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世运会助力小众运动“圈粉”,水上扬帆正当时
Mei Ri Jing Ji Xin Wen· 2025-08-17 14:34
每经记者|温雅兰 每经编辑|唐元 8月17日,成都世运会闭幕,一项项小众运动在这个夏天"破圈",成为体育运动多元化的生动注脚。 在世运会项目之外,还有更多小众项目急需打破刻板印象,为体育产业带来更广泛的成长空间。帆船运动就是其中的典例之一,这项水上运动曾经被认为是 贵族运动。尽管它已经走进了奥运会的赛场,但很多人仍然会因为它"花费高""入门难"等标签望而却步。 但实际上,扬帆逐浪并不像大众所想的那么难以实现。"帆船运动其实更多展现的是一种贵族精神,它并不'贵'在开销上,参与帆船运动的成本比较低。"中 国杯帆船赛组委会秘书处主任、深圳市纵横四海航海俱乐部有限公司总经理熊芳至解释道。 精准艺术:智慧运动考验团队精神 "我刚加入的时候,知道帆船运动的人很少,根据当时的统计,包括教练员、运动员和民众在内的全国帆船人口不超过一千人,那时候参加中国杯帆船赛的 选手大多都是外国人。"熊芳至回忆道。 如今,越来越多的人开始体会到在海上乘风破浪的乐趣。中国帆船帆板运动协会登记会员单位在2023年时便已达到283家,其中会员协会17家,会员俱乐部 266家,覆盖全国17个省份48个城市。 "现在来自四川、新疆等内陆的朋友也会来学 ...
活力中国调研行丨从“滑雪胜地”到“四季长红”——“避暑经济” 激发松花湖“生态文旅”新活力
Xin Hua Wang· 2025-08-12 06:37
Group 1 - The core viewpoint is that Songhua Lake in Jilin City has successfully integrated ecological restoration with cultural tourism, creating a diverse range of activities such as skiing, camping, and sailing, which has invigorated regional development [1] - Songhua Lake is capitalizing on the opportunity to develop a "summer economy," with the resort area experiencing a significant increase in visitors, surpassing one million annually, and achieving a 35% year-on-year growth in tourism revenue [3] - The transformation of Songhua Lake from a "ski resort" to a year-round destination reflects its evolution into a "four seasons thriving" location [3]
“赛事经济”打造乡村文旅消费新场景 人气持续攀升
Core Insights - The "Vibrant China Research Tour" is focusing on how sports events are driving the transformation and upgrading of traditional cultural tourism in Lushan West Sea [1] Group 1: Ecological Advantages - The Lushan West Sea area is experiencing a surge in water sports activities, attracting both tourists and professional teams due to its unique ecological advantages, including over 8,000 islands and a forest coverage rate exceeding 80% [2] - The region maintains a national first-class water quality standard, providing an excellent stage for various water sports [2] Group 2: Sports and Tourism Integration - The local government is promoting a "sports + tourism" integration strategy, leading to the establishment of modern sports facilities that attract high-end events and sports projects [3] - In the first half of this year, over 20 events were successfully held in the sports complex and surrounding areas, drawing more than 300,000 spectators [3] Group 3: Economic Impact on Local Tourism - The demand for services during sports events has created job opportunities for local residents, significantly boosting the tourism economy [4] - From January to June this year, the Lushan West Sea scenic area received 4.8286 million visitors, marking a year-on-year increase of 42.86% [4]
赛事经济赋能乡村文旅产业升级
news flash· 2025-07-17 11:54
Core Viewpoint - Jiangxi's rich ecological resources and water systems are driving the upgrade of rural cultural and tourism industries, particularly through the integration of sports and cultural tourism [1] Group 1: Ecological Resources and Tourism Development - Jiangxi possesses abundant ecological resources, which are now being leveraged to enhance the rural cultural and tourism sectors [1] - The unique ecological endowment is generating strong momentum for local economic growth [1] Group 2: Sports and Cultural Integration - The region is focusing on a "sports + cultural tourism" development model to promote local growth [1] - The continuous improvement of public sports facilities has led to the introduction of various sports events and high-end competitions in the area [1] Group 3: Economic Opportunities for Local Communities - The demand for service support from various sports events is creating business opportunities for local villagers in surrounding towns [1]
活力中国调研行|“赛事经济”打造乡村文旅消费新场景 人气持续攀升
Yang Shi Wang· 2025-07-17 04:06
Core Viewpoint - The article highlights how the Lushan Xihai scenic area in Jiangxi is leveraging sports events to drive the transformation and upgrade of traditional cultural tourism, showcasing a vibrant summer atmosphere filled with water sports activities [1][3]. Group 1: Ecological Advantages - The Lushan Xihai area boasts over 8,000 islands and a forest coverage rate exceeding 80%, making it a "natural oxygen bar" [5]. - The region maintains a national first-class water quality standard, providing an excellent stage for various water sports [5]. Group 2: Sports and Tourism Integration - The local government has adopted a "sports + tourism" development strategy, enhancing public sports facilities to attract more sports events and high-end competitions [7]. - In the first half of this year, over 20 events were successfully held in the sports complex and surrounding areas, drawing more than 300,000 spectators [9]. Group 3: Economic Impact on Local Communities - The demand for services during sports events has created significant business opportunities for local residents, leading to a surge in employment [13]. - From January to June this year, the scenic area received 4.8286 million visitors, marking a year-on-year increase of 42.86%, indicating rapid growth in tourism revenue [13].
