Core Viewpoint - The article discusses Liu Jiake's innovative approach to outdoor living solutions in the U.S. market through his company Outer, focusing on the development of prefabricated structures for backyards, which significantly reduces construction time and costs while leveraging Chinese supply chain advantages [1][2][7][21]. Group 1: Product Development and Market Opportunity - Liu Jiake's new product, Outer space, is designed for American backyards, addressing the lengthy and costly traditional construction process, which can take months and cost around $100,000 [3][20]. - The total backyard space in the U.S. is approximately 100 million acres, with Outer space expected to cover 30% of the market, expanding the customer base from the top 2% to 30% [7][22]. - The product allows consumers to set up a space in just 8 hours, reducing labor costs from 70% to 5% of total costs [21]. Group 2: Company Background and Founder's Vision - Liu Jiake, an engineering graduate, founded Outer in 2018 after identifying a gap in the outdoor furniture market, leveraging his experience in cross-border e-commerce and technology [11][12]. - The company initially focused on high-end outdoor furniture, with a flagship product, a waterproof and stain-resistant sofa priced at $5,000, achieving a 10% repurchase rate [10][18]. - Liu Jiake's vision emphasizes solving real problems through innovative design, leading to the development of materials that are waterproof, stain-resistant, and environmentally friendly [14][16]. Group 3: Business Challenges and Strategic Shifts - The company faced significant supply chain challenges, leading to a shift from high growth to a focus on profitability and operational efficiency [24][25]. - After a period of financial strain, the company successfully navigated through its challenges and is now focusing on expanding its product line while enhancing marketing efforts [25][29]. - Outer has diversified its product offerings to include over 30 categories of outdoor furniture, adapting to consumer needs and preferences [26][27]. Group 4: Future Plans and Innovations - The company plans to introduce solar and energy storage solutions for Outer space, requiring additional resources and funding [29]. - Liu Jiake aims to enhance brand influence through participation in trade shows and expanding sales channels beyond their independent site [29][31]. - The company has successfully raised multiple rounds of funding, with notable investors, although the current financing environment is more challenging than in previous years [30][31].