Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The "Belt and Road" initiative has significantly promoted the expansion of Chinese enterprises into emerging markets, leading to explosive growth in cross-border e-commerce and a marked increase in overseas trademark applications and disputes by Chinese companies [5] - The internationalization process of Chinese enterprises is accelerating, but they face dual challenges of intellectual property protection and infringement [5] Group 1: Overseas Trademark Application Trends - In the past decade, Chinese enterprises have submitted a total of 2,189,223 trademark applications in overseas markets, representing an increase of 1,902,209 applications compared to the previous decade, with a growth rate exceeding 6.5 times, ranking first globally [11] - The geographical distribution of applications is extensive, with North America leading at 1,052,392 applications, followed by Asia with 543,778 applications, and Europe with 259,561 applications [13] - The industry concentration is high, with the 9th category (computer peripherals and electronic products) leading with nearly 20% of applications, while the 25th category (clothing and footwear) and the 21st category (kitchen utensils) also show significant application volumes [18] Group 2: Overseas Trademark Dispute Analysis - The number of overseas trademark disputes involving Chinese enterprises has reached 54,873 cases in the past decade, an increase of 49,079 cases compared to the previous decade, with a growth rate exceeding 8 times [26] - The concentration of disputes is also high, with the 9th category (computer peripherals and electronic products), the 25th category (clothing and footwear), and the 35th category (business services) having the highest number of disputes [28] - Administrative disputes account for 94% of the cases, with opposition disputes making up 84.05% of administrative cases, indicating a significant focus on administrative challenges [33][35]