秦皇岛(大舷墙)国际帆船游艇周启幕
Yang Shi Wang· 2025-07-04 13:25
Core Viewpoint - The Qinhuangdao (Grand Pavois) International Sailing and Yachting Week aims to enhance Sino-French economic, cultural, and sports exchanges while promoting the internationalization of Qinhuangdao city [1][3] Group 1: Event Overview - The event is hosted by Hebei Port Group and guided by the French Grand Pavois Yacht Show Committee, running from July 4 to July 13, 2023, in two phases at Anaya venue (July 4-7) and West Port venue (July 10-13) [1] - The theme of the event is "Towards the Sea, Towards Beauty, Towards the Future" [1] Group 2: Industry Development - Qinhuangdao has been actively developing the sailing and yachting industry, leveraging the Qinhuangdao International Tourism Port (West Port) and hosting significant events like the International Diplomats Sailing Competition and the Beijing-Tianjin-Hebei Sailing Invitation [3] - The introduction of the influential French Grand Pavois International Yacht Show is expected to help establish Qinhuangdao as a brand for international sailing and yachting exhibitions [3] Group 3: Exhibition Highlights - The first day of the event saw a vibrant atmosphere at the Anaya venue, with numerous domestic and international sailing manufacturers showcasing advanced technologies and stylish designs in sailing and yachting [3] - A lifestyle exhibition area was created to integrate sailing culture with lifestyle experiences, allowing visitors to immerse themselves in high-quality coastal living [3] Group 4: Cultural Exchange and Future Activities - The event serves as an important platform for domestic and international sailing culture exchange, significantly contributing to the development of the sailing and yachting industry in Qinhuangdao and enhancing the city's international image [3] - Various maritime cultural activities will continue at the Anaya venue, with the second phase starting on July 10 at the West Port venue [3]
“凉”机释放消费新热潮 皮划艇、桨板、电动冲浪板轻量便捷装备订单攀升
Yang Shi Wang· 2025-07-03 09:01
Industry Overview - The summer season has led to a surge in water sports activities in the Yangtze River Delta region, including kayaking, paddleboarding, sailing, and electric surfing boards [1] - The popularity of electric surfing boards is increasing due to their ability to generate propulsion, allowing users to surf on calm waters and adjust their speed freely [3] Consumer Trends - There is a noticeable increase in family and parent-child participation in water sports, with daily visitor numbers exceeding 300 during holidays at water sports bases [9] - The demand for kayaking has also risen, with university students engaging in kayaking activities at local water sports facilities [6] Event Participation - The Yangtze River Delta region is hosting numerous water sports events, with 8 large-scale and over 20 public events scheduled from July 1 to August 30, marking a 50% year-on-year increase in event frequency [11] Equipment Demand - The booming interest in water sports has led to a rise in orders for related equipment, as more consumers opt to purchase their own kayaks and sailing gear [11] - New lightweight and user-friendly kayak models are being introduced to cater to families and children, making the sport more accessible [13] Production Insights - Companies in the water sports equipment sector are ramping up production, with a focus on lightweight carbon fiber paddles and electric surfing boards designed for youth, indicating a positive sales outlook for 2025 [14]
一块板撬动10亿市场!“亲水经济”爆火玩出夏日新热度
Huan Qiu Wang· 2025-06-24 06:22
Industry Overview - Water sports are driving the "water-friendly economy" in various cities, with activities like paddleboarding and kayaking gaining popularity during the summer [1] - The seventh South Lake Ancient Town Paddleboard Open attracted over 400 participants from more than ten countries, showcasing the event's growth and its contribution to local tourism [1][3] Market Dynamics - Zhejiang province is a significant hub for water sports manufacturing, with regions like Fuyang and Chun'an accounting for over 60% of the national market share in kayaking and rowing [5] - The paddleboard and water sports equipment market is expanding, with nearly 20 water sports events held weekly across Zhejiang, totaling over 200 events for the summer [3][5] Technological Advancements - Innovations in