Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while economically lagging regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism spending [1][2][3] Group 1: Consumption Patterns - Beijing and Shanghai are categorized as "cautious consumption" regions, indicating that residents in these economically advanced cities are spending less on tourism compared to residents in less developed areas [1][2] - The report classifies provinces into four consumption types based on per capita income and consumption rates, revealing that lower-income regions are more willing to spend on tourism [1][2] Group 2: Economic Factors - High living costs and economic pressures in Beijing and Shanghai are leading residents to cut back on tourism budgets, despite a high demand for travel [2][3] - The economic restructuring in these cities has shifted resources towards new industries, resulting in a slower growth of local service industries, which negatively impacts tourism spending [3][4] Group 3: Tourism Trends - A notable trend in 2025 is the preference for camping over hotel stays, with tourists opting for high-cost performance experiences, indicating a shift towards value-driven consumption [9][10] - The K-shaped consumption differentiation highlights a divide where consumers seek either high emotional value experiences or high cost-performance options in tourism [9][10] Group 4: Policy Changes - Traditional tourism stimulus measures like free admission and consumption vouchers are losing effectiveness, prompting regions to explore new strategies such as school holidays and local cultural festivals to boost tourism [14][15] - The introduction of school autumn holidays in several cities has unexpectedly stimulated local tourism, demonstrating the potential of innovative holiday policies [15][19] Group 5: Cultural Influence - The rise of local intangible cultural heritage is becoming a significant driver of tourism consumption, with a notable increase in interest and participation in local cultural events and festivals [17][18] - The success of local cultural events indicates a shift in consumer interest towards unique, culturally rich experiences that enhance tourism spending [17][18]

Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while less developed regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism activity [2][4][9]. Group 1: Consumption Patterns - Beijing and Shanghai have been categorized as "cautious consumers," indicating that residents in these economically advanced cities are spending less on tourism compared to their counterparts in less affluent regions [3][4]. - The decline in tourism spending in Beijing and Shanghai is attributed to high living costs and economic pressures, leading residents to reduce their travel budgets significantly [4][5]. - In contrast, residents in the Northeast, despite lower incomes, are more willing to spend on tourism due to lower living costs and stable incomes, resulting in a higher propensity for travel [10][11]. Group 2: Changing Consumer Behavior - A notable trend in 2025 is the shift towards camping and high-cost performance experiences, with many tourists opting to sleep in tents rather than expensive hotels during peak travel times [12][13]. - The concept of "high cost performance" has become crucial in influencing tourism consumption decisions, with consumers seeking value for money and unique experiences [14][19]. - The demand for high cost performance is not limited to tourism but reflects a broader global consumer trend towards purposeful spending [16][18]. Group 3: Ineffectiveness of Traditional Stimulus Measures - Traditional measures to stimulate tourism, such as free admission and consumption vouchers, have become less effective, prompting the need for new strategies [20][21]. - New initiatives, including the introduction of school autumn breaks and local cultural festivals, have emerged as effective means to boost tourism consumption [21][22]. - The rise of local intangible cultural heritage as a tourism draw has shown significant potential, with many regions successfully leveraging these cultural elements to attract visitors [24]. Group 4: Future Opportunities - The tourism industry is witnessing a shift in focus towards high-activity markets like Northeast China, with new tourism products and services being developed to meet changing consumer preferences [26][27]. - The introduction of new public holidays and school breaks is expected to further stimulate tourism consumption in the coming years, with predictions of increased government-led cultural and tourism festivals [27][28]. - The evolving landscape of tourism consumption presents opportunities for businesses that can adapt to the demand for high cost performance and unique experiences [28][29].

Group 1 - The core viewpoint of the article highlights the remarkable growth of China's "ice and snow+" industry, which has achieved a consumption scale of 1,875 billion yuan, reflecting a year-on-year increase of over 25% [2] - The transformation from a previously overlooked seasonal activity to a booming economic sector is evident, with significant increases in consumer spending around ice and snow venues, such as a 27.97% rise in spending within two kilometers of ski resorts [3] - The "ice and snow+" model is breaking geographical and seasonal barriers, leading to innovative consumption experiences that combine winter sports with local culture and cuisine [3][4] Group 2 - The explosive growth of the white economy is attributed to various cross-industry collaborations, such as "ice and snow + food" and "ice and snow + technology," which enhance consumer engagement and broaden the market [4] - The industry is undergoing a comprehensive upgrade, with traditional vendors adapting to modern marketing techniques, indicating a full supply chain transformation that contributes significantly to GDP [5] - However, the industry faces challenges such as avoiding homogenization, balancing ecological protection with development, and establishing service standardization, which are critical for sustainable growth [5]

