Group 1 - The Beijing Publishing Group, under the Capital Cultural Technology Group, has launched a series of diverse cultural activities for the Spring Festival, creating a one-stop cultural consumption space for citizens [2] - The "马上有喜柿" Spring Festival gift box, featuring traditional craftsmanship and modern design, includes a "喜柿" themed sachet, artistic coasters, and elegant red envelope sets, emphasizing aesthetic value and practicality [2] - The bookstore is offering themed promotions across various book sections, with discounts ranging from 50% to 65% on thousands of quality books in fields such as humanities, social sciences, economics, management, and art philosophy [2] Group 2 - From February 15, readers can participate in the "New Year Printing · Red Envelope Blessing" DIY activity, creating their own non-heritage printed red envelopes [3] - On the first day of the Lunar New Year, the bookstore will distribute free "福" characters handwritten by researchers from Peking University [3] - The bookstore will host "Book Fragrance Accompanies the Year" themed story sessions for families on the second and fourth days of the Lunar New Year, promoting traditional customs through children's reading [3] Group 3 - The bookstore has set up a "Book Fragrance Accompanies the Journey, Beijing Color Celebrates the New Year" cultural market at Beijing North Station and Qinghe Station as an important service extension [4] - From the first to the fifth day of the Lunar New Year, the bookstore will participate in various temple fairs, including the "East Mountain Welcomes Auspicious Horses" and "Haidian Book Fragrance Temple Fair," creating a serene reading space amidst the festive atmosphere [4] - The bookstore will also launch a series of online themed live broadcasts during the Spring Festival, starting from February 13, to provide a "cloud companionship" reading service system [4]