materials and manufacturing processes are enhancing the performance of water sports equipment, with a Fuyang-based company holding over 16% of the global market share for rowing boats [5][7] - The introduction of advanced materials like carbon fiber and aerospace technology is enabling the production of high-quality, lightweight watercraft [7][9] Consumer Engagement - The outdoor sports industry in China has seen a consumer base exceeding 1 million for surfing and paddleboarding, with an overall consumption scale surpassing 1 billion yuan [13] - Cities are increasingly opening waterfront spaces for public use, enhancing community engagement in water sports activities [9][11] Regional Development - The development of water sports is becoming a stable industry in locations like Fuxian Lake, where favorable wind conditions support sailing activities [11] - The Yangtze River Delta region is emerging as a key area for water sports manufacturing and export, contributing to the dual circulation strategy in the economy [15]
太原文商旅融合促消费:政策搭台 商圈景区“抱团”拓市场
Zhong Guo Xin Wen Wang· 2025-05-20 15:47
Group 1 - The core event is the launch of a consumption promotion activity in Taiyuan, Shanxi Province, aimed at integrating culture, commerce, and tourism to stimulate market vitality [1][3] - The Taiyuan Municipal Bureau of Commerce announced ten measures to boost consumption, including support for dining activities and enhancing the influence of local specialty dining brands [1][3] - The event is organized by various local government departments and companies, including the Taiyuan State Investment Group and Ant Group, indicating a collaborative effort to enhance consumer engagement [3][4] Group 2 - During the event, the State Investment Group introduced six operational projects, including boat tours and water-based educational activities, along with exclusive discount policies [4] - The Taiyuan Botanical Garden is hosting a bark painting exhibition and a picking festival to extend visitor stay, while other venues are offering special membership benefits and transportation services [4] - The integration of scenic spots, commercial areas, and performance resources aims to expand domestic demand and boost consumption, providing tangible benefits to citizens and tourists [4]
中国休闲船市场运行规划及发展前景研究报告2025-2031年
Sou Hu Cai Jing· 2025-05-03 04:21
Market Overview - The leisure boat market in China is categorized into different types, including yachts, sailboats, and others, with growth trends projected from 2020 to 2031 [3][4]. - The market is expected to see significant revenue and sales growth, with specific trends highlighted for commercial and private applications [4][9]. Industry Trends - The leisure boat industry in China is anticipated to experience a steady increase in revenue and sales volume from 2020 to 2031, with detailed growth rates provided [4][9]. - The analysis includes a forecast of market size and sales volume for different types of leisure boats, indicating a positive outlook for the industry [9][10]. Major Manufacturers - Key manufacturers in the Chinese leisure boat market include Groupe Beneteau, Brunswick Corporation, and Azimut Benetti Group, with detailed sales and revenue data from 2020 to 2025 [5][6][7]. - The market share and competitive landscape among the top manufacturers are analyzed, showing the distribution of sales and revenue among leading companies [4][5][6]. Product Analysis - Different types of leisure boats are analyzed, with a focus on sales volume and market share from 2020 to 2025, as well as forecasts for 2026 to 2031 [8][9]. - Price trends for various types of leisure boats are also examined, providing insights into market dynamics and consumer preferences [9][10]. Supply Chain and Production - The leisure boat industry supply chain is outlined, detailing upstream, midstream, and downstream components, along with procurement and production models [9][10][11]. - The analysis includes capacity, production, and utilization rates for leisure boats in China, with projections for future demand and supply [10][11][12]. SWOT Analysis - A SWOT analysis of Chinese leisure boat companies is included, highlighting strengths, weaknesses, opportunities, and threats within the industry [9][10][11]. - The analysis provides insights into the competitive positioning of local manufacturers in the global market [10][11][12].