Core Insights - The Dagu Glacier in Heishui County, Sichuan, is transforming from a natural attraction into a key driver for rural revitalization through a comprehensive "ice and snow + sports + culture" experience [1][4]. Group 1: Tourism Development - The Dagu Glacier scenic area, at an altitude of 4,860 meters, is the highest passenger cable car-accessible glacier in the world, offering breathtaking views and a variety of snow activities [4]. - The scenic area has seen a visitor reception of over 230,000 this year, marking a year-on-year increase of 9.71% [6]. Group 2: Economic Impact on Local Communities - The influx of tourists has led to the development of a significant cluster of Tibetan-style homestays in Yangrong Hade Village, enhancing local income opportunities [8]. - Revenue from homestays and dining in Yangrong Hade Village has increased by 25% compared to the same period last year, demonstrating the economic benefits of the tourism boom [10]. Group 3: Indoor Snow Activities - In addition to outdoor ice and snow tourism, Sichuan is also developing indoor snow projects, such as a large indoor ski resort in Dujiangyan City, which features innovative combinations like "ice and snow + hot pot" [11][17]. - The indoor ski resort spans over 50,000 square meters and includes seven different ski trails catering to various skill levels, along with a 5,000 square meter ice and snow amusement park for children [13][15]. Group 4: Broader Tourism Strategy - Sichuan's rich ice and snow tourism resources are being leveraged to create unique winter experiences, promoting the region's distinct charm and attracting more visitors [18].

Core Viewpoint - The ice and snow economy in China is experiencing rapid growth, driven by policy support, consumption upgrades, and innovative scenarios, with indoor ski resorts playing a crucial role in expanding the market, especially in southern regions [1][2]. Policy and Market Dynamics - Ice and snow-related consumer goods have become a consumption hotspot since September, with Douyin reporting a 112% year-on-year increase in related content and a 24% rise in group buying sales [2]. - The State Council aims for the ice and snow economy to reach a total scale of 1.2 trillion yuan by 2027, promoting nationwide participation in ice sports [2]. - By 2030, the total scale of China's ice and snow economy is projected to reach 1.5 trillion yuan, indicating significant growth potential [2]. Indoor Ski Resort Growth - Indoor ski resorts are emerging as a new growth engine, with 5 indoor ski resorts in 2013 growing to 66 by April 2025, primarily located in economically active southern regions [4][5]. - Indoor ski visits are expected to reach 5.63 million by the 2024-2025 fiscal year, accounting for 22% of total ski visits, with a compound annual growth rate of 23% since 2018-2019, significantly outpacing the 4% growth of outdoor skiing [4][5]. Seasonal Demand and Operational Strategies - Indoor ski resorts exhibit unique seasonal demand patterns, thriving in off-peak winter months, with May, July-August, and October being peak times [6]. - High fixed costs necessitate effective management of both peak and off-peak seasons, with successful indoor ski resorts characterized by advantageous locations, large scale, and refined operations [6]. Diversification and Event Integration - To address seasonal challenges, indoor ski resorts are exploring "ice and snow +" integration models, combining skiing with other entertainment options [7]. - Events play a significant role in driving consumer engagement, with facilities like Shanghai Yao Snow Ice World successfully hosting major competitions, leading to a 30% increase in local retail and dining revenues during events [7]. Future Outlook - The ice and snow economy is expected to maintain high growth momentum, transitioning from seasonal peaks to year-round prosperity, supported by ongoing policy backing and evolving consumer demands [8].

Core Insights - The opening of the Shenyang-Baihe High-Speed Railway has significantly boosted passenger transport, with a total of 986,600 passengers transported by November 19, 2025, enhancing tourism and regional economic development in Northeast China [1] Group 1: Ice and Snow Industry Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to surpass 1 trillion yuan by 2025 [2] - The number of ice and snow sports venues has increased from 1,133 in 2018 to an expected 2,678 by the end of 2024, reflecting a surge in public interest and participation in ice and snow sports [2] - The government has set clear targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [2] Group 2: Regional Development Strategies - Northern regions are innovating to enhance their ice and snow economy, with Heilongjiang focusing on upgrading products and integrating tourism services to create world-class destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities, with the Shenzhen Qianhai Ice and Snow World attracting over 5,000 visitors daily since its opening [5] - Wuhan is fostering a cultural experience model to connect northern and southern ice and snow economies, exemplified by the recent ice and snow exhibition [5] Group 3: Future Directions and Innovations - The future of China's ice and snow economy hinges on breaking physical and conceptual limitations, transitioning from seasonal offerings to year-round destinations [6] - There is a call for diverse innovations in the industry, such as developing outdoor sports and cultural events to extend the consumption cycle and enhance the overall experience [6] - The emphasis is on creating a seamless integration of ice and snow activities with urban lifestyles, promoting a "snow + entertainment + shopping" model in southern cities [5][6]

