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世运会助力小众运动“圈粉”,水上扬帆正当时
Mei Ri Jing Ji Xin Wen· 2025-08-17 14:34
Core Insights - The Chengdu Universiade highlighted the diversification of sports, with niche sports like sailing gaining attention and breaking stereotypes about being elitist [1][5] - Sailing is increasingly recognized as an accessible sport, with lower participation costs and a growing number of enthusiasts across China [5][6] Industry Overview - The China Cup Sailing Regatta, established in 2007, has become a significant sailing event in Asia and globally, marking a milestone in China's sailing history [3][5] - The number of registered member units in the China Sailing and Windsurfing Association reached 283 in 2023, indicating a growing interest in sailing across various regions [5] Market Dynamics - The cost of participating in sailing has decreased due to the introduction of domestic sailboats, making it more accessible to the general public [6][7] - Sailing experiences can be offered at prices as low as 200 yuan per person, with training costs for sailing licenses becoming more affordable [7] Future Outlook - The sailing industry is expected to experience significant growth driven by supportive policies, increased social capital, and the promotion of sailing culture [7] - The rise in leisure and outdoor activities is seen as a catalyst for the sailing market, encouraging more people to engage with nature and outdoor sports [8]