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进博会文创产品600多款,企查查:前10月文创企业注册涨超34%
Qi Cha Cha· 2025-11-17 07:11
(原标题:进博会文创产品600多款,企查查:前10月文创企业注册涨超34%) 文创产品近年来持续爆火,不仅为博物馆等文化机构带来了可观收入,还带动了设计、加工、服务等相 关产业发展。据经济日报,第八届进博会文创产品全新升级,围绕吉祥物"进宝"和国家会展中心(上 海)"四叶草"等元素设计文创产品600余款,涵盖徽章饰品、办公文具、杯子茶具等10种不同品类。 2、近十年相关企业注册量呈整体增长态势 企查查数据显示,注册量方面,近十年相关企业注册量呈整体增长态势,其中2019年全年注册4955家, 同比增长56.75%,达近十年注册增速峰值。2024年全年注册5328家文创相关企业,同比增长27.53%。 3今年前10月相关企业注册同比增长34.21% 企查查数据显示,截至目前,今年已注册文创相关企业6028家,超去年全年注册水平,其中今年前10月 注册5783家,同比增长34.21%。 企查查数据显示,截至11月14日,国内现存文创相关企业3.11万家。存量方面,从地区分布来看,文创 相关企业主要集中分布在华东地区,占比达33.37%。注册量方面,近十年相关企业注册量呈整体增长 态势,2024年全年注册5328家 ...
直通进博会 | 寻找第八届进博会上的“爆款”IP 文创“小产品”催生“大产业”
Xin Hua Cai Jing· 2025-11-08 12:06
Core Insights - The "Jinbao" panda IP has become a popular cultural product at the China International Import Expo (CIIE), attracting attention from both domestic and international attendees [2][3][6] - The global cultural and creative industry is projected to grow from 16 trillion yuan in 2019 to 19.5 trillion yuan by 2024, with a compound annual growth rate (CAGR) of 4.0%. China's market is expected to grow from 4.5 trillion yuan in 2019 to 6.4 trillion yuan in 2024, with a CAGR of 7.4%, significantly outpacing the global average [1][13] Cultural and Creative Industry Growth - The cultural and creative industry in China is anticipated to exceed 3 trillion yuan in added value by 2024, with expectations to surpass 5 trillion yuan by 2025, reflecting a CAGR of over 15% [13] - The integration of technology into the cultural and creative sector is seen as a key direction for growth, with digital art and new cultural formats emerging [14] Product Popularity and Market Trends - The "Jinbao" IP has gained significant traction on social media, with various trending topics related to cultural products from the CIIE [2][6] - The CIIE showcases a variety of cultural products, including those from different regions of China, highlighting the depth of the cultural gift industry [9][10] Non-Material Cultural Heritage - Non-material cultural heritage products, such as the Urat embroidery, are being revitalized and integrated into modern life, appealing to younger generations [10][11] - The economic value of non-material cultural heritage is emphasized as a means to engage more people in its preservation and transmission [11] Future Directions - Cross-industry collaboration is expected to become a popular trend in the cultural and creative industry, enhancing product appeal and expanding market reach [14] - The expression of "Guochao" (national trend) in cultural products is anticipated to continue growing, showcasing traditional Chinese culture both domestically and internationally [14]
【活力中国调研行】成都“礼物”创意无限
Yang Shi Wang· 2025-10-18 12:18
Group 1 - Chengdu is leveraging its rich cultural heritage and innovative atmosphere to build a cultural creative ecosystem, aiming to become a new highland for the development of the cultural and creative industry [1] - The Shaocheng International Cultural Creative Valley in Qingyang District hosts over 5,900 cultural creative enterprises, showcasing a collaborative model that connects design, manufacturing, and product development [3] - A cultural creative enterprise in Chengdu has over 4,000 original panda design copyrights and is currently holding a painted panda cultural art exhibition in multiple countries [4] Group 2 - In 2019, a cultural creative fund group was established with a scale of 10 billion yuan, introducing loan products and a financing pool to support enterprises [6] - Chengdu has introduced a comprehensive policy package this year, focusing on substantial financial investment and targeted support for industries such as film, gaming, and digital cultural creativity, with the cultural creative industry achieving a value-added of 187.24 billion yuan in the first half of the year, a year-on-year increase of 7.44% [8]
四川雷行文化董事长赵鹏:再访泡泡玛特 相信会有新收获
Mei Ri Jing Ji Xin Wen· 2025-09-16 09:40
Group 1 - The event "2025 Tianfu Cultural and Creative Gathering" was held in Beijing, focusing on capital connection, industry exchange, and cooperation expansion among over 20 digital cultural enterprises from Chengdu [4] - Sichuan Leixing Cultural Industry Group, a listed company on the Tianfu Cultural and Creative Board, has a diverse business scope including brand design, cultural construction, event planning, cultural tourism, creative design R&D, and intangible cultural heritage promotion [2] - The chairman of Sichuan Leixing Cultural expressed gratitude for the event organization and highlighted the importance of the opportunity for deep industry connections, reflecting Chengdu's improved business environment and emphasis on cultural industry development [1][4] Group 2 - Sichuan Leixing Cultural's "Anyi" panda image was recognized as one of the top ten domestic tourism promotion cases in 2023, showcasing the company's successful branding efforts [2] - The event was supported by various organizations, including the Chengdu Cultural Industry Development Promotion Center and the Digital Cultural Industry Alliance of Zhongguancun, indicating strong institutional backing for cultural initiatives [1]
四川雷行文化董事长赵鹏:再访泡泡玛特,相信会有新收获
Mei Ri Jing Ji Xin Wen· 2025-09-16 09:13
Group 1 - The event "2025 Tianfu Cultural and Creative Fair" was held in Beijing, focusing on capital connection, industry exchange, and cooperation expansion among over 20 digital cultural enterprises from Chengdu [1] - The event was guided by the Chengdu Municipal Committee of the Communist Party of China and organized by the Chengdu Cultural Industry Development Promotion Center, with support from various cultural and financial institutions [1] - Zhao Peng, Chairman of Sichuan Leixing Cultural Industry Group, expressed gratitude for the event's organization and highlighted previous collaborations with Pop Mart, indicating potential new opportunities from the visit [1][5] Group 2 - Zhao Peng noted that the event reflects the continuous optimization of Chengdu's business environment and the city's emphasis on the cultural industry [5] - Sichuan Leixing Cultural is listed on the Tianfu Cultural Innovation Board and is a backup enterprise for cultural listings in Sichuan, with a diverse business scope including brand design, cultural construction, event planning, and intangible cultural heritage promotion [5] - The company has successfully created the "Anyi" panda image, which was recognized as one of the top ten domestic tourism promotion cases in 2023 [5]
