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“广交会”是个国际大课堂!紧贴市场趋势,国潮出海以“创意”制胜
Guang Zhou Ri Bao· 2025-04-24 09:22
Core Viewpoint - The Canton Fair showcases innovative kitchen products that attract international buyers, highlighting China's active innovation in product design and quality, which enhances cooperation opportunities with overseas markets [1][2]. Group 1: Product Innovation - The multi-functional kitchen tools, such as the octagonal soup pot and shell frying pan, received high praise from international buyers for their innovative designs and competitive pricing [1]. - The octagonal soup pot from Ningbo Katamark Intelligent Kitchenware Co., Ltd. is designed to meet various cooking needs, reducing the number of utensils young consumers need to purchase, thus lowering carbon footprints [2]. - The ergonomic design of products, such as the comfortable handle on the vacuum vessels from Zhejiang Hars Vacuum Vessel Co., Ltd., enhances user experience and meets diverse market demands [4]. Group 2: Market Trends - The trend towards "small and beautiful" and "lightweight and practical" products is gaining traction among young consumers, who view cooking as an art form and have different requirements compared to older generations [5]. - Companies are focusing on innovative upgrades to attract younger chefs, with a significant portion of their sales in Europe, which accounts for 70% to 80% of their market share [4]. Group 3: Environmental Sustainability - Guangzhou Runzhi Import and Export Co., Ltd. introduced a "plastic-free paper plate" that is biodegradable and addresses environmental pollution caused by traditional plastic tableware [8]. - Guangzhou Xuelei Cosmetics Co., Ltd. showcased eco-friendly packaging and sustainable fragrance technology, aligning with international market demands for green consumption [8]. Group 4: Technological Advancements - Guangzhou Jianzhijie Sanitary Ware Co., Ltd. presented its third-generation edge-less layer flow swimming practice pool, which offers a superior user experience compared to traditional models [7]. - The "temperature-sensing baby bottle" developed by Guangzhou Baobei Le Baby Products Co., Ltd. incorporates technology to ensure safe feeding temperatures, enhancing user convenience [8].