数字服务消费
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探索和丰富数字服务消费新模式
Jing Ji Ri Bao· 2026-01-26 23:27
Core Viewpoint - Consumption is a crucial engine for expanding domestic demand and building a strong domestic market, with a focus on "releasing the potential of service consumption" as a key strategy for boosting consumption and expanding demand [1] Group 1: Digital Service Consumption - Digital service consumption represents a new consumption model that breaks spatial and temporal limitations, providing high-quality products and services while reflecting the deep integration of digital and real economies [1][2] - The development of digital service consumption is driven by innovations in digital technology and expanding market demand, facilitating new consumption models such as online shopping, mobile payments, and online reservations [1][2] - Digital service consumption enhances consumer shopping experiences and life quality by addressing mismatches in supply and demand and improving operational efficiency for businesses [2][3] Group 2: Impact on the Real Economy - Digital service consumption plays a significant role in optimizing production and circulation in the real economy, helping manufacturing enterprises reduce costs, transform business models, and enhance brand recognition [3] - It enables businesses to leverage digital economy advantages in smart manufacturing, precise supply-demand matching, and customized consumption, thereby simplifying operations and reducing transaction costs [3] - The shift from traditional "production first, sales later" to demand-driven flexible manufacturing models is facilitated by digital service consumption, allowing for better alignment with consumer preferences and market trends [3] Group 3: Future Development Strategies - To maximize the impact of digital service consumption, companies should focus on identifying diverse consumer needs and innovating consumption scenarios, supported by an "AI + consumption" ecosystem [4] - A conducive environment for the healthy development of digital service consumption should be established, including improved data security, consumer rights protection, and combating false advertising [4] - Enhancing the digital capabilities of small and medium-sized enterprises (SMEs) is essential, with support from platform companies in providing digital tools and training to lower the barriers for digital transformation [5]