自2月15日春节假期开始，读者每天到店即可参与"新春拓印·红包纳福" DIY活动，体验亲手制作非遗拓印专属红包。大年初一，大厦免费派送 由北大书画协会研究员亲笔书写的"福"字。大年初三、初五，以手作体验、互动为主的"巧手造物工作坊"将邀请非遗传承人到场，亲自指 导"柿柿如意"盆景与"马年宋锦珍珠画"制作。针对家庭客群，书店在大年初二、初四下午推出两场"书香伴年"新春主题绘本故事会，让传统年 俗在童趣阅读中生根发芽。 作为服务延伸的重要举措，中关村图书大厦还在北京北站、清河站设立"书香伴归途 京彩贺新春"高铁站新春文化市集。 大年初一至初五，中关村图书大厦还精选各类优质出版物及文创，积极参与"东岳迎祥驰骏马 北顶纳福贺新春"双庙庙会（东岳庙、北顶娘娘 庙）及"海淀书香庙会"，在热闹的庙会氛围中开辟一方静雅的书香天地。 小朋友在中关村图书大厦体验写春联。 本报讯（记者 路艳霞）新春已至，首都文化科技集团旗下北京发行集团中关村图书大厦精心策划并推出一系列跨越空间、形态多元的春节主 题文化活动，为市民打造一站式新春文化消费空间。 在文创精品区，首文科集团推出的"马上有喜柿"新春贺岁礼盒成为亮点。该系列以"马上有喜"的 ...

Core Viewpoint - The revitalization of Jilin province, particularly in Changchun, emphasizes the importance of culture as a driving force for internal motivation and spiritual development, integrating reading into urban life to enhance cultural heritage and urban renewal [1] Group 1: Cultural Initiatives - Changchun has transformed reading spaces and activities to attract and serve readers better, leading to a rejuvenation of bookstores [1] - The "North Bookstore · Xinhua Poetry Bookstore" is a unique reading space that combines architecture and poetry, offering a collection of poetry and art literature for enthusiasts and researchers [3] - The "East Bookstore · Xinhua Leisure Bookstore" has been revamped to provide a comprehensive urban leisure reading experience, featuring over 100,000 books across various genres and introducing the first "Panda Bookstore" in Northeast China [6] Group 2: Diverse Reading Spaces - The "South Bookstore · Xinhua Yesterday Time Bookstore" focuses on the sale and acquisition of old books, catering to readers' interests in vintage literature and cultural activities [9] - The "West Bookstore · Pioneer Bookstore" has been upgraded to serve as a cultural landmark, emphasizing professional reading and cultural exchange [12] - The "Central Bookstore · Xinhua Cultural and Creative Bookstore" regularly hosts reading salons and creative workshops, providing a cozy reading environment [15] Group 3: Innovative Concepts - The "Drawing Bookstore · Xinhua Animation Bookstore" merges animation culture with reading, promoting a creative reading experience [18] - The "Birth of a Book · Xinhua Bookstore 1948 · Mountain Book Academy" showcases literary and cultural creative products from various publishing institutions, enhancing the appreciation of traditional Chinese culture [21] - The "Northward Bookstore" reflects the cultural stories of scholars in Northeast China, enriching the cultural life of Changchun residents [23]