Core Viewpoint - A new "Market Position Certification Service" has been launched to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their capabilities, providing a recognized "strength ID" for businesses across the country [1][4]. Group 1: Service Overview - The service is a collaboration between the China Small and Medium Enterprises Association and Ant Group's Sesame Credit, aimed at creating an objective and fair third-party evaluation system [1][4]. - It includes two main modules: Market Share Evaluation Service and Market Position Evaluation Service, which provide reports and certifications to enhance SMEs' credibility and support their marketing efforts [3][4]. Group 2: Market Demand and Challenges - SMEs often struggle with demonstrating their strengths despite having competitive sales or market shares, leading to difficulties in project applications and brand promotions [3][4]. - The service aims to systematically resolve the issue of "self-certification" for SMEs, providing them with authoritative proof of their market performance [3][5]. Group 3: Strategic Importance - The initiative aligns with national policies promoting high-quality development for SMEs, offering a clear positioning tool in a complex market environment [5]. - It is expected to foster a more transparent and trustworthy business environment, potentially stimulating innovation and growth among SMEs [5].