今 日 小 雪 （ 2025 年 11 月 22 日 ） ， 寒 意 渐 浓 ， 冰 雪 消 费 随 势 升 温 。 《 中 国 冰 雪 产 业 发 展 研 究 报 告 （2025）》显示，我国冰雪产业规模从2015年的2700亿元增长到2024年的9800亿元，预计2025年将达 到10053亿元，突破万亿大关。 冰雪文旅如何点燃消费市场？冰雪产业正经历哪些新变革？本期《财经二十四节气》带你看。 01 小雪启幕新雪季 雪场陆续"开板" 小雪已至，朔风催雪，冰雪经济市场活力涌动。第十五届全国运动会的举办点燃了全民运动热情，体育 活力持续释放，冰雪运动从专业赛场走向大众生活，成为越来越多人的冬季消费选择。《大众冰雪消费 市场研究报告（2024—2025冰雪季）》显示，2024—2025年冰雪季期间，全国居民参加冰雪运动人数 达2.92亿人，参与率为20.61%，冰雪经济的热度正持续攀升。 这股开板热潮不仅点燃了滑雪热情，更带动冰雪文旅消费释放强劲动能。去哪儿旅行数据显示，新疆可 可托海国际滑雪度假区开板仅一周，富蕴县春节前酒店预订量环比增长51.6%；吉林北大湖滑雪度假区 开板消息发布后一周，酒店订单量环比前一 ...

Group 1 - The core viewpoint of the articles highlights the rapid growth of the ice and snow economy in China, driven by increasing participation in ice and snow sports and a surge in related consumer activities [1][3] - The A-share ice and snow industry index and tourism index have both seen an increase of over 8% since October 9, indicating strong market interest [1] - Notable stocks such as Dalian Shengya have experienced significant gains, with a price increase of over 50% in just two weeks, reflecting investor optimism in the ice and snow sector [1] Group 2 - The consumer market is witnessing a substantial boom, with flight and hotel bookings experiencing dramatic increases; for instance, searches for Harbin Ice Snow World rose by nearly 163% [3] - Hotel bookings in Hebei's Chongli area surged by 2.2 times following the opening of Wanlong Ski Resort, showcasing the growing demand for winter tourism [3] - The indoor ski venues are emerging as popular attractions, with search volumes for locations like Shanghai Yao Snow World and Guangzhou Hot Snow Miracle increasing by over 150% [3] Group 3 - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a robust growth trajectory [3] - The number of participants in ice and snow sports reached 292 million last season, contributing to a consumption scale of over 187.5 billion yuan, which is a year-on-year growth of over 25% [3] - The increasing popularity of ice and snow sports is expected to drive further growth in the industry, with related services such as children's ice training seeing a search volume increase of nearly 87% [3]

Core Insights - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan by April 2025 [1] - There is a rapid increase in ice and snow consumption, indicating a growing market [1] - As of April 2025, China will have 79 indoor ski resorts, an increase of 20 from the previous year, representing a growth rate of 33.9% [1] - There are still 16 indoor ski resorts under construction, showing ongoing investment in the sector [1] - The industry is projected to surpass 1.5 trillion yuan by 2030 [1]

Core Insights - The largest indoor ski resort in the world has officially opened in Shenzhen, China [1] Group 1 - The ski resort features a variety of attractions and activities for visitors [3][5][7] - The opening of the resort is expected to boost local tourism and the economy [1][10]

