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荟品仓城市奥莱北京首店在房山区正式开业
Bei Jing Shang Bao· 2025-12-05 07:48
Core Insights - Huipin Warehouse, a pioneer in warehouse-style brand sales in China, has officially opened its first urban outlet store in Beijing's Huai District, covering nearly 10,000 square meters and featuring over 300 globally recognized brands [1][3]. Group 1 - The new store occupies the core area of the Rui Lai Plaza, spanning the first to third floors, and offers a diverse range of products including sports and outdoor gear, men's and women's apparel, children's clothing and shoes, beauty and daily necessities, luxury bags, and home goods, catering to various customer needs [3][4]. - The average discount across all products in the store is maintained at 10% to 30% [3]. - The innovative warehouse-style shopping experience combined with a membership operation model is expected to enhance the shopping landscape in southwest Beijing [3][4]. Group 2 - The opening of Huipin Warehouse contributes to the ongoing development of the "Happy Shopping in Fangshan" brand, which focuses on three main economic lines: ticket economy, self-indulgence economy, and discount economy, aimed at expanding commercial scale and improving commercial quality [4]. - Other commercial establishments such as Good Sale Super Warehouse, Wumart Super Value Store, and Hema Fresh have also opened in the area, further enriching the shopping experience and meeting diverse consumer demands [4]. - Future plans for Fangshan District include the construction of a Sam's Club and the introduction of more trendy brands and high-quality commercial projects to create a more influential regional commercial cluster [4].