Core Insights - The exploration economy is facing significant challenges as the number of content creators and the saturation of similar content increase, leading to a fierce competition for attention and revenue [1][2][5] Group 1: Industry Trends - As of November 2024, over 3.36 million individuals on Douyin are earning income through exploration content, while the number of creators on Xiaohongshu is expected to exceed 80 million by April 2025 [1] - The shift from platforms like Dazhong Dianping to Xiaohongshu and Douyin has changed the dynamics of the exploration economy, with businesses now favoring Xiaohongshu for its broader reach with a single budget [2][4] - The competition has led to a decline in the effectiveness of traditional strategies, with creators struggling to gain followers and secure advertising deals [2][5] Group 2: Creator Challenges - Many creators are experiencing reduced income due to fewer advertising opportunities and lower fees, forcing some to accept lower-quality partnerships that harm their reputation [2][3] - The prevalence of fake data and inflated follower counts among creators has created an unfair environment for those who prioritize genuine engagement and quality content [3] Group 3: Business Perspectives - Business owners express mixed feelings towards exploration creators, appreciating the exposure but frustrated by non-paying creators who occupy space without contributing to sales [4] - There is a growing sentiment among businesses that investing in genuine product quality and customer satisfaction may yield better long-term results than relying solely on influencer marketing [4][5] - The current economic climate has led brands to reduce budgets and focus on targeted advertising, indicating a shift in how businesses view the role of creators in their marketing strategies [4][5]