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今年以来瑞士对华投资增长37.2%,瑞企如何借力中国实现全球创新反哺
Di Yi Cai Jing· 2025-09-22 09:58
Group 1: Switzerland-China Economic Relations - Switzerland's actual investment in China increased by 37.2% in the first eight months of this year, second only to Japan [1] - The second round of negotiations for the upgrade of the China-Switzerland Free Trade Agreement took place in July, covering various topics including trade facilitation and economic cooperation [1] - Swiss companies are increasingly integrating into the Chinese market, with many small and medium-sized enterprises willing to enter and expand their local operations and R&D centers [1] Group 2: Performance of Swiss Companies in China - Logitech has experienced rapid growth in China over the past 15 years, with the Chinese market becoming a core driver of the group's growth [2] - Logitech established a dedicated R&D team for the Chinese market, allowing for tailored strategies and sufficient investment to support innovation [2] - Swiss skincare brand Reine has seen significant growth since entering China in 2013, with its performance ranking among the top three globally [3] Group 3: Strategic Investments and Market Positioning - Hexagon has made substantial investments in China, establishing its largest single market presence, with a new headquarters in Shenzhen [4] - Hexagon views China as a global R&D center, leveraging local market demands to enhance product development and service optimization [5] - Sonova's establishment of a China headquarters reflects the country's strategic importance, with significant contributions to global business innovation [6] Group 4: Innovation and Market Adaptation - Companies are adapting their products and strategies to meet the fast-changing demands of the Chinese market, with local insights driving global product development [5][6] - The rapid evolution of consumer preferences in China, particularly in gaming and beauty products, is prompting companies to innovate and adjust their offerings accordingly [6] - Swiss companies are leveraging China's large population for clinical research and product optimization, benefiting both local and global markets [6]