Core Insights - The rapid development of indoor ski resorts in China is transforming the skiing landscape, with Shenzhen's "Hua Fa Ice Snow World" set to become the largest indoor ski resort globally, reflecting a growing trend in the industry [2][3][4] - The indoor skiing market in China is projected to grow significantly, with estimates suggesting it could reach a scale of 300 billion yuan in the long term, driven by increasing demand and limited outdoor snow resources [3][5] - The industry faces challenges such as high capital investment, energy consumption, and long payback periods, necessitating a focus on operational efficiency and customer experience to ensure profitability [4][6][9] Industry Growth and Trends - As of the 2024-2025 ski season, there will be 66 indoor ski resorts operating in China, a significant increase from just 5 in 2013, indicating rapid infrastructure development [4][5] - The number of indoor ski visitors is expected to reach between 9 million and 10 million annually, with indoor ski resorts accounting for approximately 25% of total ski visits [5][9] - The majority of the world's largest indoor ski resorts are now located in China, with projections indicating that by the end of 2025, all top ten largest indoor ski resorts will be in the country [4][10] Financial Considerations - Indoor ski resorts require substantial investment, with a payback period of 10-15 years, compared to 5-8 years for outdoor ski resorts, highlighting the financial challenges of this business model [9][10] - The operational costs of indoor ski resorts are significantly higher due to energy requirements for climate control, which can account for 30% of total operating costs [6][9] - Pricing strategies for indoor ski resorts, such as those implemented by Hua Fa Ice Snow World, reflect the high operational costs and target demographic, with ticket prices significantly higher than outdoor resorts [6][8] Future Directions - The focus is shifting from mere expansion to enhancing customer experience and operational efficiency, with an emphasis on diversifying revenue streams beyond ticket sales [10][12] - The potential for attracting international visitors from regions like Southeast Asia and the Middle East is being recognized as a growth opportunity for indoor ski resorts [13] - The development of unique IPs and improved service quality are seen as essential for sustaining long-term growth and competitiveness in the indoor skiing market [13][12]

Core Insights - The indoor skiing market is an emerging real estate category in China, addressing the supply-demand gap due to a lack of quality snow resources and a growing skiing population [1][2] - The skiing market in China is expected to reach a scale of 1.5 trillion yuan by 2030, with indoor ski resorts playing a crucial role in accelerating industry development and investment potential [1] Market Overview - The skiing market has rapidly expanded in recent years, but the participation rate remains significantly lower than in overseas markets, with only 0.9% participation in China compared to 5%-30% in Western Europe [1] - The domestic skiing market is estimated to be around 37 billion yuan, with potential growth to 300 billion yuan in the medium to long term, driven by indoor ski resorts that can meet off-season demand at lower costs [1] Operational Considerations - High-quality indoor ski resorts must focus on advantageous locations, large scale, and refined operations to attract local families and ensure customer loyalty [2] - The scale of operations influences revenue potential and customer engagement, with larger venues facing higher initial investment and construction challenges [2] - Leading operators are enhancing customer retention through membership systems, professional training, and hosting events, creating additional revenue streams beyond ticket sales [2] Competitive Landscape - The skiing operation business exhibits typical economies of scale, with leading operators benefiting from brand loyalty and premium pricing, aligning with the Matthew Effect [2] - The international market is undergoing consolidation, with quality resources concentrating among leading players, indicating significant growth potential for domestic leaders [2]

Core Insights - Indoor ski resorts are an emerging real estate category that often integrates with commercial and hotel sectors, forming cultural and tourism complexes [1] - There is a supply-demand contradiction in China due to a lack of quality ice and snow resources alongside a growing skiing population, which indoor ski resorts can effectively address [1] - The development potential for leading indoor ski resort operators and investment opportunities in the related industry chain are viewed positively [1]

Core Viewpoint - The indoor skiing market in China is emerging as a new real estate category, addressing the supply-demand gap due to a lack of quality snow resources and a growing skiing population, presenting significant investment opportunities for leading indoor ski operators and related industry chain enterprises [2][3]. Market Overview - The skiing market in China has rapidly expanded but remains underdeveloped compared to overseas markets, with a projected ice and snow economy reaching 1.5 trillion yuan by 2030, driven by skiing's higher potential for popularization [2][6]. - The domestic skiing participation rate is only 0.9%, significantly lower than Western Europe (5%-30%), indicating substantial room for growth [2][12]. Market Potential - The current narrow skiing market in China is estimated at approximately 370 billion yuan, with potential to reach 300 billion yuan in the medium to long term [3][23]. - Indoor ski resorts can meet off-season skiing demand at lower costs, positioning them as accelerators for industry growth and investment potential [3][29]. Indoor Ski Resort Characteristics - Successful indoor ski resorts must focus on advantageous locations, large scale, and refined operations, catering primarily to local families and children [3][33]. - The indoor skiing market has seen a compound annual growth rate of 23% since the 2018-2019 fiscal year, with indoor skiing visits reaching 5.63 million by 2024-2025 [29][31]. Competitive Landscape - The indoor skiing sector is characterized by high investment costs and operational leverage, with a focus on year-round operations and customer accessibility [33][34]. - The market is experiencing a concentration trend, with leading operators capturing a larger share, similar to international markets where consolidation is prevalent [37][38]. Future Outlook - The indoor skiing market is expected to grow significantly, with a projected market size of approximately 1,650 billion yuan in the long term [23][29]. - The industry is poised for expansion, supported by favorable policies and the increasing popularity of skiing as a recreational activity [3][39].

