introduced a 30-day visa exemption policy and payment facilitation measures for German tourists, enhancing travel convenience and efficiency [3].

冰雪经济正成为新的消费增长点。2025年《政府工作报告》提出："积极发展冰雪运动和冰雪经济。"3月16日，中共中央办 公厅、国务院办公厅印发的《提振消费专项行动方案》指出，启动实施冰雪旅游提升计划，组织开展冰雪消费季等促消费 活动。同时，鼓励各地因时因地丰富冰雪场地和消费产品供给。 《中国冰雪旅游发展报告（2025）》预测，2024—2025冰雪季，我国冰雪休闲旅游人数有望达5.2亿人次，冰雪休闲旅游收 入预计突破6300亿元。冰雪运动正展现出"南展西扩东进"、一年四季运营的新态势。 国际知名工程顾问公司奥雅纳参与了江苏太仓阿尔卑斯国际度假区和上海耀雪冰雪世界等多个项目的设计、建造工作。奥 雅纳相关负责人在接受记者采访时表示，无论是在长三角地区，还是更加炎热的南方地区，建设四季运营的室内滑雪场具 有一定挑战。"室内滑雪场前期建设成本和后期运营成本都很高，一方面要找到相匹配的消费场景和潜力，另一方面还要 开发能耗更低的制冷、保温系统。" 一年四季均可滑雪 4月5日，正值清明小长假，上海市民李晶（化名）带着一家老小5口人来到太仓阿尔卑斯国际度假区体验滑雪。 4月的江苏省太仓市，春回大地、草长莺飞，中午气温已经超过 ...