Core Insights - The winter sports season in China has officially begun, with many ski resorts opening earlier than usual, indicating a strong demand for winter sports activities [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9%, and is expected to surpass 1 trillion yuan by 2025 [1] Industry Growth - There are currently over 14,000 ice and snow sports-related enterprises in China, with approximately 2,100 new registrations in 2025, reflecting a growing interest in the sector [2] - The registration of ice and snow sports enterprises has shown a consistent upward trend over the past five years, peaking in 2024 [2] Regional Distribution - The highest number of ice and snow sports enterprises is found in Beijing, Hebei, and Shandong, with over 1,200, 1,200, and 1,100 enterprises respectively, indicating a concentration of industry activity in these regions [4] - Guangdong is the only southern province in the top ten, with over 1,000 related enterprises, showcasing a balanced development between northern and southern regions [4] Investment Landscape - New enterprises in the ice and snow sports sector are often led by management teams with extensive industry experience, injecting new vitality into the industry [2] - The investment landscape is diverse, with both professional investment institutions and cross-industry capital entering the market [2]

Group 1: Snow Tourism in Mohe - Mohe, Heilongjiang, experienced snowfall on November 25, attracting a large number of tourists from southern regions to enjoy the winter scenery [2][3] - Tour operators from regions like the Yangtze River Delta and Pearl River Delta are visiting Mohe to explore and prepare for upcoming travel packages [3] - Popular attractions for families include the Northernmost Reindeer Park, Mohe Polar Museum, and Shenlu Aurora Museum, which are favored by parents bringing their children for winter activities [5] Group 2: Winter Events and Train Services - In 2025, Mohe plans to leverage its "northernmost" and "coldest" features to host various winter events, including a Winter Solstice Cultural Festival and ice dragon boat races, to attract domestic and international tourists [8] - The first winter ice tourism train, Y783, departed from Harbin on November 26, carrying over 300 tourists on a six-day journey to explore northern attractions [8] - The train promotes a "slow travel, deep experience" concept, featuring themed decorations and cultural activities that highlight the unique characteristics of Northeast China [10][12] Group 3: Indoor Skiing in Guangzhou - In Guangzhou, indoor ski resorts are experiencing increased foot traffic, which is boosting surrounding dining and shopping activities [14] - A major indoor ski resort in Huadu has become the largest in South China, attracting over 1 million visitors annually [16] - The resort recently opened new facilities, including a slope with various obstacles and diverse terrain, enhancing the skiing experience for enthusiasts [19][21]

Core Viewpoint - The integration of ice and snow sports with tourism and leisure activities is becoming a new regional recreational choice in the Yangtze River Delta, driven by the "North Ice South Exhibition, West Expansion East Advancement" strategy [1]. Group 1: Industry Growth - Numerous indoor ski resorts are emerging in the Yangtze River Delta, indicating a significant growth in the ice and snow sports industry [1]. - The ice and snow industry has transitioned from a niche market to a mainstream activity, attracting 500,000 visitors annually to the Binhu ice and snow venue, generating 180 million yuan in tourism consumption [5]. Group 2: Consumer Engagement - Indoor ski resorts in Wuxi are bustling with activity, featuring professional coaching teams and tiered ski slopes that allow beginners to quickly engage with ice and snow sports [3]. - Visitors express excitement about their experiences, highlighting the appeal of indoor skiing as a new leisure activity [3]. Group 3: Strategic Development - Wuxi's cultural and tourism departments are actively promoting the integration of "sports + tourism," positioning ice and snow projects as a vital supplement to seasonal consumption gaps [7]. - The popularization of ice and snow sports in southern regions reflects a resonance between consumer upgrades and industrial transformation, indicating a promising future for the ice and snow economy in the Yangtze River Delta [7].

Core Viewpoint - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the expansion of related tourism and recreational activities [4]. Group 1: Ice and Snow Season Kickoff - The arrival of the "Little Snow" solar term marks the beginning of the new snow season, with ski resorts opening and consumer enthusiasm for ice and snow activities surging [5]. - The 15th National Games have sparked nationwide interest in sports, leading to an increase in participation in ice and snow activities, with 292 million people expected to engage in these sports during the 2024-2025 season, representing a participation rate of 20.61% [6][12]. Group 2: New Trends in Ice and Snow Sports - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [13]. - The number of operational indoor ski resorts in China has increased to 66, a 10% rise from the previous year, with notable growth in provinces like Zhejiang, Hunan, and Jiangsu [14]. - Indoor ski resorts contributed 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing visits, with an annual compound growth rate of 15.37%, significantly outpacing outdoor ski resorts [15]. Group 3: Innovation in the Ice and Snow Economy - The ice and snow economy is evolving beyond traditional models, integrating with cultural tourism and events to create diverse "ice and snow+" business formats [18]. - Northern ice and snow destinations are leveraging unique resources to create differentiated experiences, such as Harbin's Ice and Snow World expanding to 1.2 million square meters and introducing new attractions [20]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, transitioning from a seasonal trend to a year-round industry [23].