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探寻传统村落流量密码
Jing Ji Ri Bao· 2025-09-20 22:17
Core Insights - Traditional villages are becoming a significant attraction in the cultural tourism market, drawing nearly 300 million visitors in the first half of the year, highlighting their strong appeal as tourist destinations [1] - The preservation of traditional villages is essential for retaining cultural heritage, promoting tourism, revitalizing industries, and enhancing the livelihoods of local communities [2] - A total of 8,155 traditional villages have been included in protection lists across six batches, establishing a multi-level protection system that has shown significant results [3] Group 1: Cultural Heritage and Tourism - Traditional villages like Gao Yi Ancient Village in Hunan and Wulin Traditional Village in Fujian showcase rich historical architecture and cultural significance, with Gao Yi preserving 104 ancient buildings and Wulin housing 132 diverse architectural styles [2][3] - The integration of cultural and tourism activities is evident in places like Donghu Village in Fujian, which has developed a model combining art, culture, and tourism, attracting over 2,000 artists annually [4] Group 2: Economic Development and Community Involvement - The development of traditional villages is tailored to local resources and characteristics, promoting unique industries that enhance villagers' income [5] - Wulin Village has attracted 6 million visitors since its opening in 2021, with a high occupancy rate of over 80% for new businesses, demonstrating the economic potential of traditional village tourism [6] - Financial support initiatives, such as "乡旅贷" from Agricultural Bank, have been crucial in empowering villagers to participate in tourism projects, transforming abandoned assets into profitable ventures [6] Group 3: Sustainable Development Mechanisms - The integration of cultural empowerment and industrial development has led to a sustainable growth model for traditional villages, with tourism-related activities generating approximately 34.2 billion yuan in consumption in the first half of the year [6]