Core Insights - The report by NielsenIQ highlights six major trends shaping the future of the health and wellness industry in China, including strong willingness for health data sharing, increased awareness of nutrition and gut health, rising demand for weight management, heightened focus on mental and emotional health, growing popularity of health tech products, and the rise of social responsibility and environmental awareness [1] Group 1 - The Chinese health and wellness market is undergoing significant transformation, driven by diverse consumer health needs, new inclusive products from technological advancements, and the evolution of digital platforms enhancing the accessibility and dissemination of health products [1] - Chinese consumers show a higher awareness and acceptance of high-fiber foods, nutrient-rich "superfoods," high-protein plant-based foods, and probiotic foods compared to the global average, with many planning to purchase more of these products in the future [1] - Acceptance of health tech products among Chinese consumers is also above the global average, with some preferring tech products with health functions, although purchase decisions may depend on pricing [1] Group 2 - Companies in the health and wellness industry must focus on six key areas, including establishing transparent information transmission mechanisms and enhancing consumer trust and satisfaction through data-driven personalized services [2] - There is a need for companies to address consumers' psychological and emotional health needs by providing affordable health tech products that meet demand, aiming for technological inclusivity and an upgraded experience [2]

Core Insights - The global health economy is projected to approach $9 trillion by 2028, driven by increasing consumer health awareness and demand, particularly in China [1] Group 1: Health Awareness and Consumer Behavior - 86% of Chinese respondents actively take steps to improve their health, significantly higher than the global average of 70% [2] - 77% of respondents are willing to share personal health data with companies to make healthier decisions [2] - Social media advertising and influencer recommendations significantly impact health and wellness purchasing decisions, with 81% of Chinese respondents acknowledging this influence [2] Group 2: Nutritional and Gut Health Awareness - 60% of Chinese respondents are more health-conscious about nutrition compared to five years ago, with a higher awareness and intention to purchase high-fiber foods, superfoods, and probiotics than the global average [3] - 67% of respondents plan to buy more high-fiber foods in the future, with nearly half also intending to purchase high-protein plant-based foods and probiotics [3] Group 3: Weight Management and Diet - 80% of respondents consider health reasons as the primary motivation for achieving a healthy weight, with over half focusing on cardiovascular health [4] - 18% of respondents have used weight loss medications, higher than the global average of 8%, and 50% would consider using them if recommended by healthcare professionals [4] Group 4: Mental and Emotional Health - 61% of respondents prioritize mental and emotional health more than five years ago, with 67% recognizing the importance of quality sleep [5] - 34% are willing to pay a premium for products that promote relaxation and calmness, and 51% would invest in health tech products to enhance mental well-being [5] Group 5: Health Tech Products - Acceptance of health tech products among Chinese consumers is higher than the global average, with 51% preferring products with health functions [6] - Key factors influencing the purchase of health tech products include product features (81%), brand reputation (63%), and user reviews (63%) [6] Group 6: Social Responsibility and Environmental Awareness - 75% of Chinese respondents are familiar with "conscious consumption," considering the health and societal impact of products [8] - 73% deem it important that health products meet ethical and environmental standards, with 82% willing to pay a premium for such products [8] - Companies in the health and wellness sector must focus on transparency and consumer engagement while addressing mental health needs and providing affordable health tech solutions [8]

Core Insights - The global health economy is projected to approach $9 trillion by 2028, driven by increasing consumer health awareness and demand [1] Group 1: Key Trends in the Health and Wellness Industry - Six key trends are shaping the future of the health and wellness industry in China: heightened health awareness, increased focus on nutrition and gut health, rising demand for weight management, growing attention to mental and emotional health, popularity of health tech products, and a rise in social responsibility and environmental awareness [1] - Chinese consumers exhibit a significantly higher health awareness compared to the global average, with 81% of respondents indicating that social media advertising and influencer recommendations impact their health and wellness purchasing decisions [1] Group 2: Nutrition and Gut Health - 60% of Chinese respondents report a greater emphasis on health nutrition compared to five years ago, with higher awareness and acceptance of high-fiber foods, high-protein plant-based foods, and probiotics than the global average [1] - 67% of respondents plan to purchase more high-fiber foods in the future, while nearly half intend to buy high-protein plant-based foods and probiotics [1] Group 3: Mental and Emotional Health - There is an increasing focus on mental and emotional health among Chinese consumers, with 61% stating that caring for their mental and emotional well-being is more important than five years ago [2] - 67% of respondents recognize the importance of obtaining quality sleep, and 34% are willing to pay a premium of over 10% for products that offer relaxation and calming effects [2] Group 4: Health Tech Products - Health tech products are gaining popularity, with 51% of Chinese respondents expressing a strong preference for tech products with health functions, surpassing the global average [2] - The primary factors influencing the purchase of health tech products include product functionality and features (81%), brand reputation (63%), user reviews and ratings (63%), and price (61%) [2]