传统电视
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Omdia:全球在线视频与传统电视市场总收入预计将在2030年突破1万亿美元
智通财经网· 2025-11-04 03:46
Group 1 - The global online video and traditional television market revenue is expected to exceed $1 trillion by 2030, driven primarily by the growth of online video as the paid television market stagnates [1][4] - By 2025, global video streaming revenue is projected to reach $214.6 billion, with a compound annual growth rate (CAGR) of 12.8%, and online video subscription revenue will account for 77% of this total [1] - High-end advertising revenue, including mixed SVOD/AVOD models, native AVOD, FAST channels, and traditional TV streaming services, is expected to reach $42.1 billion by 2025, reflecting a 15.6% increase from 2024 [1] Group 2 - Despite a global decline in traditional pay-TV, the revenue contribution from this sector will remain significant for several years, indicating a positive market outlook alongside the robust growth of online video [4] - Streaming services will continue to be subscription-driven, with a steady increase in paid subscriptions expected by 2025, although the annual growth rate for high-end streaming is anticipated to decline by 2030 as the market reaches mass penetration [4] - The role of advertising revenue in SVOD and overall streaming is projected to grow, with advertising revenue from the top five SVOD services in the U.S. expected to reach $24.3 billion by 2030, increasing its share of total revenue from 13% in 2025 to 20% [4]