Group 1 - The Beijing Publishing Group, under the Capital Cultural Technology Group, has launched a series of diverse cultural activities for the Spring Festival, creating a one-stop cultural consumption space for citizens [2] - The "马上有喜柿" Spring Festival gift box, featuring traditional craftsmanship and modern design, includes a "喜柿" themed sachet, artistic coasters, and elegant red envelope sets, emphasizing aesthetic value and practicality [2] - The bookstore is offering themed promotions across various book sections, with discounts ranging from 50% to 65% on thousands of quality books in fields such as humanities, social sciences, economics, management, and art philosophy [2] Group 2 - From February 15, readers can participate in the "New Year Printing · Red Envelope Blessing" DIY activity, creating their own non-heritage printed red envelopes [3] - On the first day of the Lunar New Year, the bookstore will distribute free "福" characters handwritten by researchers from Peking University [3] - The bookstore will host "Book Fragrance Accompanies the Year" themed story sessions for families on the second and fourth days of the Lunar New Year, promoting traditional customs through children's reading [3] Group 3 - The bookstore has set up a "Book Fragrance Accompanies the Journey, Beijing Color Celebrates the New Year" cultural market at Beijing North Station and Qinghe Station as an important service extension [4] - From the first to the fifth day of the Lunar New Year, the bookstore will participate in various temple fairs, including the "East Mountain Welcomes Auspicious Horses" and "Haidian Book Fragrance Temple Fair," creating a serene reading space amidst the festive atmosphere [4] - The bookstore will also launch a series of online themed live broadcasts during the Spring Festival, starting from February 13, to provide a "cloud companionship" reading service system [4]

Core Viewpoint - The revitalization of Jilin province, particularly in Changchun, emphasizes the importance of culture as a driving force for internal motivation and spiritual development, integrating reading into urban life to enhance cultural heritage and urban renewal [1] Group 1: Cultural Initiatives - Changchun has transformed reading spaces and activities to attract and serve readers better, leading to a rejuvenation of bookstores [1] - The "North Bookstore · Xinhua Poetry Bookstore" is a unique reading space that combines architecture and poetry, offering a collection of poetry and art literature for enthusiasts and researchers [3] - The "East Bookstore · Xinhua Leisure Bookstore" has been revamped to provide a comprehensive urban leisure reading experience, featuring over 100,000 books across various genres and introducing the first "Panda Bookstore" in Northeast China [6] Group 2: Diverse Reading Spaces - The "South Bookstore · Xinhua Yesterday Time Bookstore" focuses on the sale and acquisition of old books, catering to readers' interests in vintage literature and cultural activities [9] - The "West Bookstore · Pioneer Bookstore" has been upgraded to serve as a cultural landmark, emphasizing professional reading and cultural exchange [12] - The "Central Bookstore · Xinhua Cultural and Creative Bookstore" regularly hosts reading salons and creative workshops, providing a cozy reading environment [15] Group 3: Innovative Concepts - The "Drawing Bookstore · Xinhua Animation Bookstore" merges animation culture with reading, promoting a creative reading experience [18] - The "Birth of a Book · Xinhua Bookstore 1948 · Mountain Book Academy" showcases literary and cultural creative products from various publishing institutions, enhancing the appreciation of traditional Chinese culture [21] - The "Northward Bookstore" reflects the cultural stories of scholars in Northeast China, enriching the cultural life of Changchun residents [23]