Core Insights - The "Whale E Rent" brand was officially launched at the FAW Jiefang 2026 Global Partner Conference, emphasizing innovation in business models and alignment with national strategies for green development [1][3][6] Group 1: Event Overview - The conference was attended by over 350 participants, including financial partners, media representatives, and industry peers, highlighting the significance of the "Whale E Rent" brand launch [2] - Key leaders from FAW Jiefang, CATL, and other partners participated in the event, showcasing a collaborative effort in the commercial vehicle sector [2][6] Group 2: Strategic Direction - FAW Jiefang's Chairman, Li Sheng, emphasized the importance of the "Whale E Rent" brand as a flexible and efficient green transportation solution, developed in partnership with industry leaders [3] - The brand aims to address customer pain points and promote industry standards while contributing to social responsibility and green transformation [3] Group 3: Business Model and Future Plans - The "Whale E Rent" brand focuses on a dual-driven model of vehicle and battery leasing, aiming to lower user barriers and enhance operational efficiency [5] - The company plans to establish a platform holding 100,000 new energy vehicles and exceeding 30 billion in total assets within 3 to 5 years, providing convenient rental services [5] Group 4: Industry Impact - The launch of the "Whale E Rent" brand marks a significant milestone in expanding FAW Jiefang's business and is seen as a key step towards the green and integrated transformation of the commercial vehicle industry in China [7] - The establishment of the first batch of 12 rental centers indicates the initial construction of a service network, enhancing service capabilities [7][8]