继"练背防垮脸"风之后，都市人又有了练背新思路——练背不如攀岩。 社交媒体上，攀岩人常常随地大小展背，在岩馆灯光加持下，雕刻出深深浅浅的背花；一旦在墙上动起 来，肌肉层次随着攀爬者的手脚移动变得丰富，呈现出动态的美感；更有健身人转攀岩，几乎无痛解锁 引体向上。 据《2023中国攀岩行业分析报告》显示，2023年，小红书与"攀岩"相关的笔记达到65万+，2019～2023 年间笔记数量增长了30倍。截至9月29日，#上墙吧攀岩人的话题浏览量已高达7.5亿，讨论量319万。 比起健身房里的孤立训练，攀岩是一项全身调动的运动，踩点、推髋、侧身、跳跃等，弥补了健身房里 专注矢状面和冠状面发力的短板，调动全身动力链，找回人体在行走、跑跳中本来的身体功能。 除此之外，攀岩也是更有目标性的运动——完成一条线，摸到下一个点，反馈比臂围增大1厘米、硬拉 再加20公斤更即时，既有及时反馈的多巴胺，也有延迟满足的内啡肽；而攀岩中高度的专注会让攀爬者 进入心流状态，全神贯注于自己与岩壁的关系，不用在意任何评价与标准，获得大梦一场般酣畅淋漓的 体验；更不必谈攀岩馆里的独特氛围，不论是i人还是e人，只要同磕一条线，就能很自然成为朋友。 ...

Core Insights - The health consumption trend among young people in Hangzhou is rapidly evolving, characterized by a shift towards personalized and intelligent health services [5][6][7] - The market for traditional Chinese health products, such as herbal drinks and acupuncture, is experiencing significant growth, driven by younger demographics [2][5][6] Group 1: Health Consumption Trends - Young consumers are increasingly favoring health-focused products, with traditional herbal drinks replacing high-calorie beverages like milk tea [2][5] - The market for Chinese herbal drinks is projected to grow from 100 million yuan in 2023 to 450 million yuan in 2024, representing a growth rate of over 350% [5] - The popularity of acupuncture and other traditional health practices is evident, with a notable increase in young people participating in these activities [5][6] Group 2: Fitness and Wellness Innovations - New fitness models, such as American-style gyms focusing on strength training, are gaining traction among young fitness enthusiasts [3][4] - The emergence of flexible training options, including online personal training, reflects the diversification of fitness services [4] - Comprehensive health centers are integrating various health services, including dietary planning and health monitoring, to cater to diverse consumer needs [4][6] Group 3: Policy and Market Dynamics - The Hangzhou government is actively promoting the health industry as a pillar of economic growth, with initiatives like the "Health Hangzhou Three-Year Action Plan" [6][7] - The city's health consumption landscape is supported by a robust infrastructure, including the establishment of numerous sports facilities [6][7] - The overall health industry in China is expected to grow at an annual compound rate of over 10% from 2024 to 2029, with a projected market size of 24 trillion yuan by 2029 [7]