Core Insights - The global health economy is projected to approach $9 trillion by 2028, driven by increasing consumer health awareness and demand [1] Group 1: Key Trends in the Health and Wellness Industry - Six key trends are shaping the future of the health and wellness industry in China: heightened health awareness, increased focus on nutrition and gut health, rising demand for weight management, growing attention to mental and emotional health, popularity of health tech products, and a rise in social responsibility and environmental awareness [1] - Chinese consumers exhibit a significantly higher health awareness compared to the global average, with 81% of respondents indicating that social media advertising and influencer recommendations impact their health and wellness purchasing decisions [1] Group 2: Nutrition and Gut Health - 60% of Chinese respondents report a greater emphasis on health nutrition compared to five years ago, with higher awareness and acceptance of high-fiber foods, high-protein plant-based foods, and probiotics than the global average [1] - 67% of respondents plan to purchase more high-fiber foods in the future, while nearly half intend to buy high-protein plant-based foods and probiotics [1] Group 3: Mental and Emotional Health - There is an increasing focus on mental and emotional health among Chinese consumers, with 61% stating that caring for their mental and emotional well-being is more important than five years ago [2] - 67% of respondents recognize the importance of obtaining quality sleep, and 34% are willing to pay a premium of over 10% for products that offer relaxation and calming effects [2] Group 4: Health Tech Products - Health tech products are gaining popularity, with 51% of Chinese respondents expressing a strong preference for tech products with health functions, surpassing the global average [2] - The primary factors influencing the purchase of health tech products include product functionality and features (81%), brand reputation (63%), user reviews and ratings (63%), and price (61%) [2]