今年春节9天超长假期，旅游市场迎来量价齐升的爆发式增长，非遗体验、智旅融合、反向过年等 成为出游新习惯，家庭亲子游与三代同游成为主流趋势，文旅消费呈现全域开花、多元融合的全新图 景。 最长假期叠加"请5休15"的拼假窗口，为今年春节出游提供了宽裕的选择与玩法，最鲜明的变化是 游客的出游半径变长了。选择一家人旅游过年的家庭越来越多，祖孙三代同游、亲子游等家庭出游均呈 现爆发式增长。 随着假期变长，游客出游频次也更高了，既可以边过节、边旅游，也可以先过节、后旅游。各大在 线旅游平台上，用户出游分段式、错峰化趋势显著，不少人选择先回家除夕团聚，大年初二再结伴出 行，在假期内形成两轮出游高峰，节中出游需求进一步释放。飞猪数据显示，大年初二至初五之间出行 的订单量同比增长约三成。 出境游目的地迎来不小变化。各大平台数据均显示，"四小时飞行圈"内的东南亚国家依旧是出境游 热门目的地，免签朋友圈的扩容带动哈萨克斯坦等国家走红。马蜂窝数据显示，马来西亚跃升为出境游 热门目的地榜首，意大利则因米兰冬奥会与春节假期重合，旅游热度飙升310%，"观赛+旅行"成为全新 出行潮流。 相对于长线冰雪游，家门口和长三角周边的室内滑雪场是不 ...

——浙江日报 南方发展冰雪产业仍需破解若干课题。室内滑雪场的高能耗特性与"双碳"目标需要平衡，运动的安全保 障体系亟待完善，专业教练和运营人才存在短缺，部分项目同质化竞争要避免。不管怎么说，跨越山海 的冰雪之约，不仅是竞技体育的延伸，更是推动全民健康、激活产业动能、传承体育精神的契机。当谷 爱凌等运动员在米兰冬奥赛场上展示冰雪运动的魅力时，屏幕前的南方观众正从看客转化为冰雪运动体 验者和爱好者。以冰雪运动为引领的冰雪经济，正成为推动经济增长、丰富民生体验的重要力量，万亿 赛道已然开启，成为经济社会高质量发展的战略性新引擎，印证了"冰天雪地也是金山银山"的理论。 ...

当地时间2月6日晚，2026年米兰-科尔蒂纳冬奥会（以下简称"米兰冬奥会"）在圣西罗体育场揭幕。冬 季奥林匹克运动会至此迎来了跨越百年的一届赛事——从1924年仅有16个国家250余名运动员参加在法 国举行的首届冬奥会，到2026年米兰冬奥会吸引了92个国家和地区的2800余名运动员（包括中立运动 员）参赛，包括贝宁、几内亚比绍、阿联酋3个国家首次派队伍亮相冬奥会，冬奥会规模的持续扩大成 为冰雪运动在全球不断发展的最好体现。其中，作为上届冬奥会东道主的中国，为全球冰雪运动发展贡 献的经验仍在持续发挥效应。冬奥会的影响力与日俱增，但面对全球气候变暖、冰雪运动消费门槛仍然 较高等难题，冬奥会在新的百年历程里可能面临着更严峻的挑战。 2月6日，意大利米兰，2026年米兰-科尔蒂纳冬奥会开幕式在米兰圣西罗体育场举行。本文图片均由视 觉中国提供 持续扩大的全球冰雪运动版图 贝宁、几内亚比绍、阿联酋这3个低纬度国家是首次派队参加冬奥会。自1936年在德国举行的第四届冬 奥会以来，除去因二战中断的两届冬奥会之外，历届冬奥会都有新的国家或地区加入。自冬奥会诞生之 日，全球冰雪运动的参与范围就在不断扩大，这一趋势延续至今，并有 ...

特别值得关注的是，随着深中通道等交通基础设施的完善，粤港澳大湾区内部的连接越来越紧密高效。一个直接的表现就是，港 澳游客在这里的占比已经超过了三分之一。"北上滑雪"成了他们一种日常的休闲选择，也为场馆带来了稳定且消费力强劲的客源。 这两年，在珠海、佛山等地各类滑雪场、滑冰场和娱雪项目纷纷落地，真正让南方朋友们在"家门口"就能实现冰雪自由。 在广州的这座大型室内滑雪场内节日的气氛已经拉满。其中，最引人注目的就是被称为"王者"雪道。它全长接近460米，最刺激的 地方在于它的落差达到了66米，差不多是二十多层楼的高度。几位雪友表示，他们形容从顶上全速滑下来的感觉就像起飞。速度 一上来，整个人必须全神贯注才能应对雪道的起伏和转弯，那种对身体极限的掌控感紧张又刺激，特别过瘾。 而对于那些追求更高技巧的滑雪发烧友来说，这里还有一个全新的挑战宝藏。前不久刚开放的，超过7000平方米的室内滑雪地形 公园。里面设置了各种跳台、波浪道和专业道具，可以说就是为滑雪达人们量身定做的冰雪技巧舞台。 央视网消息：眼下，粤港澳大湾区掀起了室内滑雪热潮。在广州的一家大型室内滑雪场，巨型春联等特色布景营造出独一无二 的"南国冰雪年味儿"。 ...

