过去一年，景德镇陶瓷的动销商品数同比增长535%，福建传统线香产业带商家数量增长128%。抖音电 商兴趣产业带非遗商家销售额同步增长219%。 值得一提的是，抖音电商兴趣产业带的发展还促进了县域经济和地方产业带的升级。报告显示，2025 年，抖音电商上销售额超过1亿元的兴趣产业带共有491个，其中108个来自县城，县域兴趣产业带贡献 了1/4的销售额。 12月23日，抖音电商发布了《抖音电商2025年兴趣产业带数据报告》（以下简称"报告"）。报告显示， 抖音电商兴趣产业带超过23500个，其中过去一年订单量超亿的有9个，成交额同比增长近千亿。兴趣产 业带是平台上贡献增量最多的商家群体。 据了解，过去一年，全国各地超过6000个县域兴趣产业带加入抖音电商，超过9800家商家销售额从0增 长到百万，超过200家商家销售额从百万增长到亿元。其中，涌现了超过9200个新锐品牌，近1300个新 锐品牌的成交额同比增长超过285%。 例如铸铁技艺百年非遗品牌"一本堂"，其线下实体店曾接连停业。2024年，一本堂开设了现代化工厂， 运用氧化、氮化技术对传统铸铁锅进行改造，解决了易生锈、难保养的问题，并推出了0涂层铸铁锅。 ...

现代化产业体系，中国式现代化的物质技术基础。 习近平总书记强调："必须把因地制宜发展新质生产力摆在更加突出的战略位置，以科技创新为引领、 以实体经济为根基，坚持全面推进传统产业转型升级、积极发展新兴产业、超前布局未来产业并举，加 快建设现代化产业体系。" "十五五"规划建议部署了12项战略任务，摆在第一位的就是"建设现代化产业体系，巩固壮大实体经济 根基"。 首位任务，彰显分量之重，释放鲜明信号—— "我国经济是靠实体经济起家的，也要靠实体经济走向未来。" 实体经济何以成为我国经济的重要支撑？剖析一个样本，会有直观感受。 山东滨州市兴福镇，集聚了2800多家商业厨具上下游企业。然而，几年前，兴福镇厨具产业发展一度举 步维艰：技术落后、品牌不强，企业利润逐年下滑。 还要守着实业吗？是否另谋新路？要不要找些赚快钱的行业？ 几经考量，兴福镇决定坚守厨具、狠抓创新：一手加大投入，引进先进设备；一手全国引才，携手高校 搞研发。 创新引领，有企业研发出节能高效的燃气灶具，热效率提高30%以上；有企业研发出智能炒菜机器 人……如今，兴福镇厨具产业约占全国40%的市场，从业人员达4.2万人。 一座城镇的发展，实业为先；一个国 ...

Core Insights - Ningbo has achieved significant recognition in quality development, winning multiple national awards, including the China Quality Award and various nominations, highlighting its commitment to high-quality production and innovation [1][2][3] Quality Enhancement - Ningbo has implemented a "quality first" philosophy, leading to the establishment of quality management systems and initiatives that have improved the quality compliance rate of 12 categories of consumer goods [2][4] - The city has received 1 China Quality Award, 7 nominations, and numerous provincial quality awards, showcasing its dedication to quality improvement [2] Brand Development - The brand value of Fotile Group, located in Ningbo, reached 20.156 billion yuan, maintaining its leadership in the kitchen appliance industry for five consecutive years [3][4] - Ningbo has cultivated over 1,800 key brand enterprises with a total output value of 15 trillion yuan, emphasizing the city's focus on brand enhancement and internationalization [4] Standardization Efforts - Ningbo is actively promoting the integration of standardization with industry, having led or participated in the revision of 8,150 international, national, and industry standards [5][6] - The city has developed national standards in various sectors, including automotive safety, which enhances the competitiveness of Ningbo products in international markets [5][6] Intellectual Property Initiatives - Ningbo has implemented the "Head Goose Project" to drive high-value patent creation and utilization, resulting in over 72,000 invention patents and a high per capita patent ownership rate [7] - The city has seen significant commercialization of patented technologies, with sales of a high-precision placement machine reaching approximately 350 million yuan [6][7]

Core Insights - Yangjiang Yuesheng Industrial and Trade Co., Ltd. has been established with a registered capital of 10,000 RMB, indicating a new player in the market [1] Company Overview - The legal representative of the company is Mo Meijuan [1] - The company operates in a wide range of sectors including hardware products wholesale, manufacturing, and retail [1] - Other areas of operation include plastic products, kitchenware, daily ceramics, outdoor products, automotive accessories, electronics, and various retail sectors [1] Business Scope - The company is involved in both general projects and licensed projects, with the latter including food sales, which requires approval from relevant authorities [1] - The general business activities are conducted under the business license, allowing the company to operate independently within the approved scope [1]

