Core Insights - A new "Market Position Certification Service" has been launched to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their market strength, developed by the China Association of Small and Medium Enterprises and Ant Group's Sesame Credit [1][3] Group 1: Service Overview - The service aims to convert a company's market performance into a widely recognized "strength ID," providing a third-party evaluation system that is objective and fair [1][3] - It includes two main modules: 1. Market Share Evaluation Service, which calculates the sales volume of a product in its market segment and provides a "Market Share Analysis Report" and a "Leading Market Share Certificate" [3] 2. Market Position Evaluation Service, which assesses a company's market position through various dimensions and issues a "Market Position Analysis Report" and a "Market Position Confirmation Letter" [3][4] Group 2: Industry Impact - The service is designed to help SMEs overcome the pain point of lacking authoritative proof of their market strength, which can hinder their ability to apply for projects and promote their brands [3][4] - The initiative aligns with national policies aimed at promoting high-quality development of SMEs, providing a mechanism to enhance transparency and trust in the business environment [5]

Core Viewpoint - A new "Market Position Certification Service" has been launched to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their capabilities, providing a recognized "strength ID" for businesses across the country [1][4]. Group 1: Service Overview - The service is a collaboration between the China Small and Medium Enterprises Association and Ant Group's Sesame Credit, aimed at creating an objective and fair third-party evaluation system [1][4]. - It includes two main modules: Market Share Evaluation Service and Market Position Evaluation Service, which provide reports and certifications to enhance SMEs' credibility and support their marketing efforts [3][4]. Group 2: Market Demand and Challenges - SMEs often struggle with demonstrating their strengths despite having competitive sales or market shares, leading to difficulties in project applications and brand promotions [3][4]. - The service aims to systematically resolve the issue of "self-certification" for SMEs, providing them with authoritative proof of their market performance [3][5]. Group 3: Strategic Importance - The initiative aligns with national policies promoting high-quality development for SMEs, offering a clear positioning tool in a complex market environment [5]. - It is expected to foster a more transparent and trustworthy business environment, potentially stimulating innovation and growth among SMEs [5].

Core Insights - Dun & Bradstreet is a leading authority in the global business credit reporting sector, having been established in 1841 and playing a significant role in connecting Chinese enterprises with global markets [1][4] - The launch of "Longyicha," a global enterprise information query platform aimed at C-end users, marks a significant milestone for Dun & Bradstreet, being the first of its kind in the company's history [1][22] - The ongoing global trade environment emphasizes the importance of the Chinese market for U.S. companies, highlighting the long-term confidence foreign enterprises have in China [1][20] Company Overview - Dun & Bradstreet has evolved from its origins in credit reporting to become one of the largest commercial information service providers globally, offering data for compliance, finance, and marketing [6] - The company provides a unique identifier known as the Dun & Bradstreet D-U-N-S Number, which serves as a business's "identity card" for managing trading partners [8][10] Product Offerings - The company offers differentiated services for large enterprises and SMEs, focusing on risk compliance for large firms and customer acquisition for smaller businesses [10] - The newly launched "Longyicha" platform provides access to both domestic and global enterprise information, addressing the challenge of obtaining reliable overseas data [22][23] Market Trends - The proportion of Chinese manufacturing enterprises going global has been increasing, with a notable shift in the types of industries expanding internationally [12][17] - The number of Chinese enterprises establishing branches abroad has seen a decline in 2024, although this does not necessarily reflect a decrease in overall business volume [17] Regional Insights - Southeast Asia and South America are emerging as significant destinations for Chinese enterprises, while traditional markets like North America and Europe are experiencing a relative decline [14][15] - The changing global trade policies and geopolitical tensions are prompting companies to be more cautious in their international strategies [18][20]