活力中国调研行丨文创产品“长”出消费新场景 AI赋能让“成都礼物”加速上新
Sou Hu Cai Jing· 2025-09-10 12:17
Core Viewpoint - Chengdu's cultural and creative industry has thrived, contributing over 10% to the local GDP for five consecutive years, driven by its rich cultural heritage and innovative atmosphere [1] Group 1: Cultural and Creative Products - The "Chengdu Gifts" have gained popularity, showcasing local characteristics and cultural depth, with over 500 creative products available since the opening of the Chengdu Gifts Jinli Experience Center on June 18 [2][11] - Creative products have created new consumption scenes, with flagship stores integrating local elements, leading to unexpected sales growth in related businesses [2][11] - Chengdu's cultural products are evolving into new consumer experiences, with various creative items available in tea shops and other venues, enhancing visitor engagement [4][11] Group 2: Digital Empowerment and Innovation - Digital technology is accelerating the development of creative products, with over 17 embroidery companies in Chengdu's Xiu Li Shu Embroidery Innovation Industrial Park producing nearly 100 new creative items [12][16] - AI-assisted design systems have improved the efficiency of creative processes, with a reported 80% increase in creative output and a significant reduction in costs [18][16] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, with 25 companies on the "Tianfu Cultural Creation Board" valued at over 13 billion [18] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various loan products to alleviate financing difficulties [22][24] - Personalized incentives have been introduced to support different creative sectors, such as digital economy policies for gaming and esports [24] - The city has attracted 1.56 million young talents in the past three years, contributing to the growth of the cultural and creative industry, which achieved a value-added increase of 7.44% in the first half of the year [30]
“中华文化深深根植于我们的DNA之中”
Core Viewpoint - The recent Cross-Strait Chinese Culture Summit emphasizes the deep-rooted cultural connections between the two sides, asserting that cultural heritage cannot be undermined by political factors [1][5]. Group 1: Cultural Heritage and Identity - Participants at the summit highlighted the shared historical memories and cultural genes between the two sides, advocating for unity through Chinese culture [1]. - The cultural practices, such as traditional festivals and dietary customs, are seen as vital links that bind the people across the strait, showcasing a strong cultural foundation that transcends political manipulation [1][2]. - The promotion of Hanfu culture among the youth is viewed as a means to enhance cultural belonging and national identity, fostering deeper exchanges between the two sides [2]. Group 2: Creative Industry Opportunities - The summit's creative industry forum discussed the potential for cultural innovation and economic development, with a call for increased collaboration between youth from both sides in the cultural sector [2][4]. - The integration of digital technology in cultural innovation was emphasized as a way to enhance the creative industry, suggesting that collaboration could lead to significant advancements [4]. - The establishment of platforms for artistic exchange is seen as crucial for fostering dialogue and shared creativity among artists from both sides [4]. Group 3: Ancestral and Clan Culture - The ancestral culture forum highlighted the importance of clan culture as a vital component of traditional Chinese culture, serving as a natural bond between people across the strait [5]. - Discussions focused on the historical roots and contemporary value of clan culture, emphasizing its role in enhancing national identity and promoting peaceful relations [5]. - The enduring legacy of historical figures, such as Zheng Chenggong, is cited as a source of inspiration and cultural continuity among descendants [5].
加强知识产权保护,助推文创产业繁荣发展
Group 1 - The core viewpoint is that museums in China are evolving into new cultural consumption scenes, attracting increasing visitor interest through innovative exhibitions and cultural products [1][2] - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, with total visitor numbers reaching 1.49 billion, up from 1.29 billion in 2023 [1] - The rise of traditional culture has led museums to transform their signature artifacts into IP-based cultural products, significantly boosting sales and engagement [2] Group 2 - Cultural product sales in Xinjiang's museums increased from over 2 million yuan in 2022 to nearly 20 million yuan in 2024, while Henan Museum's product variety grew from 102 in 2019 to over 2,000, with sales rising from over 2 million yuan to over 40 million yuan by 2023 [2] - Despite the high visitor numbers, there is still significant potential for the commercial transformation of cultural resources in museums, indicating room for growth in the cultural creative industry [2] - The phenomenon of homogenization in cultural products is noted, with many lacking unique creative expression and practical value, which hinders their appeal [3] Group 3 - Strengthening intellectual property protection is essential to enhance the commercial value of creative products and attract talent to the cultural creative industry [3][4] - The success of cultural products like those from the Palace Museum and popular media such as "Black Myth: Wukong" is attributed to the combination of IP creativity and protection [4]