Core Viewpoint - China's commitment to high-level opening-up is a key aspect of its new development philosophy and modernization, as highlighted in the 15th Five-Year Plan, which emphasizes expanding autonomous openness and promoting trade innovation and investment cooperation [1][4]. Group 1: Trade and Investment - The establishment of the China-Africa Economic and Trade Cooperation Innovation Demonstration Park in Changsha showcases the vibrant trade between China and Africa, featuring a variety of African products [2][3]. - China has implemented a series of measures to enhance its openness, including zero tariffs on products from 53 African countries and facilitating business travel through visa exemptions [4][5]. - As of now, China has provided development assistance to over 160 countries and has mobilized over $23 billion in funding for global southern development initiatives [4]. Group 2: Economic Events and Exhibitions - The Canton Fair serves as a significant platform for international trade, with companies like BSP from Thailand utilizing it for both sales and supply chain integration [6][7]. - The upcoming China International Import Expo (CIIE) is expected to feature participation from 155 countries and regions, with over 4,100 foreign enterprises showcasing their products, indicating a record scale [6][7]. Group 3: Global Cooperation and Development - China's proactive approach to opening up is seen as a means to create new opportunities for global cooperation, with a focus on mutual benefits and shared development [5][9]. - The Hainan Free Trade Port is positioned as a core hub for linking overseas markets, with foreign investments in sectors like biotechnology being encouraged [8][9]. - The reduction of negative lists for foreign investment and the complete removal of restrictions in the manufacturing sector reflect China's commitment to deepening its openness across various dimensions [9].

Core Insights - Zhang Xiaoqin reported a revenue of 254 million yuan in Q3, representing a year-on-year increase of 23.09% [1] - The net profit attributable to shareholders reached 10.47 million yuan in Q3, showing a significant year-on-year growth of 112.04% [1] - For the first three quarters, total revenue amounted to 726 million yuan, an increase of 14.11% year-on-year, while net profit attributable to shareholders was 37.98 million yuan, up 120.78% year-on-year [1] - The substantial growth in profit has resulted in a strong cash flow, with operating cash flow increasing by 554.70% year-on-year in the first three quarters [1] Financial Performance - Q3 revenue: 254 million yuan, up 23.09% year-on-year [1] - Q3 net profit: 10.47 million yuan, up 112.04% year-on-year [1] - Total revenue for the first three quarters: 726 million yuan, up 14.11% year-on-year [1] - Net profit for the first three quarters: 37.98 million yuan, up 120.78% year-on-year [1] - Operating cash flow increase: 554.70% year-on-year in the first three quarters [1] Market Context - The performance is supported by the national push to expand domestic demand and stimulate consumption, leading to a stronger consumer market [1] - Zhang Xiaoqin is leveraging both online and offline channels to enhance its market presence [1]

Core Insights - The article highlights the success of JD's exclusive co-creation model, which has led to significant sales achievements and market adaptability in the home appliance sector [1][2][12] Group 1: Exclusive Co-Creation Model - JD's exclusive co-creation model has resulted in over 300 billion yuan in GMV from more than 100 home appliance brands in just over a year [2] - This model emphasizes deep collaboration among users, platforms, and brands, focusing on precise user needs and efficient supply chain innovation [1][2] Group 2: Market Opportunities - The home appliance industry faces challenges such as price wars, product homogenization, and fragmented channels, leading to low profitability for brands [3][4] - There is a growing demand for high-end cookware and sanitary products, but high production costs and market saturation have made it difficult for brands to meet these needs [4][5] Group 3: Product Development and Efficiency - Brands like 康巴赫 and 恒洁 have leveraged JD's model to focus on creating "explosive" products, allowing them to concentrate on R&D and production [6][9] - The collaboration has led to significant improvements in production efficiency, with 恒洁 reporting a 20% increase in production efficiency and a 20% reduction in logistics costs [8] Group 4: Consumer Trends and Brand Strategy - Consumers are shifting from "replacement" to "upgrade" in their purchasing behavior, seeking higher quality products within the same budget [4][11] - Brands are moving away from a multi-SKU strategy to focus on star products, which has not led to a loss of customers but rather increased consumer confidence in their offerings [11] Group 5: Future Potential - The exclusive co-creation model is expected to continue driving growth for both JD and its partner brands, creating a sustainable ecosystem that benefits all parties involved [12]