Group 1 - The domestic narrow skiing market is currently estimated at approximately 37 billion yuan, with potential to reach 300 billion yuan in the long term, driven by indoor ski resorts that can meet off-season skiing demand at lower costs [1][3] - The skiing market has seen rapid expansion in recent years, but the participation rate remains significantly lower than that of overseas markets, primarily due to a lack of quality ski resort resources [2] - The Chinese ice and snow economy is projected to reach 1.5 trillion yuan by 2030, with skiing having a higher potential for popularity compared to other ice and snow sports [2] Group 2 - Quality indoor ski resorts need to balance advantageous locations, large scale, and refined operations to attract local families and ensure customer loyalty [4] - The scale economy in skiing operations suggests that leading domestic operators, such as Sunac Culture, have significant growth potential as quality ski resorts are irreplaceable resources [5] - The international market is undergoing consolidation, with quality resources concentrating among leading operators, indicating a similar trend may occur in China [5]

Core Viewpoint - The article highlights the rapid growth and integration of skiing into urban life in China, driven by major events like the Beijing Winter Olympics and government support for the ice and snow economy, indicating a shift towards year-round skiing activities across various regions [2][4]. Group 1: Industry Growth and Economic Impact - The Chinese ice and snow economy is positioned as a new growth point, with the government emphasizing its development in recent policy documents [4]. - The projected consumer spending on ice and snow sports for the 2024-2025 season is expected to exceed 187.5 billion yuan, marking a growth of over 25% compared to the previous season [4]. - The number of indoor ski resorts has surged from 5 in the 2013-2014 season to 59 in the 2023-2024 season, with an anticipated increase to 79 by the 2024-2025 season [4][6]. Group 2: Regional Developments and Trends - Southern provinces like Zhejiang, Jiangsu, and Guangdong are leading in the number of indoor ski resorts, with 12, 7, and 5 respectively, showcasing a trend of integrating skiing into local lifestyles [6]. - The ice and snow sports sector in regions like Guangdong, particularly Guangzhou, is transitioning from an experimental phase to a normalized development stage, contributing to regional economic growth [7]. Group 3: Leading Companies and Market Position - China has become the global leader in indoor ski resorts, with seven out of the top ten largest indoor ski areas worldwide located in the country, including Shanghai Yao Snow and several others [9]. - The company "Hot Snow Miracle" has rapidly expanded its operations, with plans for additional ski resorts, including the upcoming Shenzhen location, which will be its 11th indoor ski facility [11]. Group 4: Training and Talent Development - The indoor ski industry is experiencing significant growth in talent development, with over 160 million training sessions conducted and a compound annual growth rate of over 80% in the training sector since 2021 [11]. - The establishment of competitive skiing teams in collaboration with local educational institutions is fostering a new generation of athletes, with approximately 2,000 children entering competitive skiing through this system [11]. Group 5: Future Prospects and Innovations - The indoor ski industry is seen as a high-frequency consumption scenario, with potential for diverse collaborations across various sectors, including tourism and logistics [12]. - The company "Hot Snow Miracle" is exploring international partnerships for indoor ski projects, indicating confidence in the global expansion of the indoor skiing market [12].