"不仅能亲眼看到奖杯，还能参与互动游戏，不虚此行！"1月2日，上海游客刘晓华一家自驾来到泰州， 听闻"苏超"冠军奖杯在泰州凤城河风景区展出，便直奔古盐运河广场。 活动现场设置"踢球入筐""颠球互动"等游戏环节，不仅准备了游船体验券、咖啡折扣券、文创盲盒等惊 喜好礼，还有签名足球、球衣供市民游客合影留念。市民单国庆带儿子来与奖杯合影"沾沾喜气"，他 说，"这奖杯比金子还珍贵，是泰州人拼出来的骄傲。"在刘晓华看来，"苏超"冠军奖杯进行巡展，是 将"苏超"这一体育赛事，从单纯的竞技领域巧妙引导至文旅融合的新赛道上，将流量变现与城市营销相 结合，也是对赛事价值的一次深度挖掘。 （来源：新华日报） □ 本报记者 赵晓勇 通讯员 陈雯 自2025年11月底起，"苏超"冠军奖杯开启全城巡展，先后亮相泰州市政府广场、泰州老街、海军舰艇文 化园等地标。巡展现场同时展出的还有泰州迪柯印刷科技公司推出的"冠军头盔"，印有凤冠造型、泰州 队队徽等图案。该公司负责人开心地表示，"这款产品已成为企业开拓高端文创市场的标杆。" ...

Core Viewpoint - The exhibition "From Lead and Fire to the Era of Light and Electricity" showcases the historical significance and evolution of typesetting and printing, emphasizing the cultural heritage of lead type printing and its relevance in modern times [1]. Group 1: Exhibition Overview - The exhibition features five main areas: "History of Characters," "Centennial Huafeng," "Font Aesthetics," "Life Imprints," and "Digital Era," providing immersive experiences for visitors to engage with traditional printing techniques [2]. - Visitors can participate in hands-on activities, simulating the process of typesetting and printing from the lead and fire era, highlighting the unique charm of intangible cultural heritage [2]. Group 2: Company Developments - After ceasing type production, Shanghai Type Foundry has revitalized the "Huafeng Casting" brand, creating various artistic cultural products that have won multiple awards, including "Shanghai Souvenirs" and "Chinese Characteristic Tourism Products" [2]. - In 2023, Huafeng was recognized as a "Shanghai Time-honored Brand" and included in the first batch of "Shanghai Industrial Heritage," with plans to enter the "Chinese Time-honored Brand" category in 2024 [2]. Group 3: Cultural Integration - The company is transforming its old factory into a cultural and creative park and a type culture-themed hotel, integrating industrial heritage with tourism [2]. - The "Lead Type Printing Culture and Art Exhibition Room" will be upgraded to the Huafeng Casting Imprint Museum in 2024, becoming part of the Shanghai Printing Industry Tourism Base [2]. Group 4: Community Engagement - The exhibition will host experiential courses on the intangible cultural heritage of "Lead Type Printing," along with special events during the New Year [3]. - A promotional video titled "Casting History for Every Character" was unveiled at the exhibition, and the "Huafeng True Song" replica font library will be launched in December [3].