Core Viewpoint - Chinese brands are transitioning from "going out" to "going in," emphasizing localized operations and marketing capabilities as key to success in international markets [2][4]. Group 1: Market Trends - In 2024, China's cross-border export scale is projected to reach 2.15 trillion RMB, a 16.9% increase from 2023, indicating sustained double-digit growth [4]. - The focus for Chinese brands has shifted from mere sales to long-term value creation, addressing how brands can be understood and trusted by overseas consumers [4][5]. - Global consumers increasingly demand personalized and diverse products, with 87% willing to pay a premium for trusted brands [4]. Group 2: Localization Strategies - Successful localization requires brands to adapt from "functional matching" to "cultural adaptation," tailoring product narratives to different markets [10]. - Marketing localization involves using local languages and cultural symbols to engage consumers, shifting from a self-centered narrative to a collaborative approach with consumers [12]. - Organizationally, brands are moving towards establishing localized teams to enhance operational effectiveness and consumer engagement [14]. Group 3: Consumer Trust - Consumer trust is identified as the ultimate indicator of successful localization, with 28% of overseas consumers citing unfamiliarity and lack of trust as reasons for not choosing Chinese brands [17]. - Building trust requires consistent delivery, service, and communication, creating a "reasonable presence" in consumers' minds [17]. Group 4: Case Studies - The "Sailor Star Plan" showcases various Chinese brands' localized strategies, highlighting the importance of understanding local cultures and consumer preferences [21][28]. - Heybike adjusted its marketing focus from performance to sustainable urban mobility to resonate with European consumers [22]. - Chef Power redefined its brand image in North America by positioning itself as a "modern kitchen partner," moving away from the "Made in China" label [24]. - Letaya utilized consumer insights to create relatable content, enhancing engagement by addressing installation ease for its steel furniture [26]. Group 5: Systematic Support - The collaboration between Amazon Advertising and Amazon Global Selling provides a comprehensive support system for brands, emphasizing the importance of understanding consumer behavior and building brand assets [31][35]. - This partnership enables brands to leverage data for insights, allowing for tailored marketing strategies that resonate with local consumers [35].

Core Insights - Aishida (002403) has reached a deep strategic cooperation consensus with JD Retail, establishing a solid foundation for future win-win development [1] - The collaboration will focus on product innovation, marketing promotion, and channel construction, aiming to explore new directions in the kitchenware and home industry [1] - The partnership is expected to enhance consumer experience by delivering more high-quality products [1]

Core Insights - Shenzhen's traditional industries are undergoing transformation through the integration of smart technologies, moving from scale-driven to value-driven models [1][6][7] Group 1: Traditional Industries Overview - Shenzhen accounts for approximately 70% of the annual gold delivery volume at the Shanghai Gold Exchange and produces about 50% of the global mid-to-high-end eyewear [1] - The city hosts seven of China's top ten watch companies and ranks highly in high-end women's clothing brands, market share, and listed companies [1] Group 2: Eyewear Industry Transformation - Dr. Glasses, founded in 1993 and listed in 2017, has transitioned from a traditional retailer to an "intelligent visual ecosystem service provider" [2] - The company has integrated smart glasses from brands like Thunderbird Innovation and XREAL into its 569 stores, with over 150 locations featuring these products [2] - Collaboration with tech firms has deepened, exemplified by a joint venture with Thunderbird Innovation to develop the first mass-produced smart glasses in China [2] Group 3: Watch Industry Innovation - Feiya Watch, established in 1987, is leveraging aerospace technology to create high-value products, such as watches made from helicopter wheel hub materials [3] - The company has incorporated AI into production and quality inspection processes, reducing inspection times and saving over 20% in labor costs [3] - Feiya plans to expand into precision technology manufacturing, utilizing its expertise in small-scale, high-precision production [3] Group 4: Kitchenware Industry Advancement - Shenzhen Wande Kitchen Technology, founded in 2020, has introduced an AI-powered cooking machine that can recognize ingredients and adjust cooking processes in real-time [4][6] - The machine, priced over 200,000 yuan, has sold over 3,000 units since its launch, generating nearly 100 million yuan in sales [6] Group 5: Policy Support for Transformation - Shenzhen's government has implemented 12 measures to support industrial transformation, including policies for AI integration and funding for core technology development [6] - The city aims to assist over 100 companies in digital transformation within three years and to achieve a total scale of traditional industries exceeding 700 billion yuan by 2027 [6]