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国货品牌松达,连续5年位居山茶油婴童面霜全国销量第一
Jiang Nan Shi Bao· 2025-09-16 02:39
Core Insights - The Chinese baby skincare market is entering a new phase, with "Chinese ingredients" like camellia oil gaining prominence, projected to double to 100 billion yuan in five years [1] - Brands focusing on safety, efficacy, and simplicity in formulations are increasingly innovating with natural and local ingredients, with camellia oil and pine pollen emerging as key components [1][3] Industry Overview - The camellia oil industry has a long history in China, with significant policy support since the 1950s to promote its production and commercialization [3][6] - Recent trends emphasize the "food and cosmetics share the same source" concept, leading to camellia oil's integration into baby skincare products [3][6] Company Highlights - Songda has been a leader in the camellia oil baby cream market for five consecutive years, establishing itself as a benchmark for balancing ingredient efficacy [1][4] - The company has developed proprietary technologies to enhance the stability and effectiveness of camellia oil, particularly focusing on the active component triterpenol [4][6] Research and Development - Songda collaborates with Tianxin Research Institute to advance its technology and product offerings, having launched its first camellia oil product in 2013 [4][6] - The company has secured seven patents in the camellia oil sector, contributing to the standardization and scalability of the industry [6] Product Innovation - Songda has implemented a comprehensive quality control system, ensuring safety and efficacy through extensive testing and adherence to strict formulation principles [7] - The brand's products are designed to address various skin concerns for infants, utilizing a specific blend of camellia oil components to provide effective skincare solutions [7][9] Market Potential - The Chinese children's skincare market is expected to maintain a compound annual growth rate of over 12% from 2025 to 2030, potentially exceeding 100 billion yuan by 2030 [9] - With the combination of policy support, scientific research, and consumer demand, camellia oil baby skincare products are positioned for significant growth [9]