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粤企外贸“巨轮”如何驶入内需“新航道”?|粤企中华行
Sou Hu Cai Jing· 2025-10-10 12:19
Core Insights - The article highlights the efforts of Guangdong province in promoting trade integration through various initiatives, including the "Yue Trade National" series of events, aimed at enhancing domestic and foreign trade channels for enterprises [1][2][4] - Lingfeng Group, a leading stainless steel products manufacturer, showcases its products at the 118th China Daily Necessities Fair, leveraging the event to connect with potential sales partners and expand its market reach [1][2][4] Company Overview - Lingfeng Group has achieved annual revenue exceeding 3 billion yuan, with a market presence in over 100 countries, successfully navigating the transition from local to global markets [2] - The company maintains a strong export focus, with a significant portion of its sales derived from international markets, which has been a core advantage for many years [4] Strategic Initiatives - In response to U.S. tariff policies impacting export costs, Lingfeng has established a production base in Thailand to mitigate trade restrictions and stabilize its supply chain for foreign markets [4][5] - The company is enhancing its product offerings by developing a "core technology sharing + localized adaptation" system, ensuring compliance with international standards and catering to diverse customer needs [4][5] Domestic Market Focus - Lingfeng is accelerating its domestic brand development to counteract challenges in foreign trade, focusing on understanding local consumer preferences and adapting its branding and packaging accordingly [5][6] - The company has seen a rising proportion of domestic sales, which not only compensates for foreign trade shortfalls but also improves its market structure and risk resilience [6] Role of Trade Shows - Trade shows are viewed as essential for balancing domestic and foreign trade, serving as both a stabilizer against foreign trade uncertainties and an accelerator for domestic market penetration [7] - The 118th China Daily Necessities Fair serves as a platform for Lingfeng to demonstrate its transformation and gather market insights, facilitating product innovation and service optimization [7]