Core Viewpoint - The company, Deyi Culture and Creativity (300640), is actively seeking upstream and downstream collaborations to enhance its domestic business, focusing on personalized and unique IP derivative products to enrich its cultural and creative product line [1] Group 1 - The company aims to actively seek collaborations within the industry to strengthen its market position [1] - The focus will be on personalized and distinctive IP derivative products, indicating a strategic shift towards niche markets [1] - The initiative is part of a broader strategy to diversify and enrich the company's cultural and creative product offerings [1]