专线物流

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专线物流被低价绞杀?开单果帮我靠细分市场活下来
Sou Hu Cai Jing· 2025-07-29 05:26
Core Insights - The logistics company, which specializes in agricultural products, is facing intense competition from larger enterprises that are undercutting prices, leading to a significant drop in profit margins from 8% to 3% [1] - The company has adopted a CRM system called "Kaidanguo" that enhances customer engagement and trust by providing detailed service information and performance data, which has helped regain some market share and improve profit margins to 6% [2] Group 1: Competitive Landscape - Larger enterprises are aggressively pursuing contracts by offering prices below cost, creating a challenging environment for smaller logistics companies [1] - The logistics company has struggled to compete on price and has shifted focus to service quality and customer relationships [1] Group 2: Technological Adoption - The implementation of the "Kaidanguo" CRM system has allowed the company to tailor services to individual customer needs, improving customer satisfaction and retention [2] - The system generates detailed reports and templates that address common customer concerns, such as temperature control during transport, which has helped build trust and secure contracts [1][2] Group 3: Business Strategy - The company has shifted its strategy from competing on price to emphasizing expertise and service quality, which has allowed it to carve out a niche in the market [2] - By understanding the specific needs of clients and providing tailored solutions, the company has successfully converted a portion of orders from competitors [2]