Core Viewpoint - The article discusses the rapid growth of the indoor snow sports economy in southern China, highlighting how cities with little to no snowfall are becoming significant players in the ice and snow consumption market, driven by strong consumer spending power and innovative facility designs [4][5][6]. Group 1: Market Growth and Consumer Trends - Southern cities are emerging as active participants in the ice and snow economy, with over 563 million visits to indoor snow venues in 2024-2025, accounting for over 21% of total visits nationwide [4]. - The largest indoor ski resort, Shenzhen Qianhai Ice and Snow World, opened in September last year, attracting over 5,000 visitors daily within six months of operation [4]. - The target demographic includes affluent parents, with 19% of ice and snow consumers being families, as skiing is seen as a valuable investment in children's development [6]. Group 2: Economic Structure and Spending Patterns - The primary expenses in the ice and snow sector include ticket prices, which are around 420 yuan for four hours, and coaching fees ranging from 200 to 600 yuan per hour [5]. - Indoor ski resorts are integrated into larger commercial complexes, offering additional attractions such as water parks and hotels, thus enhancing the overall consumer experience [7]. - The trend of combining skiing with other leisure activities is evident, as facilities aim to extend the consumer experience beyond just skiing [8]. Group 3: Operational Challenges and Industry Dynamics - Indoor ski resorts face higher operational costs compared to outdoor resorts, with energy costs potentially accounting for nearly half of total operational expenses [11]. - The investment return period for indoor ski resorts is longer, estimated at 10-15 years, compared to 5-8 years for outdoor resorts [11]. - Despite the growth, some indoor ski resorts have exited the market, indicating the challenges in converting casual visitors into long-term customers [12]. Group 4: Policy and Industry Support - The Chinese government has introduced policies to promote the development of the ice and snow industry, including financial incentives to reduce operational costs for southern venues [9]. - The domestic production of snow equipment is increasing, with over 90% of conveyor belts and more than 60% of snow-making machines now produced locally, which is expected to lower costs [10].

Group 1 - The indoor ski resort in Shenzhen is the largest in the world, featuring a longest slope of 463 meters and a height difference of 83 meters, making skiing accessible to southern regions [3] - The ski resort has attracted over 400,000 visitors in its first month, with revenue from ticket sales accounting for only 40% of total income, highlighting a shift towards a multi-faceted consumption model [10] - The establishment of the largest ski club in South China, with 100,000 registered members and 10,000 active users, indicates significant community engagement and interest in skiing [12] Group 2 - The ski resort's success is attributed to its innovative "ice and snow + diversified business" model, which integrates training, dining, retail, and corporate services, reflecting a broader trend in the ice and snow economy [10][19] - The ski equipment section has gained popularity, attracting both domestic and international customers, showcasing the appeal of fashionable and professional skiing gear [17] - The development of the ice and snow economy is transforming from seasonal to year-round activities, merging sports with cultural tourism and consumption, thus creating a vibrant market [19]

Core Insights - The rise of the ice and snow economy is breaking traditional geographical and climatic barriers, allowing regions like Shenzhen, located at latitude 22 degrees, to embrace winter sports such as skiing [1][4]. Group 1: Ski Resort Features - The indoor ski resort in Shenzhen is the largest in the world, featuring five ski runs, including two certified professional runs, with the longest run measuring 463 meters and a vertical drop of 83 meters [2]. - The resort has attracted over 400,000 visitors in its first month of operation, indicating a strong demand and interest in winter sports in southern China [6]. Group 2: Economic Impact and Business Model - The revenue model of the ski resort has evolved, with ticket sales accounting for only 40% of total revenue; the remaining income is generated from training, dining, retail, and corporate services, showcasing a diversified consumption ecosystem [6]. - The establishment of the largest ski club in South China, with 100,000 registered members and 10,000 active users, highlights the growing interest in skiing and the development of a talent pool in the region [7]. Group 3: Talent Development and Industry Growth - The ski club offers comprehensive services from beginner training to professional coaching, supported by a team of over 200 professional instructors, many of whom have experience coaching national teams [7]. - The integration of northern snow sports expertise with southern market demands is creating a national "ice and snow talent market," facilitating the growth of the ice and snow industry [7][9]. Group 4: Broader Industry Trends - The ice and snow economy is evolving from a seasonal activity to a year-round industry, integrating various sectors such as culture, tourism, and consumption, thus creating a robust market ecosystem [9].

Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while economically lagging regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism spending [1][2][3] Group 1: Consumption Patterns - Beijing and Shanghai are categorized as "cautious consumption" regions, indicating that residents in these economically advanced cities are spending less on tourism compared to residents in less developed areas [1][2] - The report classifies provinces into four consumption types based on per capita income and consumption rates, revealing that lower-income regions are more willing to spend on tourism [1][2] Group 2: Economic Factors - High living costs and economic pressures in Beijing and Shanghai are leading residents to cut back on tourism budgets, despite a high demand for travel [2][3] - The economic restructuring in these cities has shifted resources towards new industries, resulting in a slower growth of local service industries, which negatively impacts tourism spending [3][4] Group 3: Tourism Trends - A notable trend in 2025 is the preference for camping over hotel stays, with tourists opting for high-cost performance experiences, indicating a shift towards value-driven consumption [9][10] - The K-shaped consumption differentiation highlights a divide where consumers seek either high emotional value experiences or high cost-performance options in tourism [9][10] Group 4: Policy Changes - Traditional tourism stimulus measures like free admission and consumption vouchers are losing effectiveness, prompting regions to explore new strategies such as school holidays and local cultural festivals to boost tourism [14][15] - The introduction of school autumn holidays in several cities has unexpectedly stimulated local tourism, demonstrating the potential of innovative holiday policies [15][19] Group 5: Cultural Influence - The rise of local intangible cultural heritage is becoming a significant driver of tourism consumption, with a notable increase in interest and participation in local cultural events and festivals [17][18] - The success of local cultural events indicates a shift in consumer interest towards unique, culturally rich experiences that enhance tourism spending [17][18]

Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while less developed regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism activity [2][4][9]. Group 1: Consumption Patterns - Beijing and Shanghai have been categorized as "cautious consumers," indicating that residents in these economically advanced cities are spending less on tourism compared to their counterparts in less affluent regions [3][4]. - The decline in tourism spending in Beijing and Shanghai is attributed to high living costs and economic pressures, leading residents to reduce their travel budgets significantly [4][5]. - In contrast, residents in the Northeast, despite lower incomes, are more willing to spend on tourism due to lower living costs and stable incomes, resulting in a higher propensity for travel [10][11]. Group 2: Changing Consumer Behavior - A notable trend in 2025 is the shift towards camping and high-cost performance experiences, with many tourists opting to sleep in tents rather than expensive hotels during peak travel times [12][13]. - The concept of "high cost performance" has become crucial in influencing tourism consumption decisions, with consumers seeking value for money and unique experiences [14][19]. - The demand for high cost performance is not limited to tourism but reflects a broader global consumer trend towards purposeful spending [16][18]. Group 3: Ineffectiveness of Traditional Stimulus Measures - Traditional measures to stimulate tourism, such as free admission and consumption vouchers, have become less effective, prompting the need for new strategies [20][21]. - New initiatives, including the introduction of school autumn breaks and local cultural festivals, have emerged as effective means to boost tourism consumption [21][22]. - The rise of local intangible cultural heritage as a tourism draw has shown significant potential, with many regions successfully leveraging these cultural elements to attract visitors [24]. Group 4: Future Opportunities - The tourism industry is witnessing a shift in focus towards high-activity markets like Northeast China, with new tourism products and services being developed to meet changing consumer preferences [26][27]. - The introduction of new public holidays and school breaks is expected to further stimulate tourism consumption in the coming years, with predictions of increased government-led cultural and tourism festivals [27][28]. - The evolving landscape of tourism consumption presents opportunities for businesses that can adapt to the demand for high cost performance and unique experiences [28][29].

Group 1 - The core viewpoint of the article highlights the remarkable growth of China's "ice and snow+" industry, which has achieved a consumption scale of 1,875 billion yuan, reflecting a year-on-year increase of over 25% [2] - The transformation from a previously overlooked seasonal activity to a booming economic sector is evident, with significant increases in consumer spending around ice and snow venues, such as a 27.97% rise in spending within two kilometers of ski resorts [3] - The "ice and snow+" model is breaking geographical and seasonal barriers, leading to innovative consumption experiences that combine winter sports with local culture and cuisine [3][4] Group 2 - The explosive growth of the white economy is attributed to various cross-industry collaborations, such as "ice and snow + food" and "ice and snow + technology," which enhance consumer engagement and broaden the market [4] - The industry is undergoing a comprehensive upgrade, with traditional vendors adapting to modern marketing techniques, indicating a full supply chain transformation that contributes significantly to GDP [5] - However, the industry faces challenges such as avoiding homogenization, balancing ecological protection with development, and establishing service standardization, which are critical for sustainable growth [5]