Core Viewpoint - The China Securities Regulatory Commission has issued a filing notice for Easy Health's overseas listing, indicating the company plans to issue up to 36.49 million shares on the Hong Kong Stock Exchange, marking a significant step in its IPO process [2][4]. Group 1: Company Background and IPO Process - Easy Health initially submitted its prospectus to the Hong Kong Stock Exchange in January 2023, but the application expired in August. The company resubmitted its application on August 31, 2023 [4]. - The filing notice is a prerequisite for the company to proceed with the listing hearing, suggesting that Easy Health may soon undergo the hearing process [4]. - Easy Health started as a major crowdfunding platform for serious illnesses, "Qing Song Chou," and rebranded to "Easy Health Group" in September 2020, having grown its user base significantly [4]. Group 2: Business Model Changes - Due to regulatory restrictions on foreign investment in certain domestic services, Easy Health is undergoing a "de-crowdfunding" process, planning to divest its crowdfunding business by June 2024 and focus on digital health and insurance services [4][5]. - The company has faced negative public sentiment due to its previous business model, which was criticized for exploiting consumer goodwill for commercial gain, leading to ongoing brand image issues [5]. Group 3: User and Financial Performance - Easy Health's active user base has significantly declined after losing the "Qing Song Chou" customer acquisition channel, with active users dropping from approximately 71 million in 2022 to 23 million in the first half of 2025 [7]. - The company's revenue has shown volatility, with figures of approximately 394 million RMB in 2022, 490 million RMB in 2023, and projected 945 million RMB in 2024, but only 656 million RMB in the first half of 2025 [7]. - The shift in business focus has led to a drastic decline in gross margin, from 81.5% in 2022 for high-margin insurance services to only 22.9% by the first half of 2025 [7][8]. Group 4: Future Challenges - Easy Health faces dual challenges of stagnant user growth and the need to transition its business model effectively, particularly in converting users from its previous charitable model to paying customers for health services [10].